Cato Partners – South Australia

south_astralia_application_ads south_astralia_application_billboard_2 south_astralia_logo_as_window south_astralia_logo_lock-ups

Smack in the middle and covering the south area of Australia, South Australia is one of the eight states and territories of the country, accounting for a small 8% of its population, most of them living in the capital city of Adelaide. Unlike its way more popular neighbors New South Wales and Victoria and their own capital cities, Sydney and Melbourne respectively, we don’t hear much about South Australia. Hoping to change that, the Economic Development Board under the leadership of Jay Weatherill, Premier of South Australia, has just introduced a new identity for the state designed by Cato Partners. Without getting further into the work, and judging from the image above alone, you know that this is not going to end well and the backlash has already started, driven mostly by a Facebook page simply called The new South Australia logo sucks.


Spotted via Brand New.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: