Seppy’s Hotdogs is an Americana-style hotdog stand in Mt. Pleasant, South Carolina with a focus on fresh, high-quality indgredients. With a broad target audience in mind, Nudge developed a fun, light-hearted, yet classic identity that was extended across a variety of applications including signage, menus, merchandise and website.
KAE are a strategic marketing agency focussing on delivering insight, innovation and strategy to a small number of high-value clients. They specialise in unlocking opportunities that others have not yet seen, or thought possible.
Socio Design helped KAE reposition itself as a premium strategic partner in its market, working as a trusted advisor to their clients. This involved formulating a new brand strategy that drew out its distinctive identity. To deliver this we constructed a concept that focused on the idea of ‘exploration’ and ‘heroes’, likening the business landscape to hostile territory that required an expert to navigate. This metaphor enabled us to pitch KAE as the pioneers, who help their clients successfully make tricky business decisions and circumvent potential problems. Through their identity, we were able to increase KAE’s stock as an indispensable partner to its clients.
To reflect the high-end but hard-working nature of the brand, a robust copper foil was implemented across all marketing material. Paired with a neutral colour palette, this communicated quality without detracting from KAE’s renowned work ethic. Print work by Avenue Litho and Dan Mather.
Montreal’s creative fashion house creates unique clothing using mostly recycled fabrics. Company logo uses a cursive, hand-written typestyle in a distinct wordmark treatment. Each business card is different since it is printed manually, with a custom stamp, on colourful, recycled heavyweight papers. The result is a visually-playful brand… just like the style-forward, contemporary fashions Pas de Chichi create. Designed by Sylvain Toulouse.
House of Vnholy is a design studio led by Matthew Adey and specialising in the creation of sets and lighting for theatre and performance, as well as custom built environments and objects. The studio’s exploration of the darker side of the arts informed the design, which takes inspiration from the geometric shapes of the Bauhaus and the contrast of light and shade. The 1930′s German typeface Neuzeit Grotesk was given a contemporary update and the initials stacked to reference the circle, square and triangle that make up the flexible grid pattern, repeated across silver-foiled 700gsm business cards and website components. Designed by Ross Paxman.
Through ‘The Expedition’ Interbrand has created an identity system that hero’s all the emotions of TV, while helping customers to navigate through a remarkable world of content – all supported by a more helpful, more inviting, and more Kiwi tone of voice. The system itself extracts the two triangles found in SKY’s old logotype to create a refreshingly simple and iconic navigational device. Pause a moment, hero a character, expand a story – the brand is all about the journey through content, emotion and unlimited experiences.
In a period of immense technological and social innovation, SKY is now more in tune with its audience. While the affection, previously only felt towards the content itself, is now being experienced across the entire brand.
Branding for Kaffee Kann Ich. Designed by Cynthia Waeyusoh.