A bright new re-brand for The British Independent Film Festival. As the Festival is fairly unknown with lack of funding, the idea was to create something innovative that would grab attention and connect
with the British Public instantly in order to promote the Festival and Independent Film in Great Britain.
Branding applied across Print and Web based Deliverables including Product, Promotion, Editorial, Information and Way finding Systems. Designed by Sam Lane.
In the midst of the meltdown of the U.S. financial system, the ongoing consequences of a global energy crisis, and a broken healthcare system, IBM recognized a unique opportunity to provide new leadership. They wanted to show the world that the thinking and technology that’s needed to solve the world’s biggest problems exists today.
Ogilvy & Mather New York asked Office to develop a visual vocabulary for the launch of IBM’s “Smarter Planet” campaign. This began with a series of ads with essays about transforming the world’s most important systems such as food, energy, transportation, healthcare, education, and banking.
The design challenge was to create a visually arresting language that was as bold as the ideas they represented. How do we create something that will grab people’s attention and engage them so they want to learn more? How do we distill complex essays into one clear visual concept? And how do we represent these big, complicated problems in a way that’s approachable?
The Office team was inspired by the creative vision that designer Paul Rand developed for IBM in the ’50s, ’60s and ’70s. Rand’s work was about boldness and clarity, and had a “wink” that created an emotional connection with people. These became the team’s driving principles.
A new concept was hitting the streets of Beirut combining a Kids Academy and a Class A Kitchen / restaurant. The clients entrusted Wondereight with the creation of an identity that clearly communicates the contrast and unicity of the place.
The challenge in this case was bringing out the fun in chic. The academy consists of theater classes, workshops, art courses and a dancing audio while the restaurant targets class A customers. The choice of name was really pivotal to the brand as it helped in communicating both liveliness and sophistication.
The result was a brand that attracts curious children and their posh parents. Wondereight were able to reach that goal through applying the concept of folding on the different applications at hand.
Following on from our previous year’s identity for San Francisco Design Week, Manual created another photographic identity, based on the concept ‘Exploring The Creative Overlap’.
Manual created a 3D installation using overlapping sheets of laser cut plexiglass to create an image to promote the event.
GE 2012 Holiday card highlighting the company’s commitment to Energy, Transportation, Manufacturing and Health. Designed by Brent Couchman.
Design for 9 Lives. Designed by Seed.