Monthly Archives: February 2012

Moving Brands worked with Cloud Experience, a cloud storage service backed by Tomorrow Ventures (Eric Schmidt’s Venture Fund) to define their unique business proposition in a saturated market. The team had one key objective; to be a market-leader in the already-crowded cloud storage market. To achieve this, Moving Brands worked with their key stakeholders to define the core product offer, select and understand their audience, and create a striking, differentiated brand identity. They distilled the many possible product options into one clear focus: The product would be ‘more social’ than any other cloud service. Hero Journeys were developed – a snapshot of the multiple user benefits – that aligned the product offer to a consumer segment.

The Dog & Wardrobe designs and builds exciting, innovative interiors using vintage and reclaimed furniture.

They approached Branch to re-fresh their communications, ranging from stationery to van livery. Branch already loved the existing illustration of Porto – the owner’s dog, so they developed a typographic graphic language that would fit around this. Using various fonts, paper stocks and printing techniques, it reflected the eclectic nature of the company.

Bikecation organise biking holidays in the most beautiful parts of Great Britain, creating hassle free breaks for families right through to hardcore enthusiasts. Purpose worked with digital partners Athlon, to create a visual identity and website for the new start-up business, based around the core idea of ‘Holidays that move you’. The logo incorporates both the sun and a cog, while all marketing materials use bright, aspirational imagery to help capture the audience’s thirst for adventure.

Charles Phan enlisted Manual to create an identity for his new restaurant, Wo Hing General Store, situated at the epicenter of the Mission district. The restaurant’s name pays homage to a small grocery store that Phan’s uncle and father owned in Vietnam after fleeing China in the 1960s. Phan intentionally wanted to avoid any visual reference to a general store, but asked that Chinese characters be incorporated into the identity.


The Lukas Finase logo fits well into the financial institution category thanks to to the use of a color palette that is tratitional to that sector. Dark blue, an established a visual code for the entire financial sector, was selected and primarily represents credibility and reliability. The former yellow color of the previous identity was replaced with green to evoke stability, security and trust. Apart from the modified color and lettering style in the new Lukas Finance logo, there is also a new green element found in the letter “K”. This element gives a unique and easy to remember character, while at the same time is a strong tie to the visual brand equity. Designed by Mama Studio.

Established were asked to design a brand, identity and website for a boutique music rights management company with a very high profile catalogue of product, including artists such as The Beatles.

Established wanted to illustrate the diverse qualities of the company; namely, its trustworthiness as a serious financial business and also its emerging reputation as be an artist-friendly home of music management, in contrast to the corporate powerhouses that form their main competition. The layout of the type and the way it is formatted on the page evokes a classic, old school feel. Meanwhile, the use of a piece of bright pink masking tape across the logo refers to tape’s common use in all aspects of the music industry, from notes on a grand piano to markings on a recording studioís mixing board to taping plectrums on the microphones during a live gig or damping snare drums.

Established created a library of computer-generated images for the company to use in all aspects of its business dealings that playfully show the pink tape in its multitude of uses in the music industry, thereby giving Round Hill an instantly recognizable brand icon which illustrates its music industry insider credentials in a very premium way.

Maru is a showroom and online boutique selling high-end Japanese design objects ranging, from delicate porcelain to handmade stationery. Founded and curated by Japanese architect Motoko Yoshida, the Oslo based boutique has a clear aim of offering high quality Japanese goods to Scandinavians with a taste in good design.

Lundgren+Lindqvist were approached by Maru to design the boutique’s identity, ranging from logotype, stationery, packaging and signage to the design and development of the online shop.

When designing the identity they knew from the very start that we wanted to merge Japanese and Scandinavian design values which, to them, are in many ways are closely related, yet in other instances may seem worlds apart.