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Rubyspice is a new spice brand set up by food and spice queen, Jackie Singh. The logo developed for Rubyspice depicts a precious ruby stone, disguised as a pineapple. The pineapple holds a special place in the history of the early spice trade. Throughout the tropics, pineapples were used as a greeting. When the early spice traders took the fruit back to Europe, they were treated as symbols of wealth and luxury. A bespoke pineapple wallpaper pattern was also developed for use on packaging and interiors. Designed by Parallax.

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Ryan Pitman, a Minneapolis Minnesota based bus driver, had been brewing craft beer on his own for years. A dream came true when he came across the perfect space to create a brewery in the heart of Minneapolis, on Eastlake Ave. Ryan shared with Rice Creative of his intention to produce a wide and ever-evolving range of eclectic brews with unusual ingredients. Rice Creative intention became to supply the brand with an open identity which put an emphasis on uniqueness. Rice Creative soon took note of the rich cultural heritage of the Eastlake Brewery neighbourhood. Ryan let Rice Creative know that he believed his establishment would be frequented by a rotating cast of local characters.
This inspired Rice Creative to create a set of unique characters which would together represent the community as well as the eclectic brews. Along with these characters, Rice Creative developed a range of logos which harken back to the olden days of both Minneapolis and Eastlake Avenue, as well as a set of graphic elements which tip a hat to the city of lakes. Rice Creative cast of working class characters, Minneapolis inspired logos, and unique graphic elements, personify and identify what is at the heart of the brand: Finely crafted beers with great character, and the community who shares them.

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‘Sansuhwa’ is premium tea house, located in the heart of Seoul, Hannamdong. With meaning that “good tea comes from pure water and great mountains.”
In fact ‘Sansuhwa’ is a unique genre of Korean traditional landscape painting which portrays the essence of Korean mountains and streams. The word, San-su, literally means mountains and water in Korean. It is our intention in this work to symbolize the blending of Korean Hangul typography with splendid scenery of the mountain and river which has expressed in Sansuhwa. Also, Studio Flag have used to extend some of this symbols with harmony of straight lines and curves into patterns for various packaging design.

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Naming and packaging for the new house wines by the gastronomic bar Betlem in Barcelona. Toormix created the names for white wine (Melcior), rosé (Gaspar) and red wine (Baltasar), all names related to Magic Kings as the name of the bar is Betlem (Bethlehem). Labels include complete information on varieties, their production and their ideal food pairing through some icons. Toormix also designed a tote bag to carry them.

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Nativetech is a new brand specialized in sports nutrition supplements that help improve athletes’ performance by boosting energy, providing muscle growth potential, and supporting recovery after intense training sessions. The products are highly functional and have been developed with innovative formulas that integrate the newest nutritional components derived from the application of the latest bioengineering technologies.

Anagrama brand proposal aims at breaking away from the generic solutions that are typical of this product segment by taking a direction that is inspired by bright, neon colors that are related to the world of optimal sport performance, including the attire, footwear, and accessories associated with these athletes. A vast majority of sports nutrition products require extensive directions and specifications on their packaging. Anagrama accomplished at turning this visual weakness into the prefect balance between the packaging and its labels, as well as by adding a numerical system that simplifies the steps and instructions for the use of the products. This system designed for Nativetech serves as an additional benefit for the future expansion of the brand’s product line while maintaining the brand’s essence. Nativetech’s bright color palette and typographic solution help its products stand out among the numerous existing supplement options.


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