Union Square Partnership is the civic organization that voluntarily cooperates with area businesses, residents, and cultural and academic institutions to ensure future growth and success. The program includes public safety, economic development, marketing, including beautification of Union Square Park.
This redesign / rebranding is based on the target group’s lack of overview of Union Squares opportunities, offers and businesses. Solved with an optimization of their information dissemination, through a new infographic visual identity. Designed by THORBJØRN GUDNASON.