A trip east is like no other in London. Every corner of the city has its own vibe, and the north east is known for being at the forefront of creative thinking. Trends are known to start here, and the locals are a collective of offbeat individuals whose street style cause ripples across the whole of greater London. From numerous recording studios, design agencies and art galleries, people flock to this hub of inspiration looking for new ideas and to stretch their imaginations. Designed by Firedog.