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Harvard is a prestigious school without consistency throughout their visual identity. An institute with 12 separate schools. Every school does their “own” thing, using various elements in different kinds of ways – a part from each other. The new identity is based on the traditional logo’s and authentic feeling. Veritas. Veritas means truth – it’s deeply rooted in the Harvard soul. It’s engraved on the gates, their statues and even their waffles. It’s something that has to be maintained. With the new and fresh identity every school maintains their own crest in an abstract way – but will continue using the Harvard style of communicating. Designed by Subform.

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TapZen is a mobile gaming company focused on delivering unforgettable tablet and smartphone experiences.

Founded by an impressive team of proven industry veterans, TapZen is poised to create shockwaves within the growing mobile gaming category.

TapZen approached Character to develop their corporate identity. The name Tap–Zen is derived from the physical tapping action associated with mobile game play, combined with the Zen-like state players fall into during periods of intense concentration. The identity had to speak to both of these qualities, in addition to being sufficiently versatile to complement a variety of gaming genres.

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Constructed from Gridnik – the logotype’s uppercase sans-serif letterforms, 45-degree corners, monoline weight, structure and geometry, as well as its compounded nature, all point towards a straightforward and confident technological efficiency and neatly reference the designers that make up Sebazzo. The characters are well spaced, balanced by a central A and executed with a single black ink print treatment that provides a distinctive contrast to the more expressive and tactile sensibilities of the stationery.

The diagonal cut of the bright and pastel boards that make up the business cards create a striking but restrained dual tone and subtle dynamic aesthetic that feels like a simple but effective distillation of a two-man studio which compliments the ideation of the name and neatly splits the logotype into its two constituent parts. These are neatly unified by the tactile and crafted qualities of their paper marquetry construction.

The letterhead and compliment slip are absent the detail of the marquetry process, their full bleed colour palette and angle ties in well with the cards and continues to split the logotype. Designed by Bunch.

Text by Richard Baird.

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Claire Kneebone is a renowned Australian interior architect who primarily develops interior solutions for the hospitality industry. The spaces she creates have an industrial, minimal ambience with use of structural elements and dark tones which are juxtaposed with the warmth of recycled materials, metallic finishes and highlights of solid colour. Band‘s challenge was to develop a brand and collateral that represented this. Inspiration was taken from her work and a structural condensed logotype was developed. Stationery was letter pressed on uncoated stock to give a tactile finish; bronze foiling and edge gilding were used to embellish and provide contrast.

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Molly Watson helps leaders to develop and deploy their most valuable communication resource: themselves – their own experiences, insights, opinion and the impression they make as individuals. She commissioned Studio Blackburn to articulate this proposition in the form of a visual identity, including website, stationery, business cards, templates and a reformatted CV.

The use of a bold colour against the muted palette and the speech marks in the logo imitates the distinctive effect of Molly’s work on her clients and their organisations. They stand out.

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Communications and PR agency, Village, came to us looking for a new identity to help broaden their reach of clients. Aiming to realign their market position and offering, Colville Walker redefined Village’s visual language (subsequently shortening the brand from Village Press), stepping away from the black and white goto fashion aesthetic and introducing a lighter, more design-related look and feel.

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