Global Generation are hands-on types. They run workshops for young people where they dig, grow vegetables, and make things. This was key to our approach with their new brand identity. Beginning with a one-day workshop attended the Global Generation team, some of the young people they work with, and Fieldwork (and led by one of our regular collaborators, Mark Shayler of Ape), we spent time uncovering the identity of the organisation and learning about their core purpose.
Fieldwork developed a few initial, exploratory ideas for the visual identity, which we iteratively narrowed down and developed into a custom stencil typeface that the team can use to create their own signage and print materials, in true hands-on Global Generation style. Fieldwork also developed bespoke iconography to provide additional tools for them to use in their communications.
European Sign Language Centre (ESC) is a non-profit organization promoting access to and use of sign language. One way they are doing this is by documenting all the different sign languages in the world and making them accessible through a digital service, called spreadthesign.com. Essentially, a global online dictionary for the hearing impaired. Kurppa Hosk supported the initiative by creating a distinctive visual identity for Spread the sign, including a specially designed typography with icons for every letter in the sign-language alphabet.
The number of hearing-impaired people in the world is estimated at 70 million. However, there is no universal sign language – people from different parts of the world cannot automatically understand each other. In all, there are hundreds of different sign languages. To facilitate communication between these communities – and between the hearing impaired and their close ones – European Sign Language Centre (ESC) is now documenting all the different sign languages in an online database calledspreadthesign.com. So far, ESC has documented 200.000+ words in 25 countries. Kurppa Hosk was asked to create a brand platform and a visual identity for the Spread the sign initiative.
Fitwall is a branded fitness studio concept where athletes train using Fitwall — a research-driven vertical training modality that promotes activation of muscles, balance of the body, increased caloric consumption and decompression of the spine in a fun, contemporary and engaging environment.
Fitwall studios utilize leading edge proprietary technology to monitor and measure performance while inspiring and connecting Fitwall athletes to each other using powerful social tools. Designed by Berger & Föhr.
Bootle is a new area of focus for regeneration within Liverpool, and plans are in place to help build a brighter future for the town. Architecture students from the LSAD created their own regeneration schemes for the town, focusing on substainability.
Ay-Up Creative and Kit Ambage worked together on designing a masterplan document for one of the group’s proposals, and from there went on to create a hypothetical branding proposal for Bootle.
The typeface, was inspired by the carvings in the wall of Bootle town hall, and the three stripes are a reference to Bootle’s long standing town motto; ‘Respice, Aspice, Prospice’ latin for past present future.