Biju’s founder saw an opportunity to create a fresher, healthier bubble tea: brewing every tea fresh, using milk not creamer and ditching the artificial additives. His research led to drinks that are (literally) bursting with flavour and far fresher than those of many competitors. ico Design developed a name and identity that capture this freshness, appealing to a more discerning audience yet also acknowledging that it’s a fun experience.
The result, Biju, is now open in Soho. The store’s interior – designed by Gundry and Ducker – echoes the brand seamlessly, creating a bright, open social space. Social media has seen celebrities and bloggers rave about Biju’s teas, driving up traffic at their first location; hopefully just a taste of things to come.
Anything but a “frozen flake and soggy chips” sort of joint, The Good Fish Co. reinvents the concept of the fish and chip shop by focussing on sustainability and good health.
Drawing on nautical vernacular without resorting to cliché, the identity system uses colour and typography to communicate a fresh, contemporary take on a well-established style. Designed by Swear Words.
February, 2015. Visual identity and communication concept for Adisgladis, a small shop in Stockholm retailing clothing, accessories and gadgets — all products researched for a positive way of living. The assignment includes units such as: logotype, bags, custom typeface, illustrations, packaging, pictograms, signage, stationery, stickers, storefront display & cetera. Designed by Bedow.
Woodland Wine Merchant is a tidy and eclectic wine store in Nashville, Tennessee. They carefully curate wines from artisan producers who practice natural & sustainable methods. The brand identity’s design collides two worlds—nature and the building’s unadorned 1960s modern qualities.
The shop tirelessly hunts and gathers the best value wines in the world, ultimately bringing them back home. Perky Bros design is inspired by this, positioning Tennessee’s red fox as a symbol for the brand. The type is kept stark and utilitarian with subtle quirks referencing gridless mid-century layouts.