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InBloom Kalgoorlie was an existing eCommerce client at enflexion who had a significant amount of regular customers ordering through the their smartphones. They already had quite a capable responsive website however wanted a new and contemporary experience for their customers to purchase flowers through a native application direct from their iPhone.

The design was kept as simple as possible by taking all the fundamental steps in the ordering process from their website and presenting them in a more intuitive progression through the application. The result was a faster eCommerce process, which has been successful in providing their mobile customers with a more efficient and rewarding mobile experience. Designed by Andrew Bray, while at Enflexion.

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The Cut won a tender to design a new corporate identity for this central government agency. The brief was challenging, requiring a concept that worked on three levels and for three market segments. The deadline was no walk in the park either.

The Cut‘s solution was the ‘LInks’ concept. Inspired by the client brief and language that the client team used to describe the department – a group of people able to work individually, in small groups and large teams to achieve common goals and deliver projects that benefit all of Western Australia.

Loved by the client team, the concept shown here was applied to internal and external communications including reports, posters, recruitment advertising and the department’s website. A comprehensive 60 page Style Guide was also created to make it easy for Treasury’s internal team to apply the concept to their brand.

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