Tom Solo is an international photographer based in Frankfurt, Germany. With an impressive and ever growing client list, Tom required an identity and website that would help reflect this. Tom commissioned Mash Creative to create a versatile identity that could be used across various touch-points including a CMS portfolio website, stationery and other print collateral.
A subtle logo marque was created within a circular holding device imitating the Leica S2 viewfinder – Tom’s weapon of choice. A colour scheme of bronze and cream were chosen to convey style, luxury and quality – the very things that are portrayed in many of Tom’s images. The stationery consists of Bronze foiled letterhead, compliment slip and duplexed business card. In addition to this a rubber stamp and desktop de-bossing machine were also produced – this allows for additional items such as envelopes and poster tubes to also carry the marque. The logo size is the same throughout all collateral, helping to achieve consistency through all brand communications.