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Identity, interior, signage system and art direction for Norway’s largest film studio. The logo’s white square creates a storyboard, a space for creativity, which encourages the user to interact. The name also implies a full-scale film production. People’s notion of film and commercials is an escape, a twist on reality, action and colourful special effects. The photos taken for the identity by Filippo Minelli are frozen moments where the future is yet to be revealed, and it makes the viewer engaged and curious. The signage system is inspired by the film studios of Hollywood. Detailing of custom made typography for logo in cooperation with Magnus Rakeng. Portfolio photos by Mathias Fossum. Designed by Work In Progress.

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Women for Child Rescue (WFCR) is a branch of World Vision which was setup by a small group of women that set out to make a difference to disadvantaged children in 3rd world countries. Working closely with the group, I helped create a logo that could be used across marketing and collateral. Could Not Sleep took the photos on a trip to an Orphanage in Cambodia and they have been used for invitations, postcards and other marketing applications.

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In the build up to London 2012, online magazine We Heart celebrated Great British creativity, shining the spotlight on up-and-coming and more established talents alike. From art to product design, fashion to food; Create GB showed the world that convention-prodding, thought-provoking and unashamedly eccentric British design and creativity is as thriving and resounding as it’s ever been.

SB were approached by James Davidson, Editor at We Heart in August of last year to design what is now a beautiful 196-page publication, with 4 unique covers, using 50 different typefaces and featuring the likes of Kai & Sunny, Jiro Bevis, Patrick Stevenson-Keating, Margot Bowman, Kyle Bean, Death Spray Custom, Lee Broom, Kate Moross and many more…

Printed by Evolution the book is now on sale at Cow&Co.

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New York-based photographer John Dolan specializes in interior and architectural photography. He combines advanced lighting techniques and large-format photography with digital imaging. John’s approach yields images that authentically capture spaces, structures, and designs. Basing the logo on the form and shape of his 4×5 camera bellows, we created a mark that is geometric, spacial, and iconic to his media. The repeating pattern of the bellows icon also mimics the abstract forms of his initials. Condensed typography balances the tall and compressed forms of the logo creating a uniquely custom mark. You can follow his fantastic work here. Designed by Bluerock Design.


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