Riviera Maya Film Festival is a new, inclusive film festival aimed at inspiring the participation and integration of people into the events, locations and films on display. With locations all across the Mayan Riviera in Mexico, the festival is one of a kind in its active mission to promote not only film and arts, but also ecotourism in the region.
The logo is a comprehensive visualization of a wreath, of two intertwined snakes, of a mayan necklace and of the shape of the sun and its irradiating heat. Staying true to the festival’s mission, Anagrama designed the stationery and distinct design pieces with eco-friendly and recyclable materials in mind.
The use of color conveys the vitality and energy of the region’s remarkable natural treasures and ecosystems. It also creates a direct, albeit harmonious contrast with our use of serif typography meant to communicate formality.