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Nationella kvalitetsregister (NKR) translated into National Quality Systems of Quality Tools gives us in Sweden unique opportunities to improve quality of the healthcare industry. This unique system has mainly been developed with relatively small financial resources and with small elements of central control.

The client is the Swedish Association of Local Authorities and Regions. Söderhavet has developed the channel independent brand identity as well as templates for printed materials and website.

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Pablo & Rusty’s is an award-winning small-batch coffee roaster based in Sydney, Australia. They strive to find amazing coffee; determine the best way to roast it; take it to one of their four stores and deliver an exceptional experience to their customers. Pablo & Rusty’s have a strong company culture, are passionate about sustainability, and are in constant pursuit of perfection.

Pablo & Rusty’s approached Manual to rebrand the company and better reflect the values they’d developed over the past decade. An immersion into the brand began with a brief research trip to Sydney to learn more about local coffee culture and experience Pablo & Rusty’s retail locations.

Manual then created a complete brand identity, and applied it to key retail and packaging elements. Manual began by taking inspiration from the core of their business—the humble coffee sacks and stencil typography often found printed on them—and reinterpreted this as modern, sophisticated custom-drawn logotype. In our research we discovered that many of their customers and staff referred to them as ‘P&R’ for short, so we recommended building on that brand recognition and created a monogram that would work at small sizes. This duality in naming and branding provided the backbone for all print, packaging, and retail design elements.

The simple use of typography and restrained color palette provided the appropriate level of design sophistication, and allowed the cafe experience–and coffee–to remain the focus.

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Breakfast Club is a luxury delivery service located in Saudi Arabia that brings breakfast straight to your front door with the impression of receiving a much desired package by post, complete with postcards, stamps and stickers attractively sealed with patterned tape.

Anagrama branding proposal for Breakfast Club takes inspiration from traditional postal imagery and elements, such as stamps, seals and stickers over Kraft paper, the traditional postage packaging material. Even so, Breakfast Club is a brand that preserves simplicity and cleanliness in its vintage style. The main brand icon is based in the sound of birds singing in the morning, making it the secondary concept, along with a color palette inspired in bright sunshine and the blue morning sky.

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Cornershop is an award-winning brand design boutique located in Adelaide, Australia. They create brands that tell a unique story and help their clients grow; and they deliver them with old-fashioned service. “We love the value that a corner shop had in our community,” says Damian Hamilton, Brand Keeper & Designer at Cornershop. “We believe in and represent old-fashioned values, such as listening and providing tailored advice. We are welcoming, helpful, trustworthy, knowledgeable and we get to know our clients individual needs/attributes intimately. Ultimately, we are brand keepers. We build long term relationships with our clients to ensure their brand story is clearly and consistently told.”
Cornershop’s business cards are the highlight of their identity. The design solutions and quality of service that they deliver, are reflected in the attention to detail. The neon inspired logo represents a modern studio providing innovative design solutions. The historically inspired portrait photography expresses traditional values. All other details including the gold foiling and edging, uncoated card stock, typography and copywriting, add value and communicate their unique story.

 

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B.B. Boyd is an apparel brand based in the Carolinas and built on timeless aesthetic and tradition. B.B. Boyd provides quality American-made craftsmanship and sources all materials from within the United States. Bluerock Design Co‘s collaboration defined the brand with a focused and cohesive design program. The brand identity utilizes a sophisticated typographic system, refined color palette and unique symbol. The symbol is bold yet abstract, alluding to a geometric boat hull coming towards the viewer, and two mirrored uppercase B’s. The project includes brand identity, stationery system, apparel packaging, print collateral and responsive website design and development.Bluerock Design Co photographed and directed lifestyle campaigns while on-location in South Carolina and New England. Additional images from the photoshoots can be viewed here. Take a look at the B.B. Boyd website to learn more about the company and their excellent products.

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