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Most people believe that you need to try a mattress before buying one. But how much can you really learn from lying down for 5 minutes in a showroom? To shift behavior and make people comfortable with making a major purchase online, Red Antler built a dynamic, beautifully crafted ecommerce experience that makes for superior shopping from start to finish.

Red Antler positioned Casper as far more than a mattress company because in the end, Casper is about great sleep. As the first mattress brand to leverage storytelling and technology, Casper is connecting with consumers in a bold new way while the rest of the category snoozes.

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Identity, interior, signage system and art direction for Norway’s largest film studio. The logo’s white square creates a storyboard, a space for creativity, which encourages the user to interact. The name also implies a full-scale film production. People’s notion of film and commercials is an escape, a twist on reality, action and colourful special effects. The photos taken for the identity by Filippo Minelli are frozen moments where the future is yet to be revealed, and it makes the viewer engaged and curious. The signage system is inspired by the film studios of Hollywood. Detailing of custom made typography for logo in cooperation with Magnus Rakeng. Portfolio photos by Mathias Fossum. Designed by Work In Progress.


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