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The Assembly is a multi-label lifestyle store targeted at men’s fashion. The Assembly presents a lifestyle experience for the fun and spontaneous gentlemen who appreciates quality. Also conceptualised as a place for like-minded individuals to gather, The Assembly also has a café called The Assembly Ground.

The identity that we’ve crafted for The Assembly is one that is classic, versatile and playful. The logo mark relates to the brand name and the idea of the store and café as places of convocation. The Assembly’s colour palette is one that is highly saturated, whilst its graphic system consists of fabric patterns. Designed by Bravo.

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Skellefteå Kraft is the fifth largest electricity producer in Sweden and wholly owned by Skellefteå Municipality. With more than a 100 years in the business, they have the most sustainable energy production in Sweden as well as the most satisfied customers (survey 2014).

Bold‘s brief was to create a new visual identity that better reflects the company they are. The identity should help them stand out from the competition and generate interest in a market with low engagement. As a market challenger, Skellefteå Kraft also needed to be distinctly different from the established, more traditional power giants. Electricity is uninteresting. That’s at least what most people say. And studies seem to say the same thing. So to generate interest we chose to focus on what electricity creates – energy!

One of the cornerstones in the new visual identity is the new logotype, which combines the letters S, and K. ’S’ represents a stable foundation and ’K’ represents energy. The ’K’s outward direction forms a layout system where energy can be visualised in different ways. The new typeface, colour palette, layout system and all new graphic elements such as icons, illustrations and patterns are all designed to be differentiating and full of energy.

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The School of Life launched in Melbourne in 2013 and after initial word of mouth success a campaign to re-engage was needed. Hoyne made recommendations based on The School of Life ethos towards learning.

A series of posters were created to motivate and push the audience towards The School of Life courses. The large yellow posters framed beautiful The School of Life thought-creating sentences. The outcome has been impactful.

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Deftly balancing visuals and content, the guide rounds up iconic homegrown brands that attest to the current golden age of design in Singapore, and captures the creative labours gone into the making of the 17 brands featured.  This documentation of the creative inspiration and design processes through brand and design reports, is filled with takeaways and anecdotes capturing the vision to fruition of each brand owner.
Borne out of Foreign Policy Design’s vision as a forward-thinking design studio, Brand Guide series is set to deliver more design and brand reports to the masses. View the project here.

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With this in mind, Strategy set out to facilitate design students with a fluid transition into the creative industry, designing a platform for industry based learning and authentic, real-world experiences. The experience connects students and industry, initiating relationships and providing insight. It works by connecting one studio and one student for one week, where the student is provided a desk in the heart of the studio environment.

During this experience, students can continue their university work as well as engage with studio processes and activities. As studio desk space is often rare, Strategy designed a flexible, foldable, portable cardboard desk as an enabler.

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This spring a unique publication is added to the Hungarian market: the cookbook entitled The Art of Grill is of the highest quality both in content and its design.

It is published by M Profood Inc., a company involved in the production and distribution of spice blends and additives, as well as the provision of food industry consultancy services. In 2014, it commissioned graphic designer Dávid Baráth and the David Barath Design Studio to revamp its image, which resulted in a publication closely related to the company’s profile and built on the brand’s values and slogan (The Art of Spices), published in the three languages that represent its target markets.


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