Lotus have a world beating product – the world’s only torsional ultrasonic scalpel for use in keyhole surgery. They needed a brand that would position them effectively in a market dominated by multinational competitors.
With a unique product, Lotus had the foundation for building a significant brand in their market. Mytton William’s strategy was always going to be centered on challenging in a market populated by multinationals with vast marketing resources. Lotus approached us with the idea of using brand to support the technology and ultimately support their drive into new territories.