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Molly Watson helps leaders to develop and deploy their most valuable communication resource: themselves – their own experiences, insights, opinion and the impression they make as individuals. She commissioned Studio Blackburn to articulate this proposition in the form of a visual identity, including website, stationery, business cards, templates and a reformatted CV.

The use of a bold colour against the muted palette and the speech marks in the logo imitates the distinctive effect of Molly’s work on her clients and their organisations. They stand out.

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Communications and PR agency, Village, came to us looking for a new identity to help broaden their reach of clients. Aiming to realign their market position and offering, Colville Walker redefined Village’s visual language (subsequently shortening the brand from Village Press), stepping away from the black and white goto fashion aesthetic and introducing a lighter, more design-related look and feel.

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KAE are a strategic marketing agency focussing on delivering insight, innovation and strategy to a small number of high-value clients. They specialise in unlocking opportunities that others have not yet seen, or thought possible.

Socio Design helped KAE reposition itself as a premium strategic partner in its market, working as a trusted advisor to their clients. This involved formulating a new brand strategy that drew out its distinctive identity. To deliver this we constructed a concept that focused on the idea of ‘exploration’ and ‘heroes’, likening the business landscape to hostile territory that required an expert to navigate. This metaphor enabled us to pitch KAE as the pioneers, who help their clients successfully make tricky business decisions and circumvent potential problems. Through their identity, we were able to increase KAE’s stock as an indispensable partner to its clients.

To reflect the high-end but hard-working nature of the brand, a robust copper foil was implemented across all marketing material. Paired with a neutral colour palette, this communicated quality without detracting from KAE’s renowned work ethic. Print work by Avenue Litho and Dan Mather.

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Montreal’s creative fashion house creates unique clothing using mostly recycled fabrics. Company logo uses a cursive, hand-written typestyle in a distinct wordmark treatment. Each business card is different since it is printed manually, with a custom stamp, on colourful, recycled heavyweight papers. The result is a visually-playful brand… just like the style-forward, contemporary fashions Pas de Chichi create. Designed by Sylvain Toulouse.


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