An identity for a start up production company, AMP. A mark was needed which would grow and develop with the company, and be used for its three sectors – production, publishing and television.
A halo was created using three circles, which becomes translucent when used with photography, giving the identity a sense of energy and movement, which is further realised on screen. A bepoke typeface was created to give the identity a recognisable tone of voice, which could be used throughout the collateral. Designed by Studio Corko.