Historically, the European health nutrition industry has been fragmented, with many small scale companies each selling just a few products. Bringwell saw the opportunity of maturing the sector by industrializing it. By acquiring many of the most successful companies and products brands, they have become Scandinavia’s leading company in health nutrition and supplements. But accumulating acquisitions leads to a disjointed portfolio – and consolidation begins with the brand. Kurppa Hosk has developed Bringwell’s new brand architecture, strategy and identity, while also acting as brand guardians.