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Packaging

Berger & Föhr – Peak Spirits® Farm Distilery

May 22, 2013
Branding, Design, Digital, Graphic Design, Identity, Logo Design, Packaging
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Located at Jack Rabbit Hill Farm in western Colorados’s North Fork Valley, Peak Spirits® Farm Distillery makes CapRock®, a hand-crafted, small batch family of certified biodynamic, organic spirits.

All of Peak Spirit’s products are made with Demeter USA certified organic fruit grown at Jack Rabbit Hill, Gunnison River Farms and Ela Family Farms. The spirits are cut back with naturally pure, soft water from the 10,500ft CapRock formation on Grand Mesa, just 20 miles from the Distillery. Designed by Berger & Föhr.

Studio Summit – Jimmy Brings Wine Labels

May 10, 2013
Branding, Design, Graphic Design, Packaging, Print
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Introducing the Jimmy Brings Family. After a successful launch Jimmy Brings decided it was time to start selling their own range of wines too. Studio Summit extended Jimmy’s brand personality across the range of wines, labelling them ‘The Jimmy Brings Family’. Each of the wines were personified through a mafia type nickname and their tasting notes. A promotional newsprint introducing ‘The Family’ was also created to accompany the wine.

Anagrama – Romero+McPaul

May 9, 2013
Branding, Design, Graphic Design, Identity, Interior, Packaging
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Romero+McPaul is a premium brand specializing in the sale and design of traditional English-style velvet slippers induced with a bright, trendy twist. Velvet shoes have a rich presence in English royal hospitality. They were traditionally placed in the king and queen’s royal guest’s rooms for their comfort and indulgence. For this project, our inspiration was heavily drawn from traditional English types and coat of arms mixed with the over-the-top luxuriousness of The Hamptons and it’s sailing and yacht club maritime lifestyle. With the intention to speak of the product’s duality, Anagrama created a storyline based on two characters, Romero and McPaul. Romero is the mischievous heartthrob, representing the product’s playfulness, warmth and latino heritage, while mMcPaul is the serious, traditional man, embodying the product’s ancestral and upscale British nature.

Anagrama gave the brand the rosemary (or “romero” in Spanish) not only as a wink to its name but also as a reference to this herb’s curious nature, as it only grows close to the sea.

Swaer Words – Market Lane

April 11, 2013
Branding, Design, Graphic Design, Identity, Interior, Packaging
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Market Lane is a small, specialty micro-roaster and café, located in Prahran Market, Melbourne. They source and roast specialty coffee from single farms, estates and cooperatives. Australian foodie royalty Fleur Studd approached Swear Words to design the identity for her über-chic café at the Prahran Market.

The design is a mixture of natural warmth and industrial cool. Earthy textures and colours take the edge off a clinical and scientific concept focussed on coffee education. From brand-naming through to design and implementation of the website, it has been a massively rewarding process. Designed by Swear Words.

Ferro Concrete – Commodity

April 11, 2013
Branding, Digital, Graphic Design, Identity, Packaging
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The biggest challenge was that you can’t smell what you see online. Ferro Concrete came up with the idea for an online service that allows customers to test scents in their own homes. It made finding a great fragrance an easy and enjoyable process with a service that lets you find scents based on your own style, sample them in the comfort of your own home, and then have your choices delivered to your doorstep. Ferro Concrete named the company “Commodity” and called its unique service “scent tailoring” then we crafted a brand, packaging, start-up strategy, website, and infrastructure.

A lot of thought and detail went into every aspect of Commodity. Ferro Concrete understand that a new company isn’t just a business venture—it’s a work of art.

Maud – Tony Ferguson

March 21, 2013
Branding, Design, Graphic Design, Identity, Packaging
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The challenge was to reposition Tony Ferguson as an educational lifestyle program that helps people re-engineer their approach to food and health – not just a quick-fix meal replacement diet. Maud needed to educate consumers about healthier living, encouraging them to form a new relationship with food and move from a weight-loss mentality to lifestyle change. Maud’s strategy was to empower people with the confidence and knowledge to take control of their relationship with food.

Maud established a new brand identity and a set of basic outcomes that the brand had to represent.
- Modern, yet able to withstand the test of time.
- Pharmaceutical whilst not feeling cold and impersonal.
- To support the ‘lifestyle’ nature of the brand, the design had to feel like something people would be proud to associate with.
- Re-establish Tony Ferguson as an expert and trusted brand — a champion of healthy eating and education.

Launched in January & February of this year, sales have already increased year on year and anecdotal feedback suggests that the new brand identity is receiving positive acknowledgement across the board including the trade and other key stakeholders.

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