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Renowned Australian cosmetic retailer Mecca Cosmetica’s Signature Line is the culmination of over 20 years of beauty retailing experience. The Mecca Signature Line range required a new identity and packaging that defined the qualities of the product, conveyed confidence, and added value to the consumer experience. Fabio Ongarato Design developed the simple yet bold concept of Mecca’s ‘Living Lab of Beauty’. A spiralling poetic typeface formed a unique graphic identity that gave voice to Mecca’s expertise. The result elevated the product whilst conveying a sense of understated luxury.

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Gripoix is a French jewellery manufacturer with a long history going back to the Art Nouveau period. Mind Design were honored to redesign their identity and turn Gripoix into a brand of its own. In their traditional manufacturing process molten glass is poured into a thin linear framework. Mind Design‘s design relates to this process and features a complex pattern of ‘drop’ shapes whereby some counters are filled in with colour. Beside the new logo Mind Design designed all print communications, packaging and a new website.

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Freshmax, one the largest fresh produce companies in the Pan-Pacific region wanted to create an brand they could use across their berry fruit portfolio. The idea for Munch’n was driven by perfect little fruit mouthfuls that you just can’t stop popping. The range will potentially grow to include Kiwiberries, Blueberries, Strawberries, Cherries, Tomato Berries etc. One of the big challenges with fresh produce is getting the balance right between branding and product visibility.

Fresh produce is an involved/tactile purchase, with consumers taking time to ensure quality & freshness. With the limited amount of retail area on the smaller punnets we knew our design had to be very simple, bold & cute. Fresh produce is definitely an exciting category with so much more investment going into brand’s & products than ever before. Designed by Tried & True.

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When the owners of Chez Dré in South Melbourne decided to open up a European styled dessert boutique next door, they wanted to stand apart from others and give the space a sense of permanence. Bibelot (French for a small object of curiosity, beauty or desire) was thus born, encompassing an artisinal patisserie, gelateria, coffee bar, chocolate shop and high tea salon. Wanting to marry branding, packaging and signage together to evoke a strong sense of place, AFOM drew upon traditional mosaic tiling techniques as a design reference point. AFOM custom crafted typography with intricate tiling patterns in a bold and geometric typeface to give a sense of modernity and avoid a pastiche look. A suite of patterns lend the packaging designs variety whilst the deliberately monochromatic palette of black and cream unites the brand. AFOM collaborated with Breathe Architecture and a mosaic artist to create the custom signage elements within the space.

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Tasked with the mission of reuniting the Gage Roads brand with its home of Fremantle, Swear Words set about revitalising a dated brand and reconnecting it with the coastline and Western Australian lifestyle. A new master brand and a redesign of their entire product range ensued.

Inspired by iconic landmarks and the vernacular of marine typography, colour and symbol, Swear Words have created a fresh look that speaks as much of contemporary craft as it does about Gage’s spiritual home by the ocean.

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Using patented technology adapted from the pharmaceutical industry, Drikolor has developed a process to produce dry, granulated pigments that disperse easily when combined with a liquid. Drikolor pigment is mixed into a standard base paint onsite by the end user rather than at the point of purchase. Mixing is quick and easy, and can be done without the need of a paint shaking machine – a simple spatula is all that is required to stir the colour into the base paint.

Drikolor is a technology brand that represents the unique technology and delivery system. Other retail paint brands and designers can apply their existing brands to create their own range using the system. Several such ranges have been developed including Les Couleurs® Le Corbusier, Dwell® in the United States and the ColourMaster brand in New Zealand. The bespoke bottle designed by Jamie McLellan is made from Carbon Capture™ non-petrochemical plastic. All three sizes utilise the same neck form and closure, adding some economy to production and a nice visual uniformity.

The project encompassed strategy, naming, visual identity, photography and packaging as well as and collateral for retail and business communications. Designed by Inhouse.


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