Logo Design

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Yardstick is an institution of coffee, aspiring to increase the knowledge and spread of specialty coffee in the Philippines. This inspired the logo, which resembles the national flag of Philippines, rotated. Rather than having a corporate colour, Acre devised a ‘corporate’ palette where we have the freedom to mix and match, infusing a sense of playfulness mingled with the seriousness of coffee craft.

The project embodies three parts: a cafe, a coffee roastery and a coffee lab. Acre embraced the use of colours selectively, almost clinically, to recreate a playful workshop, in keeping with the philosophy of invoking fun. Key touch points in the space are accented by a playful use of colours. Finally, the use of diffused lights help to eliminate shadows thereby creating an even canvas to communicate a clean and honest space.


A new paradigm in apps that make life easier. Lack of info, delays, time changes, gate changes, connecting to complete check-in… stressed out secretaries, lost passengers… various, frequent messes that we all know, and have all unfortunately experienced. Pass’n’fly is a new generation app that endeavors to make life easier and save you from all those headaches: it automates check-in and generates your boarding pass from the email account on your Smartphone. You can forget about everything: this app does the work for you. All this is a first base, with more services for travellers coming soon. 

Morillas joined the project to develop the visual identity and entire interface for the application, ensuring a clear, attractive, easy-to-use language for an app designed to save time and headaches.

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CIMA is the world’s largest and leading professional body of management accountants. They help people and businesses to succeed in the public and private sectors. With more than 227,000 members and students in 179 countries, they work at the heart of business in industry, commerce and not for profit organisations. Unsurprisingly they have very strong relationships with employers, and sponsor leading research. And they don’t rest on their laurels, CIMA is constantly updating their qualifications, professional experience requirements and CPD programme. All to ensure that members and students are the first choice for employers who are recruiting financially trained business leaders.

CIMA uphold the highest ethical and professional standards which helps maintain public confidence in management accounting. The work will be used in parts of the CIMA organisation where the added authority of the ‘Achievement’ is required as well as some more innovative applications to emphasise the forward looking approach of the brand. Digitally the previous version was not fit for purpose, the new digitally adept design is created with screen-based applications in mind. The new ‘Achievement’ works alongside the existing CIMA wordmark. Designed by SomeOne.

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Founded in 1863, Daher is today one of the French industry jewels, operating in key innovative sectors such as aeronautics, nuclear energy and defence… Despite its global span and a turnover reaching nearly 1 billion euros, the family-owned company has always remained humble and discreet. In 2014, as part of an ambitious strategic plan, it assigned CBA to help reassert its leadership within the competitive set of tier-1 supplier to high-technology industries.

The brand core personality trait is put at the foreground : its capacity to reconcile paradoxes in a unique way (service & industry, intuition & process, know & how, amongst others) enables it to leapfrog the competition on all its activities segments. After this thorough strategic work, CBA defined Daher’s new brand idea, which was so accurate that it was also chosen as the company’s tagline all around the world : Daher, shaping the industrial intelligence. Designed by CBA.

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The Brand Strategy round set up a solid concepting round, where the design team honed in on “flags” as a solid direction. New nations rally behind their flag, the visual representation of their independence, a unifier of many, and the hard-fought result of revolution. The concept carries well for Assembly, a revolutionary platform that rejects the company and uplifts the creating power of individuals who come together. Exploring signal flags led Focus Lab into the world of naval signals and into morse code. Focus Lab fleshed out a look that combines code with banner-flags. The result was colorful, interesting, and highly unique. The new brand experience captured Assembly’s essence of people and idea sharing. Focus Lab carried that forth across strong, clean UI and UX.

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Visual identity system for London based Fraher Architects. Our concept is based on the visual language of architecture. The logo is based on the plan view of the letter F. The intersecting compartments or rooms create a simple graphic device for containing text, images and texture. A vibrant red accent colour supports the minimal yet functional aesthetic. Applications include: suite of stationery, website, internal documents and presentation materials. Website launching shortly. Designed by Freytag Anderson.

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The Forum for Theological Exploration is a leadership incubator that inspires future pastors and theological educators to make a difference in the world through Christian resources, events, networks, grants and fellowships. Since 1954, FTE has created spaces for gifted students, young adults and partners to explore their passion, purpose and calling. Designed by Matchstic.


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