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The Moth project was one of those rare opportunities to empower the owner and her interior designer by immersing them in the identity design process before a single hammer is swung. The result is a stunning space that provides a seamless communication of brand.

The identity system consists of business cards, postcards, stamps (for bags etc), wrapping paper, swing tags, change-room curtains and signage. Inspiration is drawn from the striking visual representation of a moth derived from the mirrored inkblot images of the Rorschach test. The nature of the Rorschach test is also a comment on the subjective opinion of moths; some see a thing of beauty, others a pest.

The logotype was derived from found lettering, most notably a ‘W’ that was inverted to create an unusual moth-shaped ‘M’. Copper foiling creates a premium feel and echoes the copper window trim on the exterior of the shop. The moth symbol is derived from our’s and the client’s favourite inkblot moth image. Designed by Swear Words.

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Ramblito is a cafe in my town and Cursor Design came up with the name inspired by the famous street Las Ramblas in Barcelona. When Cursor Design was assigned the job Cursor Design tried to do something that would combine both a contemporary and a classic style. Cursor Design applied my skills in a pen illustration . Their inspiration came from Barcelona and the famous Spanish artists.

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First year revenue of £600,000. Almost £1m a year later. Over £2.5m in 2012. And now four restaurants in London. We helped Benito’s Hat, a Mexican restaurant chain in our city, grow in size and profit, and we improved their customers’ experience.

Design Studio met the client to ask questions about their business and brand.

They shared their reason for creating Benito’s Hat: to make fresh, healthy, authentic Mexican food. In those three adjectives, we’d uncovered the foundation of their new brand identity. Logo, colour palette, typeface. We created the brand guidelines to start. Then we shot and put together a new photo library – fresh and authentic. Every photo shows these qualities, through the food and the atmosphere, by day and by night.

Design Studio found an opportunity inside the restaurants, too. By redesigning the interiors with interior specialist Dusst, we could create a bright space with large, bold, colourful menu boards. This would give people wanting a quick takeaway and guests visiting for an evening meal a more enjoyable Benito’s Hat experience.

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Huckle is a Shoreditch based barbers, run by the talented and charming Chris Ward. Proud Creative’s vision for the shop and brand was that it should reflect some of his own friendly, approachable and knowledgable style.

Proud Creative wanted an identity that felt thoroughly modern, whilst still somehow acknowledging the heritage and tradition that is inherent in a skill based trade like barbering.


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