Javas Lehn – Tiny Empire

05-tinyempire 06-tinyempire 07-tinyempire-2 09-tinyempire-2

Javas Lehn partnered with a new cold pressed juice concept in Brooklyn to create a new brand from the ground up. We started by developing a brand idea that encapsulated the ethos that made their juice special: less is more. Inspired by this contradiction Javas Lehn named the brand Tiny Empire which alluded to the notion of something as simple as small batch juice powering New Yorkers to do big things. With that as our platform, they went to work expressing that idea at every consumer touchpoint from identity and visual system to retail and online presence.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: