Based in Marin California, Kitsbow designs and produces high quality mountain bike apparel with a minimal aesthetic and tailored details.
The logo references both the tailoring aspect of the product, and the winding trails on which mountain bikers ride. A monochromatic color palette with small touches of a blue accent color was used across all branded deliverables. We used extra thick card stocks, varnishes and foils to provide a sense of tactility and substantial quality. Designed by Manual.