Telgo is a telecommunications company based in Anapolis, Brazil, offering broadband internet, dedicated circuit and fiber cable services in other 7 cities of Goias, including Goiania, the district’s capital city. This project was developed going through all the steps and evaluations needed for brand development as a model of corporate image management. (branding). To accomplish the task, BR/BAUEN developed a broad research on the business and their perceptions, service evaluation with customers, diagnosis of Telgo brand (identity, naming), positioning definition (platform) and identity of the company.
Combining passion, ingenuity and winemaking know-how, Léon Courville Vigneron produces an international-calibre wine on Quebec soil, one bottle at a time. The new identity reflects the history of the vineyard and the tradition the product issues from, notably through the creation of a crest that celebrates the Courville family and its passion for wine. Since Mr. Courville was an important collector of corkscrews, the appropriation of this symbol was only natural and was adapted to the labels of the different lines of wine.
The sober, distinguished identity affirms the Quebec wine’s noble pedigree. Designed by lg2 boutique.
Mary Wong is the chain of noodle bars from Rostov-on-Don. It’s the place where noodle is made with asian accuracy and american spirit. Minimalistic black boxes with vivid splashes of colours bring up memories of breathtaking nights in Tokyo and New-York. Stickers serve both as part of the identity and markers of the ingredients inside the box. Designed by Fork.
Bouch Burger Bistro was created with the intent of perfecting the burger. Each burger has been carefully crafted to provide a unique and thoroughly enjoyable flavor. The burger is created from the ground up, which means the bread, sauces and spices are made in-house to guarantee quality.
The concept is inspired by small specialty butcher shops, where products are hand-picked to ensure the finest and freshest selection for their clients. It was important for the brand to represent quality products, with a certain charm and friendliness. The packaging and branding was designed having in mind that it had to be practical for transport (for delivery and pick-up), easy to use, and cost-effective. Measures were taken to optimize material, as well as intelligent use of tints & finishes to reduce costs to a minimal, and maintain presentation to a maximum. Designed by Firmalt.
Being one of the world’s leading technology companies, it is imperative to keep and attract the most talented employees. Knowing where your career path can take you is vital to anyone’s success. Panasonic approached us to design their new career development programme. Working with their structural content that was informative and detailed, Spy created a name that would engage everyones’ aspirations – Boost.
Using Boost as the visual hook we created a marque that contained numerous lines like pathways that could be cropped and scaled in a dynamic way. This was paired with some bespoke icons, fresh colour palette and elegant fonts. The applications included updatable forms, introduction packs, posters, intranet pages and internal signage graphics.
OKQ8 are a Swedish chain of roadside service stations. As well as all the usual necessities like petrol, hotdogs and coffee, OKQ8 also pride themselves on knowing cars. With fully trained staff and an extensive range of car focused products their mantra really is the car comes first.
A design system inspired by the car. High performance fused with user friendly. Like the dashboard in your car. Our thought. All the important information in an easy to discover format. Neutral colours as backgrounds and spot colours to guide. The bigger and brighter the info. The more important to take note of it. A design system that looks cohesive whilst providing versatility and user friendliness across 130 products and ten categories. In addition a uniquely designed pictogram series to aid the system and increase usability. Designed by Identity Works.