Hunt & Co. – Solunite Identity

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Swiss architectural flooring company Solunite AG engaged Hunt&Co. to develop an overhauled identity that included printed collateral and a versatile packaging system for their product samples.

The brief required the packaging to incorporate all aspects of the printed collateral including documents, with compliments slips and business cards, as the samples are often shipped directly to the customer without the opportunity for personal representation. Working within several production constraints the solution features a forme cut lid with twelve strategic semi circles that enable all aspects of printed collateral to be ‘clipped in’ and become the labeling system themselves.

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