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Packaging

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Introducing the new Heritage Collection was an occasion to refresh the whole Navigton brand. Studio Otwarte task was to warm its image as well as promote the category of classic, rocking strollers – for those parents, who love traditional solutions of a slightly higher-end. The flagship model of the collection is Contessa, a retro styled model inspired by the fist stroller designed by the founders of the company… 50 years ago.

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A fun-loving, former lawyer named Kent came to us with his dream to build a brewery. He came armed with two things – a name (Coppertail) and an idea from his daughter (Coppertail is a sea monster). Spark identified the truths of Kent’s vision, evaluated competition then built a brand story based on encounters with Coppertail. It inspired beer names. Influenced labels. Created stories and even encouraged consumers to experience their own encounters. At an event, on the shelf or in someone’s hand, Coppertail would be imaginative – and unmistakable.

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The goal of the Simris graphic identity was to make the brand feel international, premium, and personal. Between 2012 and 2014, Snask created the graphic identity, graphic manual, packaging design, branded material, and overall visual expression for Simris. In 2015, Simris released their first branded product line, Simris Omega-3 and Simris Select. The algae products are on every blogger’s lips, and angel investors from around the globe are pouring bags of money over the company. For Snask, it feels great working with a brand that is truly changing the world we live in for the better.

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The Seabrook family have been involved and respected in the Australian wine industry since 1878, starting with a wine merchants business, W. J. Seabrook & Son. Fifth generation family member and winemaker, Hamish Seabrook, resurrected the original label and relaunched the brand in 2005 after several years lying dormant. Today, Seabrook produce artisanal wines made from hand sourced fruit from some of the best regions throughout Australia.
Cornershop were appointed to reposition the Seabrook brand and revitalise the packaging design to be more contemporary whilst maintaining the family’s history. The objective was to engage a younger audience without alienating the existing older consumer.
Inspired by Seabrook’s labels dating back to the 1940s, Cornershop created a bold solution that builds on traditional values and existing brand recognition. The feature of the label is the family’s unique surname, depicted in bold typography. The year the first company was established sits proudly above the Seabrook name. This is complemented by the family’s crest, simplified for reproduction and finished in gold foil. Each label/product pays homage to a generation of the Seabrook wine industry lineage and is distinguished by a unique name on the front label and their story on the back. An original signature from each family member also embellishes the label in gold foil, reinforcing the product quality.

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This new range of boozy after dinner delights successfully combines real alcohol with luxurious ice cream. Focusing on the taste of bold cocktail favourites, Robot Food developed the brand name ‘Neon Penguin’ and a striking after-hours design to fit. The result is an identity and pack design that fuses indulgent adult cues, with a tongue in cheek playfulness that’s right on brand. Proof that dessert at home doesn’t have to be boring.

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An environmentally conscious proposal for new fish packaging as part of ICON Magazine’s ‘rethink’ feature. Thirty-two per cent of the world’s fish are overfished, depleting, or recovering from depletion. If this continues, S-T are going to run out of fish in the next 50 years. So when ICON asked S-T to rethink something that we thought could be improved, they decided to focus on this issue. S-T created fish packaging labels with clear, detailed information on how fish was sourced – information that’s readily available online, but not immediately obvious on packaging. S-T also used a colour-coding system to provide further clarity and shelf presence. S-T‘s design promotes sustainably sourced fish, helping consumers make more informed choices, in turn driving down the unsustainable fishing trade.

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