For the “WOW” factor at special events and weddings, lighting really delivers. That’s the focus and message of Innovative Event Solutions. They are experts at lighting. It’s exactly what Ghost wanted to communicate and support with a new mark, corporate identity and collateral. The care and detail that go into every ies event is impressive. We wanted materials that reflected that feeling, something really special and distinct. The end result is a little retro modern mixed with a lot of fun. Specialty production techniques were incorporated including letterpress elements as well as edge-painting and hand stamping for the different pieces of collateral produced.