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Slåke is a proud, small furniture factory from Hjelmeland, Norway. Since 1938 they have produced «Jærstolen» as a modern Norwegian tradition furniture. Scandinavian design, norwegian production and tree as basic material characteristics Slåke’s products. For Slåke furniture carpentry means care for the materials and quality.

Slåke celebrates their 75th anniversary with a vision to work on new classics in Nordic design. The team consists of young, innovative designers that safeguard the heritage and unites past and future. In this occasion they also wanted to refresh their visual identity. Inspired by Scandinavian design traditions we created a minimalist expression to reinforce its focus on their products. The colors are inspired from the nature in Hjelmeland; -sun, sky, mountains, cropland, grass, sand and sea. As a counterbalance to an otherwise tight visual profile, the circle is used to provide a contrast in both shape and color. Designed by Ghost.


All Above All is a campaign that unites organizations and individuals to build support to lift the bans that deny abortion coverage. Their vision is to restore public insurance coverage so that every woman, regardless of her income, can access affordable, safe abortion care when she needs it. Margaret Conway and Chrissy Faessen of Conway Strategic entrusted us with the mission of developing the name, creative concept, and visual brand language for the campaign.

Apartment One developed a name for this campaign that elevates the dialogue to focus on the social justice and equal rights component of the issue and specifically that all women should have the equal ability and access to make her own decisions. Apartment One looked to create a name that was aspirational, inclusive, and inspired people, specifically Millenials, to get involved and take action. From the foundation of this name and our supporting messaging such as Dare to Declare, Amend to Defend and Brave, United, Equal, Apartment One developed a visual brand language that spoke to individual empowerment for collective change in the use of selfie photography and hand brush stroke typography. Apartment One also developed a stylized asterisk in brush stroke as a design device that could be used to bring a deeper level of communication to the campaign and allow for more specific messaging on the issue. Looking to speak to our target audience of Millenials, it was essential that the campaign feel fresh and vital and so we chose a bright, neon green as the core brand color alongside black and white.

All Above All has engaged supporters across the country and continues the work of this multi-year effort to make critical policy change.

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With the longest river frontage of any office building in London, Sea Containers is a London landmark. The internal reality, however, didn’t match its riverside status, and redevelopment was undertaken to rectify this and make the most of its awe-inspiring views from the London Eye to London Bridge. Plans also included the addition of a new building to the south and the launch of the first Mondrian hotel outside of the United States. Rebranding was twofold; to update its image and explain the complexities of the site.

With architecture strongly influenced by its sea-faring connections, the new marque is similarly based on a sextant – a marine navigational device – and the interlocking ‘S’ and ‘C’ of Sea Containers in copper, a material being used extensively by Tom Dixon in the internal redesign. The brochure included illustrations of the site’s reconfiguration and editorial tip-in section on life around Sea Containers. The website is brought to life with time-lapse imagery of Sea Containers on the river moving through day and night. An iPad app also provided the client with a sophisticated sales tool to sell the area and the building using 3D maps and illustrations. Designed by Dn&Co.

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As Thailand prepared to host the World Economic Forum, Winkreative was selected by the Office of the Prime Minister to promote the country’s ambitious plans for growth. After devising a comprehensive communications strategy, we created an approachable identity that captures Thailand’s modern spirit.

Since, Winkreative has developed a biannual magazine, global print campaign, short films, website, travelling design showcase, and animated television commercial airing on international networks including BBC World, CNN and Bloomberg.

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96% of all Londoners think their local high street can be improved. Branding can help to change people’s perception of the high street and that is why Sven Zijderveld created the mystreet brand.

The urban high street is a place where people pass strangers, face multiple cultures and experience different uses every day. Therefore the high street is the place where prejudices (that cause a negative perception) can dissolve, and branding can help with that.

The aim of my brand is to dissolve prejudices on the high street. mystreet should approach people in a positive and mindful way and make them think about issues as the language gap, poor communication, prejudices and the feeling of safety.

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Gist is a lifestyle magazine that reports on many different subjects, from fashion to gadgets, health and tourism. Its naming is a reflection of its multifaceted nature. Its readers can “get the gist” on all the different topics of each issue.

Anagrama‘s design proposal was a decision to shake things up a little, editorial design-wise. Its quirky, audacious, fresh and current feel is actually based on a simple formula that involves the exaltation of images through the use of thick frames and colored backgrounds. In GIST, the images always appear front and center, so the magazine presents a great opportunity for up-and-coming photographers to show off their work.

Since GIST’s topics are ever-changing and versatile, Anagrama decided that it was important to keep the cover constant. It will always feature the portrait of a model superimposed by a frame of gorgeous, shiny foil.

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Setting out to inspire and stimulate creative minds, the Winter issue of You Can Now Magazine takes the theme of ‘Get Lost’ as an adventurous springboard into the welcome unknown. Ideas and directions are sought from a bounty of bold contributors; broadly drawn from science, technology, creative business and the arts. The issue’s feature interview is with Ted Baker founder Ray Kelvin. A rare interviewee, Ray kindly took time to talk to Paul Flynn about building a creative business and his unerring obsession with detail. Portrait photography came courtesy of Nick Ballon.

Other contributors for the issue include Alastair Humphreys, Alex Calderwood (Ace Hotel), Alex Ostrowski, Beau Lotto (Lottolab), Collyn Ahart, Daniel Willis, Dominic Wilcox, Gordon Comstock, Hana Rado (McCann Valley), Karl Eirik Haug (Carl’s Cars), Kate Smith (Cancer Research UK), Jane Ni Dhulchaointigh (sugru), Jessica Hamzelou (The New Scientist), Jessica Walsh (Sagmeister & Walsh), Jim Carroll (BBH London), John L. Walters (Eye Magazine), , Michael Highland (thatgamecompany), Naresh Ramchandani (Pentagram), Nuno Mendes, Paul Flynn, Sam Bompas (Bompas & Parr), Simon Wright (Hawkes), Thomas J. Hughes (The Shooting Star Press) and Tom Cheshire (Wired).

Illustration and photography comes courtesy of: Dan Woodger, Damien F. Cuypers, Jasper Rietman, La Tigre, Lauren Crow, Robert G. Fresson, Sam Island, Brian W. Ferry, Carol Sachs and Nick Ballon.


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