Located in Winn Lane Fortitude Valley Ben’s Burgers is inspired by the notion of doing one thing really well. In their pursuit of mastering a specific skill set, and subsequently mastering their product, Ben’s Burgers seek to keep the output simple and the objective clear. The Japanese know this practice as ‘kyūmei suru’. The menu is limited and alterations are discouraged but the burgers are second to none.
Standing By Company where engaged to create the identity, marketing collateral, menu, packaging, environment applications and advise on process and workflow.
Hunt & Co. was approach by Melbourne-based apparel company Elwood to assist in taking the next steps in their brand and visual identity. The project comprised a process of refinement and streamlining the brand into a singular and consistent direction to more accurately represent the label’s most recent apparel collections. The deliverables have included development of a new logotype, typographic specification, brand guidelines and a suite of printed collateral. The identity comprises of a bespoke typographic treatment using Klim Type Foundry’s ‘Pitch’, a refined colour palette and a ‘frame’ brand device.
In addition to the brand and identity, Hunt & Co. have also worked closely with Elwood to develop the concept store The Windsor Annex, which is also the first of its kind.
This project was developed from the very beginning, even from within the product, a very unique ice cream: a shaved taiwanese style ice cream (but made with italian gelato), and with a texture somewhere between sorbet and ice cream.
There was a certain level of complexity for two reasons: first, this type of ice is unknown in Europe, implying a teaching job to overcome initial logic distrust. On the other hand, from the aesthetic criteria about local food, this ice cream is not very attractive, but rather ugly: an amorphous mass of ice cream with lots of sauces and toppings falling above and the sides. Marion Dönneweg + Merche Alcalá decided to make a virtue of it by creating a creative strategy around this.Marion Dönneweg + Merche Alcalá worked up the product working closely with the client (Joad López and Federico Mendoza), that had at all times a receptive and constructive attitude. Firstly we changed the taiwanese raw material by italian and started a “deconstruction”, separating the ice cream and toppings. As key creative twist,Marion Dönneweg + Merche Alcalá put two sugar eyes on the top of this ice cream mountain, making it a character-monster that looks you in the eyes and immediately gives it life and personality. The effect you get with a some simple eyes is just amazing.
Tomás is a tea house that, through its carefully curated selection, portrays the history, tradition and culture of the place of origin of each of its products. The name Tomás references an important figure in tea’s modern history – Thomas Sullivan – who was a New York-based merchant that carefully wrapped tea leaves in individual fabric sachets, patenting thus the first commercial tea bag.
Through a simple and clean identity, Savvy Studio portray tea itself as an experience – through scent and taste – that translates into wellbeing for body and mind.Savvy Studio‘s design is inspired upon the lifestyle that surrounds the daily ritual of drinking tea for which we developed a complex graphic system that helps identify all of Tomás’ products, categorising and emphasising their origins and key attributes and benefits.
The interior design reinterprets the romantic elements that surround the culture of tea-drinking into a modern setting, using a colour palette that talks about the wide variety of blends the brand has to offer. They communicate a complex ritual, in knowledge and understanding, where each client is invited to create their own environment and their own moment. The main room is an introduction to both products and scents, featuring each individual tea packaged in large tin containers, unified and coded by the graphic language Savvy Studio developed. There is a secondary experiential bar where a variety of scents and fragrances can be examined and enjoyed, bringing the consumer closer to the colours and textures of Tomás’ tea blends, along with more detailed information about each one and their composition.
A new Malaysian street eatery created by celebrated chef and restauranteur, Simon Goh, Chinta Kechil translates to ‘little love’. An intimate bar and restaurant, with seating for just 16 people, it harks back to the sights, tastes and sounds of traditional Malaysian street cafes.
Christopher Doyle & Co. created a simple, Malaysian-inspired visual identity, that centres around a bold ‘CK’ monogram, the letters being rotated and reversed to form a bowl and table. Hand painted signage, stamps, textured paper and old newspapers were used across stationery, packaging and menus to add heritage and an authentic, hand made feel.