A pop-up café and venue exploring Scotland’s relationship with the North Atlantic slave trade through coffee, sugar, tea, cotton, music, visual art, poetry, debate, workshops, historical walks, film and literature. The ship-like identity references typographic influences, linking the artistic programme and poetry anthology with contributors gathered from across the Commonwealth. All served up with tea and cake. Designed by Graphical House.
Golf’s oldest major has undergone a complete rebrand across all media, with everything about The Open championship rebuilt from the ground up. Designwerk created the new identity, which portrays the championship in a contemporary, progressive, and dynamic manner, helping to build a consistent image around the world. The brand platform includes a new identity, brand guidelines and graphic language, special photography, key visuals, new custom typeface, event graphics, print and marketing collateral, online communications, CGI version of the trophy, plus a special digital brand book App with animations and movies. Working with strategic consultants Teamup, the new identity for The Open championship will roll out in the run up to the next event at St. Andrews in July.
Freshmax, one the largest fresh produce companies in the Pan-Pacific region wanted to create an brand they could use across their berry fruit portfolio. The idea for Munch’n was driven by perfect little fruit mouthfuls that you just can’t stop popping. The range will potentially grow to include Kiwiberries, Blueberries, Strawberries, Cherries, Tomato Berries etc. One of the big challenges with fresh produce is getting the balance right between branding and product visibility.
Fresh produce is an involved/tactile purchase, with consumers taking time to ensure quality & freshness. With the limited amount of retail area on the smaller punnets we knew our design had to be very simple, bold & cute. Fresh produce is definitely an exciting category with so much more investment going into brand’s & products than ever before. Designed by Tried & True.
Since 2013, Logitech has been working behind the scenes on reinventing the company, shaking things up culturally and through its product innovation. Logitech came to DesignStudio to help bring new life to its brand identity. The result is the biggest transformation in the brand’s history.
They had big aspirations; to redefine who they were as a brand and a business, a major transitional shift to put design thinking at the heart of everything. This was an aspiration that we were excited to challenge, create and deliver on. One that resulted in a year long collaboration, resulting in the new Logitech brand, an energised and colourful new brand that is future facing, leading the company into a new era. The new brand needed to be flexible, with an identity that worked across the existing product range, yet also embraced a whole new range of products – from connected home and mobile devices, to products that are still a spark of an idea at Logitech’s development labs.
The lovely and talented Cheryl Chase Mackenna came to us looking to rebrand her interior design firm. DIA‘s goal was to create a clean, confident identity with a feminine touch. The font, Domaine, enabled us to set the logo type in a unique way, which stacks perfectly together referencing the use of space and placement in interior design. It also provides a confident flourish that echoes the firms aesthetic.
Cheryl and her team create inviting spaces through use of fabrics and materials, so DIA utilized premium papers and printing techniques to reflect their creative process. In addition to the identity, DIA provided Chase Mackenna with interior and portrait photography as well as strategic writing.
Let’s just say that Traveling Vineyard came to 36 with an existing brand that didn’t live up to their personality: fun, feisty, and fabulous. We love getting into a brand with attitude. After brand positioning, 36 developed a new logo, site, packaging, and collateral that finally showed off how fierce getting started in direct sales and wine can be.
B&B disruptive identity for global food brand BOL balances unpretentious authenticity with a playful modernity to help make the global feel local.