The Global Alliance for Improved Nutrition (GAIN), funded largely by the Bill and Melinda Gates Foundation, is an international organization working to end global malnutrition through a market-based, sustainable solution: home fortification packets that provide the essential nutrients to give birth and raise healthy children. Along with our partners at TaskForce, Apartment One developed GAIN’s first-ever national fundraising and awareness campaign, aimed at engaging American moms, grassroots activists, and policymakers.
Apartment One conceived and developed the name, brand identity, and touch points across print, digital, consumer merchandise, and packaging. In the branding and campaign,Apartment One celebrate the power of this small solution and the impact each human action can make to end global malnutrition. Apartment One developed a brand voice and visuals to be both empowering and accessible to our core audience. Included in the graphic language is a system of blank white boxes that allows individuals to make their own marks on the campaign–and on the future.
The 2014 FIFA World Cup is the 20th FIFA World Cup, is a football tournament that is going to be played in twelve cities across Brazil. This stamp collection is self initatied project about a travel across a total of 32 national teams and 64 matches.
Emphasis is placed on a consistent layout system in order to create eye-catching and representative geometric graphic composition. Designed by MAAN.
As Museum Victoria’s creative agency, Clear was delighted to work alongside Bunjilaka Aboriginal Cultural Centre and Melbourne Museum in developing the launch campaign for the opening of their latest permanent exhibition, First Peoples.
First Peoples was co-curated by the Yulendj (Knowledge) Group of Elders and community representatives from across Victoria in consultation with Museum Victoria staff. With great heart and generosity Yulendj contributed stories, objects and deep cultural and historical knowledge to the exhibition. And for Clear, it was all about trying to capture and distill the spirit, desire and warmth of Yulendj around the opening of the exhibition. Through an authentic First Person voice, the public are invited to connect with this new and powerful experience with the Boonwurrung and Woi Wurrung word ‘Wominjeka’ meaning ‘welcome’.
Clear’s role throughout the project has extended across creative concept development, art direction, design, and project management right through to implementation. The campaign features a 30 and 45 second TVC and cinema ad, online activity, collateral plus multiple press and outdoor media executions.
All Above All is a campaign that unites organizations and individuals to build support to lift the bans that deny abortion coverage. Their vision is to restore public insurance coverage so that every woman, regardless of her income, can access affordable, safe abortion care when she needs it. Margaret Conway and Chrissy Faessen of Conway Strategic entrusted us with the mission of developing the name, creative concept, and visual brand language for the campaign.
Apartment One developed a name for this campaign that elevates the dialogue to focus on the social justice and equal rights component of the issue and specifically that all women should have the equal ability and access to make her own decisions. Apartment One looked to create a name that was aspirational, inclusive, and inspired people, specifically Millenials, to get involved and take action. From the foundation of this name and our supporting messaging such as Dare to Declare, Amend to Defend and Brave, United, Equal, Apartment One developed a visual brand language that spoke to individual empowerment for collective change in the use of selfie photography and hand brush stroke typography. Apartment One also developed a stylized asterisk in brush stroke as a design device that could be used to bring a deeper level of communication to the campaign and allow for more specific messaging on the issue. Looking to speak to our target audience of Millenials, it was essential that the campaign feel fresh and vital and so we chose a bright, neon green as the core brand color alongside black and white.
All Above All has engaged supporters across the country and continues the work of this multi-year effort to make critical policy change.