To direct the creative & brand aspect to the event for 2011 & 2012. The festival undertakes a fresh new direction every year as a means of reinventing itself to the public.
Year 1 consisted of creating a new brandstamp & that would be recognisable to the public & distinguishable from their competitors. This was followed through to the digital & printed matter to created a strong brand presence. Year 2 was taking the foundation work from the previous year & expanding it further. A new visual direction was devised, which consisted of strong imagery & colour & reinforced by the contribution of talented illustrators. Designed by We Love Noise.