Bord 13 is a Restaurant & Wine Bar located in Malmö,Sweden. Bord 13 is founded by a former Souschef and a Head Sommelier from Noma (no.1 on the World´s best restaurants list last year). We helped Bord 13 with the concept and naming, the identity, as well as the whole interior.
In the restaurant world, it means bad luck to serve table 13, which is the name of the restaurant (but, in swedish). The restaurant is also located on street no.13. Therefor, in order to emphasise on the “dark side”, Snask created an identity all in black & white and decided to make the number 13 our hero. Together with the artist Emilie Florin, we created experimental and somewhat morbid illustrations for the concept. The identity – all in mono, works well as a contrast to the quite light, nordic and sober interior of Bord 13.
Photography by Gustav Arnetz
Yuta Takahashi did the visual design for our local festival, a traditional event held every fall in Shikoku, Japan. In this traditional local festival, we carry something called a Taikodai, which is a 2 ton portable shrine decorated in gold. We carry this through town, thanking nature and the gods for the year’s abundant harvest. Skilled craftsmen decorate the Taikodai with delicate yet bold embroidery, done in the shape of a golden Ark of the Covenant.
Various myths passed down through the ages are depicted through the elaborate embroidery, and the skill of the craftsmen is truly breathtaking. Yuta Takahashi selected one scene from a myth, and used Japanese methods like gold leaf covering and calligraphy, as well as modern design, to pay homage to these skilled craftsmen.
This project is for Hyundai department store, one of the most widely known and established department stores in Korea. Studio fnt took charge of the entire brand identity on the basis of already developed logo and color palette designed by Base Design NY. In order to represent the core concept of this branding project, duality, Studio fnt designed a graphic motif of Dual H. Korean logotype was also developed, including basic operation of refined / segmented color system. Application of this graphic covers all the possible contacts customers are faced with at the department store; from signage, shopping bags, guideline for DM or other printed editorial design, guideline for gift packaging, drinks packaging, ribbon design, price and origin tags, to parking tickets.
The graphic motif of Dual H, where the two ‘H’s are organically weaved together, is visualized through a variety of media and on different levels. The weaved form of two letters can be interpreted in many ways, such as a link between department store and its customers, or between tradition and modernity. All in all, it is interesting to have it be interpreted as a positive symbol, like a ribbon in gift wrapping.
The department store itself is a strong brand, and a place to contain a number of different products and other brands. It was Studio fnt‘s main goal to develop a visual language that functions in two ways: identifier that implies The Hyundai’s orientation, and a container that effectively communicates and delivers information. Taking also into account the real-time operating characteristics of various design projects at the department store, Studio fnt tried to develop such system that would enable easy and flexible, yet consistent use across the brand.