Anything but a “frozen flake and soggy chips” sort of joint, The Good Fish Co. reinvents the concept of the fish and chip shop by focussing on sustainability and good health.
Drawing on nautical vernacular without resorting to cliché, the identity system uses colour and typography to communicate a fresh, contemporary take on a well-established style. Designed by Swear Words.
February, 2015. Visual identity and communication concept for Adisgladis, a small shop in Stockholm retailing clothing, accessories and gadgets — all products researched for a positive way of living. The assignment includes units such as: logotype, bags, custom typeface, illustrations, packaging, pictograms, signage, stationery, stickers, storefront display & cetera. Designed by Bedow.
Woodland Wine Merchant is a tidy and eclectic wine store in Nashville, Tennessee. They carefully curate wines from artisan producers who practice natural & sustainable methods. The brand identity’s design collides two worlds—nature and the building’s unadorned 1960s modern qualities.
The shop tirelessly hunts and gathers the best value wines in the world, ultimately bringing them back home. Perky Bros design is inspired by this, positioning Tennessee’s red fox as a symbol for the brand. The type is kept stark and utilitarian with subtle quirks referencing gridless mid-century layouts.
Located in Winn Lane Fortitude Valley Ben’s Burgers is inspired by the notion of doing one thing really well. In their pursuit of mastering a specific skill set, and subsequently mastering their product, Ben’s Burgers seek to keep the output simple and the objective clear. The Japanese know this practice as ‘kyūmei suru’. The menu is limited and alterations are discouraged but the burgers are second to none.
Standing By Company where engaged to create the identity, marketing collateral, menu, packaging, environment applications and advise on process and workflow.
Hunt & Co. was approach by Melbourne-based apparel company Elwood to assist in taking the next steps in their brand and visual identity. The project comprised a process of refinement and streamlining the brand into a singular and consistent direction to more accurately represent the label’s most recent apparel collections. The deliverables have included development of a new logotype, typographic specification, brand guidelines and a suite of printed collateral. The identity comprises of a bespoke typographic treatment using Klim Type Foundry’s ‘Pitch’, a refined colour palette and a ‘frame’ brand device.
In addition to the brand and identity, Hunt & Co. have also worked closely with Elwood to develop the concept store The Windsor Annex, which is also the first of its kind.