Hyperkit – Joe and Co.

joeandco-1 joeandco.appointmentpad joeandco.complimentspad-0 joeandco.letterhead-0

Hyperkit deconstructed the traditional barbershop situation and rebuilt it for a contemporary audience with all its recognisable parts present. Initial inspiration came from the organisation of objects within the traditional barbershop, as well as workshops, sheds and garages. Hyperkit developed a collaged aesthetic when designing the space and furniture, combining materials and textures in a very straightforward and functional fashion.

The graphic and geometric nature of the Joe and Co. logo and printed material was conceived as a contemporary substitute to the traditional barbershop patterns such as the stripy red-and-white pole and the black-and-white checked lino floors.

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