Logo Design

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Feral Brewing Company is Western Australia’s largest independent brewery with a cult following of beer enthusiasts globally. Based in the Swan Valley, the brewery is the current titleholder of the Australian International Beer Awards for Best Large Australian Brewery.

Block completed a brand and packaging overhaul that sees the brewery’s products unified under a solid look and feel, albeit with a uniquely Feral personality. The rebranding is handcrafted and distinctive without detracting from the company’s obsessive focus on its beers, flavours and ingredients. Block went with an intentionally DIY, rough-and-ready aesthetic to match the company’s hands-on approach to brewing.

At a time when all the bigger breweries are attempting to combat the craft brew market and micro-breweries are popping up all over the shop, Feral remains the real deal — something Block wanted to convey with the rebrand. Block felt the design shouldn’t look overworked or pretentious and so created the antithesis of the minimalist or ‘ye olde’ beer brands that are cluttering the market.

The branding process started with the purchase of an old photocopier for $50 so that the packaging and promotional material would be genuinely fresh and DIY. The explosion of beer labels has seen the beer cabinet become one of the most crowded retail spaces imaginable, so the look that Block has crafted owns its shelf space in a very ‘ballsy’ way – which is absolutely on-brand for Feral.

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With Bach Café Service successfully launched, D.E. Coffee & Tea saw the opportunity to spread the passion for a perfect coffee into a retail brand. This packaging needed different cues and navigation tools to suit the supermarket environment. A new brand mark was necessary along with an easy to follow system identifying the various blends and strengths. Coast Design made sure all the changes stayed consistent with the original Bach branding and it successfully launched into key retailers.

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Better Burger has been created because they reckon other fast food burgers are shit. The clients strategy was to create a better burger. 485 Design idea was to be in your face. So together, we created a name that said exactly who they are and what they do. Better Burger. The promise and the delivery.  Taking the Better Burger ethos of making things fresh from scratch we applied it to their look and feel. Nothing to hide. The hand drawn type and illustrations emphasise the journey of the ingredients and reinforce the philosophy of making things better by hand. Better Burger takes fast food chains on at their own game by offering better burgers for the same price. The look was carried into to all of their environmental graphics to create signage that is simple, fresh, and still communicates the brand promise. The result was an easily identifiable brand that promises, and delivers a better burger. The results since inception are astounding. With queues out the door and along the street each day – the demand is a testament to a good idea mixed with a great burger! But don’t take our word for it, we’re biased! Go and check them out for your self.


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