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Packaging

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Berry Bros. & Rudd has released the first bottlings from its new Exceptional Casks Collection, an exclusive and exquisite range of rare spirits. Following Pentagram’s development of a new identity for the brand, Harry Pearce has designed the collection’s bottlings. The Exceptional Casks Collection is the culmination of a year-long project by Doug McIvor – Berry Bros. & Rudd’s Spirit Buyer – who hand-selected the casks. This meticulous process inspired Pearce and his team, and their design takes cues from McIvor’s sample bottles, tasting notes and simple wrap labels, creating a product similar to Victorian apothecary jars.

The initial design layouts for the bottling were created on a typewriter belonging to John Rudd, a former Chairman of Berry Bros. & Rudd, which was found in the backroom of the firm’s office at No. 3 St James Street by current Brand Director Geordie Willis. Its font and random type-setting style remain in the final design. Four expressions have been released as part of the collection: North British Single Grain 50 Year Old, 1977 Jamaican Rum Overproof (35-year-old), and two single casks of 1972 The Glenlivet single malt (41-year-old). The Exceptional Casks Collection is available from this month at Berry Bros. & Rudd. Designed by Pentagram.

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Identity for a new delicatessen in an iconic building on the main square in Ludlow. The deli is three stories high but only about twelve feet wide, and flanked by roads on both sides, one of which is Harp Lane itself. The shape of the building is central to the identity, becoming the outline for the logo. It is the house that all the products come from. Designed by Burgess Studio.

 

(Harp Lane Deli specialise in cheese, which loosely explains the choice of colour, and narrowly explains why the coffee card looks the way it does.)

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Herdade do Esporão, located in Alentejo region, occupies more than 1550 ha, with 450 ha of vineyards and 80 ha of olive groves. Last year, they reopened the wine tourism house, that offers the visitors a close look to what they do and how they do it. The place has a great restaurant with a beautiful view over the vineyard and the lake, as long as a wine bar and a store were visitor can learn about their products.

For the Herdade do Esporão wine tourism identity, White Studio wanted the feeling of the region: the quietness and the detail of the landscape, the pleasant silence of its affluentfauna and the rich and unique cultural tradition.

The whole identity is based on the traditional blankets characterized by their geometrical patterns in strong colours. White Studio redesigned these patterns and applied them to the several graphic objects. The identity becomes not just one colour or one pattern but a variety of strong colorful patterns that come together to emphasize the strong relationship between Esporão and Alentejo. One of the main features of this identity is also the use of natural materials as craft paper and local woods and fibers, always looking for ways to connect with the environment and the surrounding land.

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Aspall have been making Cyder in Suffolk for eight generations, and in the face of increased competition in both the Cyder and Vinegar categories, approached NB to help reinvigorate and re-craft the Aspall brand identity. The new identity features across the full Cyder packaging range – both on and off trade – together with the website, point of sale and livery. With a rich history to explore, the early stages of the project focused on identifying brand assets that connect the visual identity with the past. This meant delving into the bottomless Aspall archive, blowing dust off of old documents and records and uncovering old marks, motifs, and photographs.

With a number of the new-to-market cider products habitually ‘inventing’ heritage stories, the focus of this exercise was to identify assets that capture the unique quirks and eccentricities of a three-century-old family business, and of the family members themselves. The overall result is very sensitive to Aspall’s history and heritage. The redesign emphasises the authenticity of the Aspall brand and products with robust underlying principles that create the platform for future cyder variants, the Aspall vinegar range and new products in both categories. Designed by NB Studio.

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With the Blossa heritage it was important to create a design that caputures the Blossa brand and makes it easy for consumers to recongnise the bottle. At the same time we wanted to communicate that Blossa Frisk is a whole new product with a taste that differs a bit from the traditional glögg range.

Scandinavian Design Lab designed a bottle that captivates the light and brightness of summer, communicating the fresh taste of elderflower and citrus – but keeping the cosy feel of Christmas by adding a traditional pattern and using the original Blossa bottle. The result is a new Blossa, in a recongnizable costume, with a feel of Christmas and summer at the same time.

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Hawksdrift are boutique producers of premium, hand crafted wines from Marlborough, New Zealand. The hawk effortlessly glides above Hawksdrift’s vineyards and inspires the grape grower as he tends to the vines in solitude. Whilst briefing us, David Tyney, Winemaker, identified that their wines were being praised by distributors, but they were reluctant to stock them because their original packaging was ineffective. Cornershop‘s goal was to add value by repositioning the brand; to appeal to a sophisticated, young professional consumer, increase distribution and sell at A$36.99 rrp.
After carrying out research,Cornershop discovered that there are many ‘hawk’ and ‘eagle’ brands and labels in NZ, Australia and other parts of the globe. To tell Hawksdrift’s unique story and stand out from the crowd, we developed a contemporary solution inspired by the hawks unique characteristic; its striped markings and feathers. The parallel pattern also subtly references rows of vines from a bird’s-eye view. This pattern is finished in a Gun Metal foil on uncoated, textured label paper. Cigar bands printed in a metallic ink and finished with a tinted spot gloss varnish add to the premium statement. This attention to detail not only reflects the quality of the wine, but is a testament to the grape growers/winemakers craft.
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