“Chatka” is a privately owned kindergarten based on the idea of lack of compulsion, with children being in the centre of education. It makes the effort to meet the children’s need to play while providing them with the opportunity to learn how to handle their own emotions, getting on with others or problem solving. Play makes it possible to develop soft skills, which is why it is so important in child’s development. Designed by Jarek Michalski.
Some places keep a special atmosphere, The Folio Club is one of these. If you have the chance to step into their 400m2 open space —a former flour mill— in the post industrial neighborhood of Poble Nou, in Barcelona, you will understand why. The Folio Club is a multi-purpose space, an offset-digital print shop and exhibition gallery for independent design projects. The printing company has been there for a few years, but they decided they wanted a change, starting with a new name and a new brand: Folch Studio were glad they thought of us for directing the whole renovation process.
Together we set out to build a new Swedish food chain with the aim to redefine the concept of fast food. Panini needed two things: first, a new company name, one that would communicate their range of food influences from all over the world. And a brand platform and visual identity that could express how they passionately believe that ‘fast food’ can be fresh and healthy.
The new strategy and the more developed, confident brand expression has put Panini Internazionale in good health. Today Stockholmers can enjoy a well-prepared, healthy meal at one of their 19 new restaurants. And Sweden’s freshest fast food chain continues to grow, expanding with 3-5 stores on an annual basis. In this culinary case, faster means better – for everyone. Designed by SDL.
POM POM is a modern and stylish lingerie brand created by Reynolds and Reyner agency for a fashion designer from Los Angeles. In each set there are two kinds of panties packed in individual boxes that resemble diagonally-cut cubes in shape. The first one is more comfortable and simple, for everyday use at work or fitness sessions, and the second box offers a more creative and interesting lingerie type for evenings and nights, parties and leisure. The 2-piece set is read not only in the packaging and the brand name, but also in the brand’s slogan “Work hard, play hard”.
The word “POM POM” means “a bob on a hat” in English. This term is also used by Americans to describe objects that cheerleaders hold during sport events, such as basketball or American football matches. Therefore, the name perfectly conveys the idea of lightness and brightness shown by these girls and a dual brand name refers to the idea of combining the two types of lingerie in a single set.
Working with fashion designers is always very interesting, but never easy. On the one hand, they clearly know what they want. On the other hand, they finally determine design quality. Having gained a lot of experience in creating clothes they sharpen their sense of taste to the highest level. And while being part of fashion industry, they really know how to be beautiful and modern and what is even more important — they are aware of what a bright and stylish brand must look like.
Demarest is a unique film and television production company that also invests in technologies that create and deliver premium content across all mediums. They wanted to remove the “films” from their name and redesign their brand identity to better reflect their innovative business model. The name Demarest means “of the swamp” in french, which TRÜF Creative used to evoke a mysterious place where great ideas are born. The mark is composed of bisected circles that echo the letter “D”, creating an innovative wave pattern that’s full of motion and energy reminiscent of light refracting on dark water or ideas coming to life.
Finchtail is a new company dedicated to (simple useful) things. Their first product is a cardboard tablet stand. Cheap to buy and sustainably made — in stark contrast to the sleek glass and metal technology that it’s designed to support. Believe In sought to explore this juxtaposition through the careful interplay of language, design, print and materials.
Every aspect of the brand experience reflects the strategy, and everything is delivered with precision and purpose. The marque is inspired by the tablet stand itself, while also connecting to ideas of travel, adventure and social living. Packaging is deliberately limited to black and white inks, while bright orange stock (inspired by the Finch’s plumage) plays beautifully with the neutrality of the kraft board, leveraging distinctiveness and colour association. Language stays focused on being informative and helpful, while always conveying a sense of humanity.
In addition to the brand and packaging, Believe In also created the marketing materials, including a (simple useful) website and launch video. Finchtail attracted immediate interest from a global travel company, plus a listing in the Design Museum’s shop (with an initial order that sold out in days).
The Nordea Markets brand new looks, acts, and feels like a leading player that is ambitious, humble, and personal. Snask have helped the brand to stand out in the existing parent brand environment as well as the external competition, a brand that always puts customers first and avoids American corporate lingo. Since our relationship started in 2013, Snask have helped to define brand hierarchy, write a brand story and all key messages for different target groups, delivered design for the brand’s graphic identity, as well as produce branded material for print, digital, event and film environments. Snask are Nordea Markets’ agency, and we’re continuously working with them to implement their new brand direction in different mediums.