Logo Design

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The best way to start your day is with a smile. The IHOP dining experience is fun, fresh and upbeat. We wanted to reflect this in IHOP’s new brand design. The primary logo is an evolution of IHOP’s iconic identity. It is no longer limited to residing in a box, which gives it more flexibility. The bold, geometric letterforms have been updated but still retain their friendly charm. They are complimented by a red smile, the international symbol for happiness. At a glance, people everywhere know that IHOP is the place to go for fresh food that’ll make them smile!

Supporting visuals include a set of symbols that reference the International House of Pancakes (and breakfast, of course) and a smile dot pattern. A new corporate identity system, carry-out packaging and several sub-brands were designed as well. The design team developed a 115 page brand standards manual that clearly outlines all things related to IHOP’s new brand. Designed by Studio Tilt.

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“Chatka” is a privately owned kindergarten based on the idea of lack of compulsion, with children being in the centre of education. It makes the effort to meet the children’s need to play while providing them with the opportunity to learn how to handle their own emotions, getting on with others or problem solving. Play makes it possible to develop soft skills, which is why it is so important in child’s development. Designed by Jarek Michalski.

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Some places keep a special atmosphere, The Folio Club is one of these. If you have the chance to step into their 400m2 open space —a former flour mill— in the post industrial neighborhood of Poble Nou, in Barcelona, you will understand why. The Folio Club is a multi-purpose space, an offset-digital print shop and exhibition gallery for independent design projects. The printing company has been there for a few years, but they decided they wanted a change, starting with a new name and a new brand: Folch Studio were glad they thought of us for directing the whole renovation process.


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