Monthly Archives: October 2011

Capital Kitchen is a homewares and food concept store located in the luxury wing of Chadstone, Australia’s largest shopping centre. Cornwell created its brand identity in the style of a modern farmhouse. Illustrations mix a variety of nostalgic food items – like milk bottle, egg cups and preserve jars – to evoke a time when things were slower. The result is an environment that provides customers with a break from their chaotic city lives.

Having joined forces in 2010, Gavin Martin Associates and Colournet wanted to raise their new profile without breaking the joint bank account.

Magpie Studio suggested making use of an unused canvas – the humble proof bag. Used by printers to deliver wet proofs to their clients, the bags were screen printed with a life-sized collection of eccentric objects.

Tucked under the arm, the proof bags act as walking billboards en route, and a talking point when dropped-off. Low cost, high impact and the promise of raising a smile.