Clutch Bodyshop are an inspirational brand founded in 2005 by elite fitness and nutrition expert Ashley Conrad. They specialise in fitness and nutrition programs as well as providing a portfolio of supporting supplements.
Clutch Bodyshop comissioned Socio alongside their in-house team to contribute some ideas for their new range of supplements. The new packs were designed to reflect the quality and science behind the supplements, positioning Clutch as a premium player in sports nutrition and fitness. The final design combined a minimal typographic aesthetic and simplistic colour palette to create a distinctive pack design that communicated the purity of ingredients within the range. Unfortunately our concepts were not taken forward into production.
Koodoo is a new fast casual pizza and wok restaurant recently opened in Belgorod.
Koodoo – a small and cozy place, with an unusual combination of pizza and wok menu and open kitchen, where visitors can watch them cooking. Koodoo main priority is quality and fast delivery, which allows you to bring the pizza and wok to the buyer at its best, without loss of palatability. Therefore, as the main image of the brand, it was decided to use the Koodoo antelope, one of the fastest animals in the world. Koodoo and his team are in constant motion, moving to a variety of modes of transport, always deliver the food on time. Handmade and playful character graphics corporate identity is designed to support the overall concept of the brand, creating a sense of movement. Designed by Piece of Cake.
Located in Ourense, Spain, this place is anything but typical, it is a refreshing alternative for local walkers used to the traditional bar or restaurant. The architect Ruben D. Gil and his wife Gretta R. Valdés decided to spice up the rainy Galician city with an unusual spot to enjoy international cuisine and drinks in an atmosphere of light wood ceilings, adobe walls, dim lighting and steel furniture. The agency worked on the design of its visual identity, stationery materials, packaging for branded products, to go packaging, coasters, menus and tote bags. A custom made bottle of water on each table will welcome its guests in October 2014. Designed by La Tortilleria.
Moolanda is an Aboriginal word meaning “on the far side.” The Moolanda vineyards are located on the far side of Barossa Valley. Aboriginal tribes roamed the valley for thousands of years and understood its unique qualities. Several rock art sites found in the region contain ancient drawings created using red, yellow and white ochre; rocks which can be found on Moolanda vineyards this very day. The way the soil interacts with these rocks affects how the vines grow. They are an invaluable part of the grape growing process for Moolanda.
The Moolanda branding and packaging is inspired by the terroir (land) and the vineyards Aboriginal connection. The illustration or graphic features dots that represent shallow layers of soil over layers of rocks; unique attributes of the Moolanda vineyards. The label is printed on uncoated paper in earthy tones with details finished in a high build gloss varnish to add value. Each product in the range sells for approximately A$30 rrp. Designed by Cornershop.
Kalala is an organic winery located in the West Bank of Kelowna, BC – overlooking views of the interior lakes. They came to Also Known As looking for a re-brand, new bottle and packaging design that represented their heritage and the quality of the award winning wine they produce.
Also Known As focussed the creative concept on their heritage and background of the Kalala story – which is based on indian folklore of a farmers finding a wolf and sheep living harmoniously together in a field, they were so inspired by their coexistence, they named the place Kalala – meaning ‘miracle place’.