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Launched into the UK juicing market, two years ago, in that short time they have seen great success, rising from a small, exclusively online cleanse programme provider to become one of the the most popular and recommended functional juice and detox brands in London and the south of England. However as Purearth has grown, so has the competition. The Purearth founders knew they needed to review their brand strategy and execution in order to strengthen their presence and distinction, take their story to a wider audience and deliver a brand that matched their ambitions. That’s where we came in!

The first step was developing a compelling brand idea that captured their point of difference. The next, a creative concept that had the power to transition all the brand’s touch points and comms channels. One with the cut-through and emotion to engage a new audience. The new identity elevates their bottle tags from a functional packaging feature to a core brand asset. The tag becoming the vehicle to deliver the creative hook- the juices as a ‘gift from the earth’.

The tag and its loving messages to its recipient forms the central branding concept- speaking to the customer on shelf and engaging cleanse clients during their personal programmes. It becomes the canvas for communications and promotions too. Limited editions for events and partners play with the visual language of the tag, becoming a ‘designer label’ for London Fashion Week shows or a ‘VIP badge’ for festival partnerships. It also become a physical ‘hash tag’ to roll out across social media  highlighting their super food ingredients and benefits. The whole concept is designed to cause maximum disruption and engagement. Driving affinity and advocacy with loyalists and also introducing the benefits of their super juices to the uninitiated. The redesign has helped secure new distribution, listings and investment and has given the business a new voice in the market place. Designed by Afterhours.

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Wondermade makes marshmallows of an almost endless variety “for eating and for sharing”. The Heads of State created a brand that has the heart and whimsy of Willy Wonka but the sophistication to jump out on the shelves of the countries top candy stores. From packaging to copywriting, The Heads of State  made it our goal to position Wondermade as an honest brand with its roots in the kitchen and its eye in the clouds.

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Älsa is a twice-daily solution for active adults who want a healthy energy lift without the jolt or crash of the typical energy drink.

Älsa approached Barrel to create branding and packaging designs while their product was still being formulated. At its core, Älsa is a simple and effective product that appeals to a broad audience. The packaging aims to convey energy and refreshment through bright primary colors and luscious fruit imagery, while the digital component provides easy access to the product and the ability to build community and brand awareness.

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Snask are currently helping Oumph to take over the world. The brand identity feels off the hook, punk, and raw since the brand is anything but your run-of-the-mill, boring eco-friendly veggie product.”The brand is a revolution and a punch in the face. The graphic identity was crafted and inspired by the look and feel of food trucks and chalkboard scribbles. Oumph is booming on Facebook. People are ecstatic and raving about the product. Meat-lovers are on the verge of turning vegan. Oumph will change the world, and we are here to help them reach their goals. Snask has been in charge of creating the brand identity as well as the packaging design; we have hand painted all product names and the majority of the typography. The styling is by Elisabeth Johansson and food photography by Wolfgang Kleinschmidt.


Agricola Don Ricardo asked us to design their grapes packaging for the Cadime brand that export premium grapes to the Great Britain and France market. IS Creative Studio made a premium elegant design in white, black and gold featuring a duotone of a sunny harvest day. IS Creative Studio added the phrase “have a sunny day” to give a casual friendly approach to the minimalistic design.


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