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Located in Ourense, Spain, this place is anything but typical, it is a refreshing alternative for local walkers used to the traditional bar or restaurant. The architect Ruben D. Gil and his wife Gretta R. Valdés decided to spice up the rainy Galician city with an unusual spot to enjoy international cuisine and drinks in an atmosphere of light wood ceilings, adobe walls, dim lighting and steel furniture. The agency worked on the design of its visual identity, stationery materials, packaging for branded products, to go packaging, coasters, menus and tote bags. A custom made bottle of water on each table will welcome its guests in October 2014. Designed by La Tortilleria.

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Corofin is an artisan family wine company. Working with local Marlborough producers with organic and biodynamic principles, they create single vineyard wines that are a transparent expression of the land and the season. Corofin and the Paterson family are inextricably linked through people and place, an idea expressed through their family crest, handed down through the family’s Irish lineage, which has been further developed into a distinctive engraved element. Designed by Inhouse.

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Moolanda is an Aboriginal word meaning “on the far side.” The Moolanda vineyards are located on the far side of Barossa Valley. Aboriginal tribes roamed the valley for thousands of years and understood its unique qualities. Several rock art sites found in the region contain ancient drawings created using red, yellow and white ochre; rocks which can be found on Moolanda vineyards this very day. The way the soil interacts with these rocks affects how the vines grow. They are an invaluable part of the grape growing process for Moolanda.

The Moolanda branding and packaging is inspired by the terroir (land) and the vineyards Aboriginal connection. The illustration or graphic features dots that represent shallow layers of soil over layers of rocks; unique attributes of the Moolanda vineyards. The label is printed on uncoated paper in earthy tones with details finished in a high build gloss varnish to add value. Each product in the range sells for approximately A$30 rrp. Designed by Cornershop.

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Kalala is an organic winery located in the West Bank of Kelowna, BC – overlooking views of the interior lakes. They came to Also Known As looking for a re-brand, new bottle and packaging design that represented their heritage and the quality of the award winning wine they produce.

Also Known As focussed the creative concept on their heritage and background of the Kalala story – which is based on indian folklore of a farmers finding a wolf and sheep living harmoniously together in a field, they were so inspired by their coexistence, they named the place Kalala – meaning ‘miracle place’.

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Supreme approached Marx Design with a very clear problem, take the complex and make it simple. Their warehouse was becoming overwhelming; too many varieties, too many different packaging options and the consistent need to dispatch, urgently. They had grown rapidly but didn’t have a simple solution to match their growth. A packaging solution was required to work across both wholesale and retail, two diverse audiences unified by their need to get their fresh coffee fix.

Functionality was a critical consideration.Marx Design needed a solution that would retain freshness, stand unassisted and dramatically reduce the number of different pack formats. At the time of briefing there were eight different wholesale pack solutions which stock management issues and created chaos when trying to dispatch and ensure the correct bean was in the correct bag. For consumers education was critical for them to be able to achieve café quality brews at home. Café owners knew exactly how to make a great cup of Supreme so education on pack wasn’t important but our research told us they found the previous bags difficult to open, they wouldn’t reseal, and wouldn’t stand on their own. If they were dropped (a frequent occurrence in the trade) they’d split and whole bags of coffee were ruined.

The result we created was one form in four different sizes. It’s an extremely minimal, resealable, bespoke white foil bag. Immediately the choice of white pops it out from the sea of brown paper packaging of many other coffee brands.


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