Awesome make superior quality merchandise, all in-house and to exacting standards. Combining new school graphics with hand-painted typography, Robot Food created an edgy yet professional identity that captures their alternative spirit and expresses their passion for quality, craft and the personal touch. As well as the identity and website we also designed Awesome’s own range of products and a smart new factory showroom. The identity translates beautifully across all brand touch-points. Awesome.
Introducing the new Heritage Collection was an occasion to refresh the whole Navigton brand. Studio Otwarte task was to warm its image as well as promote the category of classic, rocking strollers – for those parents, who love traditional solutions of a slightly higher-end. The flagship model of the collection is Contessa, a retro styled model inspired by the fist stroller designed by the founders of the company… 50 years ago.
Together we set out to build a new Swedish food chain with the aim to redefine the concept of fast food. Panini needed two things: first, a new company name, one that would communicate their range of food influences from all over the world. And a brand platform and visual identity that could express how they passionately believe that ‘fast food’ can be fresh and healthy.
The new strategy and the more developed, confident brand expression has put Panini Internazionale in good health. Today Stockholmers can enjoy a well-prepared, healthy meal at one of their 19 new restaurants. And Sweden’s freshest fast food chain continues to grow, expanding with 3-5 stores on an annual basis. In this culinary case, faster means better – for everyone. Designed by SDL.
A fun-loving, former lawyer named Kent came to us with his dream to build a brewery. He came armed with two things – a name (Coppertail) and an idea from his daughter (Coppertail is a sea monster). Spark identified the truths of Kent’s vision, evaluated competition then built a brand story based on encounters with Coppertail. It inspired beer names. Influenced labels. Created stories and even encouraged consumers to experience their own encounters. At an event, on the shelf or in someone’s hand, Coppertail would be imaginative – and unmistakable.
POM POM is a modern and stylish lingerie brand created by Reynolds and Reyner agency for a fashion designer from Los Angeles. In each set there are two kinds of panties packed in individual boxes that resemble diagonally-cut cubes in shape. The first one is more comfortable and simple, for everyday use at work or fitness sessions, and the second box offers a more creative and interesting lingerie type for evenings and nights, parties and leisure. The 2-piece set is read not only in the packaging and the brand name, but also in the brand’s slogan “Work hard, play hard”.
The word “POM POM” means “a bob on a hat” in English. This term is also used by Americans to describe objects that cheerleaders hold during sport events, such as basketball or American football matches. Therefore, the name perfectly conveys the idea of lightness and brightness shown by these girls and a dual brand name refers to the idea of combining the two types of lingerie in a single set.
Working with fashion designers is always very interesting, but never easy. On the one hand, they clearly know what they want. On the other hand, they finally determine design quality. Having gained a lot of experience in creating clothes they sharpen their sense of taste to the highest level. And while being part of fashion industry, they really know how to be beautiful and modern and what is even more important — they are aware of what a bright and stylish brand must look like.
ADIB’s existing offer (Arab Link, ‘AL’) suffered from a lack of presence both in terms of store locations as well as mindshare. Brand had no strategy, no CI and no platform from which to grow. ADIB wanted AL to become a top three brand, capturing greater market share in a heavily saturated market.
The brand has been successfully rolled out across retail stores and in store promotion materials, corporate services materials as well as social and online media tools. The new brand identity created an immediate impression resulting in exponential sales and customer growth in the first few months. In year one, the new brand grew monthly sales by 100%+ while the customer base grew by staggering 300%+. New brand was so fresh it created the impression that AL was new, avoiding any difficult transition issues from the legacy brand. The new brand identity shaped integrated products and services including loyalty and payroll cards. New brand has been so successful that new investment has been provided to take the operations to overseas locations including Europe.
Designed by Unisono.
Opening at the turn of 2015 on trendy Mill Lane in Cardiff’s café quarter, Pitch Bar & Eatery offer artisan food, cocktails and craft beers with a Welsh flavour. Limegreentangerine were asked to develop the visual identity and grow their communications to reflect their offer of being both a place to grab a tasty bite to eat and/or indulge in a cocktail or glass of wine.
Fiercely independent, Pitch pride themselves on simple, honest, modern dishes. Obsessively, their chefs seek the best, most mouth-watering ingredients locally from farmers, growers, makers and markets, fusing them together to create fresh, vibrant, sumptuous flavours. Their ethos is ‘handmade with heart’.
Enjoying a gastronomic boom in recent times, Cardiff is now awash with choice of carbon-copy chain restaurants and bars, so competing as a stand-alone destination on one of the city’s most iconic streets is an exciting challenge.