Logo Design

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Zebra created the visual identity for Singapore-based brand consultants Affinity. Affinity specialise in brand strategy and ethical brand management. They also apply their brand thinking through pro bono work.

The two letter f’s within the logotype face each other to visually represent the affinity between two separate partners, coming together to achieve a greater good collaboratively. Imagery of twins helps further represent the idea of a close affinity between two parties. One twin represents Affinity’s client and the other represents the client’s target audience.

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Big Horror Athens were commissioned to design the visual identity for tdchrom, a company that is specialised in industrial & fireproofing paint for buildings. Big Horror Athens‘ goal was to communicate their services with a modern and minimal approach and to emphasise their professionalism and their expertise in the field, combined with the high quality of their services.

The logo is inspired by two elements, the paint and the buildings. The combination of the typography & the colour palette on the stationery describes the professionalism, the prestige and the quality that we wanted to communicate. Big Horror Athens have also designed the company’s website, which will be online soon!

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In 2014–15, the Hornets return when owner Michael Jordan’s Charlotte Bobcats adopt the moniker synonymous with NBA basketball in Charlotte. I was approached by Nike’s Brand Jordan group to develop a new primary logo for the team. Alongside collaborators Rare Design, Darrin Crescenzi created a range of hornet symbols that strived to balance an approachable team look with the fierce aura of the Jordan aesthetic. The resulting primary logo was then refined and translated into a broad range of secondary marks for the wide variety of team applications.

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Brand identity for a restaurant in Milan.
The concept: coming back to Italy after a long time spent in the USA. A mix of old and new: the ambient is old-fashioned, the menu has some classics of the italian homemade revisited with a bit of american taste. The logo goes back to the ’30 (years of the big immigration to the USA), with an ancient stamp completing the lettering. Designed by The 6th.

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Colt were approached by Hiver founder Hannah Rhodes when, inspired by her love of urban beekeeping, she’d had the idea of creating a premium, brand-led honey beer. Hannah wanted to showcase the story of the urban beekeeper and developed a recipe that ensured the flavour of their honey would shine through, without the drink becoming too sweet.

Colt‘s role was in naming the product as well as developing the brand story and creating the brand identity, which has a bespoke wordmark at its heart. The bottle itself is entirely screen-printed in two colours with a second, extended version of the logo linking the front and reverse content. Supporting elements include plantable business cards that sprout wildflowers and a website that delivers Hiver’s message to the masses.


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