Tanoshii is Dallas, Texas’ first dedicated ramen shop. The brand has a distinct grit to it that blends perfectly with the Deep Ellum neighborhood where it is located. Since Tanoshii is acting as an introduction to ramen, it is important to Mast to instill a bit of the food’s history to contrast the modern styling of the brand’s typography.
The Prospect Park Alliance partners with the City of New York to ensure ongoing care and long-term preservation of Brooklyn’s largest park. Since 1987, they have worked to help fund the Park’s operating budget. Today, they employ three-quarters of the Park staff and help preserve the natural environment, restore historic design and provide public programs and amenities for the park. No small task at 585 acres in size with more than 10 million visits each year.
OCD worked with the Prospect Park Alliance to improve the park’s digital experience, as well as build community and clarify the brand. In November, we launched a new online platform including an interactive map and dynamic calendar. We also refreshed the logo and built a comprehensive identity system to support ongoing communications. The overarching strategy was simple: make a great park greater.
Losko Creative was inspired by the various lines which are always used by architects and builders to name the materials, designing our brand collateral.
The story of a beloved Italian Matriarch and an inside joke about a French Empress form the identity of Josephine House; one of the 10 Best New Restaurants in the US. Josephine is the diminutive counterpart to Jeffrey‘s. Where Jeffrey‘s is derived from its immediate context, Jo is the story of Mrs. Viscardi merged with an inside story about a tongue-in-cheek painting. Josephine Viscardi’s family is part of the Clarksville history of Italian immigrantswho settled in this historic freedman’s town. Designed by Föda.
Joe and MariElena Raya, proprietors of Charleston’s Gin Joint, wanted to bring their all-natural and hand-crafted cocktail compounds to a wider audience. Fuzzco’s job was to name the company, design the identity system, packaging design, posters and apparel, and build an ecommerce site.
Big Lunch Extras is a 3-year initiative run by the Eden Project and supported by the Big Lottery Fund and Halifax plc. The identity connects to ideas of places and conversations, with a cheeky nod to the Eden Project’s famous biomes. Working with illustrator Parko Polo, Believe In developed a flexible toolkit of elements that we could use to communicate many different themes and activities.
In addition to printed and digital communications, the identity also works across promotional merchandise and wayfinding/display materials, helping to ensure that delegates are both inspired and entertained by the experience.