96% of all Londoners think their local high street can be improved. Branding can help to change people’s perception of the high street and that is why Sven Zijderveld created the mystreet brand.
The urban high street is a place where people pass strangers, face multiple cultures and experience different uses every day. Therefore the high street is the place where prejudices (that cause a negative perception) can dissolve, and branding can help with that.
The aim of my brand is to dissolve prejudices on the high street. mystreet should approach people in a positive and mindful way and make them think about issues as the language gap, poor communication, prejudices and the feeling of safety.