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LittlePod are growing increasingly famous for their tubes of real vanilla paste, a staple ingredient for professional chefs and keen cooks alike. Believe In worked closely with LittlePod and their Scottish shortbread partner Reids of Caithness to create this new brand extension, a great way to extend the brand into new categories and demonstrate the qualities of real vanilla in luxury foods.

The new packaging steers clear of tartan and introduces an elegant simplicity to the brand. Reverse printing on the board with silver on the inside adds a touch of luxury. The wraparound aperture shows off the contents and reflects the 3×3 grid of the shortbread itself. In the product’s first month a large order was placed by a big European distributor before they’d even tasted the biscuit .

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Seis Chiles is a mexican cuisine restaurant located at our hometown, Monterrey, Mexico. The restaurant concept its a fast food/ready to go experience with the touch of traditional mexican flavours. Meals like Chilaquiles, Tacos, Tortas and variety of salads are found in the menu.
Sabbath branding proposal takes inspiration in the traditional Talavera crafts from Puebla. Seis Chiles is a brand that keeps simplicity and neatness at the same time. The navy blue is inspired in the talavera that can be appreciated in all the branding and packaging. Amazing food and friendly service is the vibe that Seis Chiles Mexican Cuisine wants to transmit to their costumers.

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Raselli tea blends are made of organic herbs from the Swiss Alps. Protective aroma sachets preserve the precious scents and flavours of the natural ingredients. Each blend comes in a unique design featuring a signature colour and an animal that is characteristic for the alpine area where the organic herbs are grown. The cardboard surface of the box stands for the naturalness of the product while the bright colours and playful illustrations are a promise of joy and pleasure associated with each cup of this marvellous tea. Designed by Plasma Design.

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Project of branding, packaging, product design and web design for Hidraulik Modernist Rugs. Hidraulik is a new brand that reinterprets the modernist floors and turns them into design rugs. Based on the hydraulic tiles as a key element, Huaman designed a flexible and neutral identity that could coexist with very colorful designs, with its own universe and personality.

Once Huaman finished the phase of naming and identity, we proposed the client to design a collection of contemporary carpets, The Modern Series, which were a step further on the reinterpretation of the modernist designs, but at the same time could live together with the Classic Series and thus widen the range of target audience.

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Teusner Wines are respected artisan producers based in Barossa Valley, South Australia. The regions landscape is remarkably diverse. Teusner are fortunate to source grapes from all over the Valley and make wines that showcase the many faces of the region. Bilmore Shiraz is one such product. Named in honour of one of Teusner’s favourite characters, Roger Bilmore is the alter ego of a grape grower who shows his face after a few glasses of red wine.
To contrast with the existing brand architecture (top oval label), Cornershop developed a colourful idea inspired by the grape grower’s mischievous alter ego. His friendly portrait is a canvas that Bilmore has playfully defaced. Bilmore typically shows his face at night, so as a hidden surprise, these hand drawn elements glow in the dark.
Bilmore Shiraz is sold exclusively through independent retailers and on-trade at approximately A$20.
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