Notum is latin for ”known”, and is a tour operator as well as a consultancy company within the travel business in Norway. They focus on having a local insight and knowledge to all the small paths and unique sights in the vast nature in Norway – they want to deliver an extraordinary view worthy of a “postcard moment”. The identity builds on this, taking inspiration from a postcard stamp as logo together with photographs of Norwegian nature. The logo mark itself is a tree branching out to smaller paths and destinations. Designed by Daniel Brokstad.
The Match Australia brandmark symbolises two parties uniting in partnership to form a stronger and more prosperous bond. The brandmark was accompanied by a suite of still and motion graphic assets that captured the movement and excitement of sport. The brand identity was applied to a diverse range of items including signage, environmental graphics, invitations and corporate literature. Designed by Moffitt.Moffitt.
Basecamp Explorer is a different kind of travel company that accompanies its customers to the furthermost corners of the earth, enabling them to enjoy some of earth´s most picturesque and breathtaking experiences — be it an excursion to an arctic glacier or a safari adventure in the heart of the Kenyan savannah. The identity captures the core essence of the company through the use of a flag as the common denominator between its different destinations, thus uniting them under “one nation”. Furthermore, the flag reflects Basecamp Explorer´s involvement in local communities and culture, striving to be a showcase for best practice responsible tourism and sustainable destination development. The use of tactile materials and secondary identity elements that celebrate the heritage and history of travel are used throughout the identity to reinforce the link to the past without neglecting the fact that Basecamp Explorer is a modern, forward-thinking company within its own industry. Designed by Bleed.
Gene’s Sausage Shop opened its doors in 1972. 2009 marked their 37th anniversary and a new beginning with a second location in the heart of Lincoln Square, which also happens to be our neighborhood! With over 40 varieties of handmade sausages made fresh on-site daily, this gourmet European market and deli has become known and loved by Chicagoans near and far. Knoed‘s involvement included rebranding the new location with a new identity system, website, apparel, signage, packaging, vehicle wrap and print ads.
Supreme approached Marx Design with a very clear problem, take the complex and make it simple. Their warehouse was becoming overwhelming; too many varieties, too many different packaging options and the consistent need to dispatch, urgently. They had grown rapidly but didn’t have a simple solution to match their growth. A packaging solution was required to work across both wholesale and retail, two diverse audiences unified by their need to get their fresh coffee fix.
Functionality was a critical consideration.Marx Design needed a solution that would retain freshness, stand unassisted and dramatically reduce the number of different pack formats. At the time of briefing there were eight different wholesale pack solutions which stock management issues and created chaos when trying to dispatch and ensure the correct bean was in the correct bag. For consumers education was critical for them to be able to achieve café quality brews at home. Café owners knew exactly how to make a great cup of Supreme so education on pack wasn’t important but our research told us they found the previous bags difficult to open, they wouldn’t reseal, and wouldn’t stand on their own. If they were dropped (a frequent occurrence in the trade) they’d split and whole bags of coffee were ruined.
The result we created was one form in four different sizes. It’s an extremely minimal, resealable, bespoke white foil bag. Immediately the choice of white pops it out from the sea of brown paper packaging of many other coffee brands.
A deliberate departure from the hippy and healthy perception of dusty herbal teas, our uplifting identity for Higher Living celebrates its bright, bold and vibrant taste. Designed by B&B.
Raselli organic herbal teas are a true pleasure for every tea-lover. The organic herbs grow in the sunny valleys of Valposchiavo and are air-dried immediately after harvest to preserve the flavors. The transparent packaging focuses on the naturalness and quality of the product, while the bright coloured labels are a real eye-catcher. Designed by Plasma Design.