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Logo Design

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Corofin is an artisan family wine company. Working with local Marlborough producers with organic and biodynamic principles, they create single vineyard wines that are a transparent expression of the land and the season. Corofin and the Paterson family are inextricably linked through people and place, an idea expressed through their family crest, handed down through the family’s Irish lineage, which has been further developed into a distinctive engraved element. Designed by Inhouse.

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Waffee is a Melbourne based chain specialising in authentic Belgian waffles and coffee. A Friend of Mine created a logo where the Waffee lettering is incorporated into the waffle griddle iron pattern, to produce a concise, simple marque. To provide warmth and approachability, A Friend of Mine also developed a cheeky racoon character in a series of illustrations depicting a bandit racoon eating, stealing or dreaming about waffles. A Friend of Mine consulted with architects Hecker Guthrie for the Swanston Street store and Foolscap Studio for the Emporium store, and designed signage systems for both fitouts. Packaging features crisp white waffle trays with bronze foiled details and bursts of buttery yellow inside, whilst signage details in-store echo the toasty bronze highlights and minimal modern colour palette.

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Hoyne was invited to develop the new brand platform for Parramatta City, NSW’s second largest business hub. The objective was to deliver a brand that reflected the potential and positivity of a city in transition in order to encourage large-scale project investments and to inspire businesses to relocate to this burgeoning centre. The new identity uses Parramatta’s traditional, optimistic yellow as its central colour, whilst the use of the ‘plus’ icon and associated visual language symbolises the notion of Parramatta as a launching pad; an environment with abundant opportunities.

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Cambridge Design Partnership (CDP) creates ‘first of a kind’ product innovation to fuel its clients’ success in consumer, healthcare, energy and industrial markets. Passionate, human and open, CDP has a powerful offer and well-aligned culture. However, as it targeted larger, more global clients, and opened its first US office in Palo Alto, it became clear that the existing ten-year-old brand no longer reflected its ambition or ability. Moving Brands partnered with CDP to distil its internal culture, articulate its unique story, and communicate its offer through a visual identity and touchpoints that would cultivate trust from global players and support growth in new markets.

 

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As a refresh, the project began with some inherent design limitations in the mark and color palette. Focus Lab knew that the progression of the brand had to honor both CreateOne’s youthful leadership as well as it’s traditional backbone. After several explorations, Focus Lab successfully refined the mark and enlivened the color scheme with an accent color that greatly helped in balancing out the website.

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Blank Digital are a New York-based boutique retouching and digital capture company. The quality of their stunning photographic and motion work speaks for itself, ensuring steady work with the best photographers in the business. However, with an offer broadening to include new motion capabilities, and an ambition to cement direct relationships with the world’s most successful luxury, fashion and media businesses, they needed a more proactive strategy. Designed by Moving Brands.

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Local 215 is a Philadelphia-based food truck specializing in artisanal dishes made from slow-cooked head-to-tail hogs as well as other locally-sourced farm-fresh items. R&Co worked with the guys at Local 215 on everything from the original pig illustration to the thematic color & texture selection in an effort to create a cohesive component-based identity system to be used across all of the brand’s materials including their coal mine rescue truck turned mobile kitchen.

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