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A wink may be a quick, but it can mean a lot. When someone gives you one, it’s for you and no one else. The clean freaks at Wink Laser and Wax Studio believe that hair removal should always be just a wink away – fast, easy, and personal. Leave it to them to make you happy, whoever you are and whatever you’re looking for.

Because Wink wants to change how people look at the hair removal business, we ditched the flowers and the sexy women early in the branding process.

Instead, Wink’s look is defined by subtle shades of grey, blue, yellow, and orange in a clean but whimsical illustration style. The logo is an I with asterisk. Wink, wink!

Designed by Vgrafiks.

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This project was developed from the very  beginning, even from within the product, a very unique ice cream: a shaved taiwanese style ice cream (but made with italian gelato), and with a texture somewhere between sorbet and ice cream.

There was a certain level of complexity for two reasons: first, this type of ice is unknown in Europe, implying a teaching job to overcome initial logic distrust. On the other hand, from the aesthetic criteria about local food, this ice cream is not very attractive, but rather ugly: an amorphous mass of ice cream with lots of sauces and toppings falling above and the sides. Marion Dönneweg + Merche Alcalá decided to make a virtue of it by creating a creative strategy around this.Marion Dönneweg + Merche Alcalá worked up the product working closely with the client (Joad López and Federico Mendoza), that had at all times a receptive and constructive attitude. Firstly we changed the taiwanese raw material by italian and started a “deconstruction”, separating the ice cream and toppings. As key creative twist,Marion Dönneweg + Merche Alcalá put two sugar eyes on the top of this ice cream mountain, making it a character-monster that looks you in the eyes and immediately gives it life and personality. The effect you get with a some simple eyes is just amazing.

 

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Studio Alto was engaged by property managers Knight Frank to re-brand Madame Brussels Lane. This retail precinct derives its name from a notorious Melburnian, multiple brothel owner and local resident, Madame Brussels.

The brief was to create a ‘sense of place’ in the modern laneway that is imbued with the mythology, character and personality of Mme B. While immersing themselves in the history of ‘Marvellous Melbourne’,Studio Alto took inspiration from a press excerpt at the height of Mme B’s infamy in 1889. Conservative moral crusaders claimed that she had been “parading in Collins Street in charge of a beautiful girl under 20 with a white feather in her hat, indicating that her maiden virtue was to be had for a price ‘in her gilded den’.” The solution achieved an elegant mark that adds to the mythology surrounding the namesake of the laneway.

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What happens when a company’s name no longer covers the breadth of their work?
Local non-profit AccountAbility Minnesota came to us to help rebrand their organization after many successful years providing high quality free tax preparation and financial services to individuals and families of limited means.

Their many passionate and savvy volunteers and staff had begun pursuing a broader focus: “improving the overall financial well-being and futures of low- and moderate-income families.” They wanted their branding to clearly reflect their expanded vision while making sense to the many customers and volunteers who prepare taxes.

To find the right balance, Zeus Jones worked to understand everything we could about the nonprofit. Through work sessions, moodboarding workshops and interviews with customers, we landed on a new name and branding that felt right for the organization. In the meantime,Zeus Jones had the pleasure of working with some of the nicest and brightest people in town.

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No. Six Depot is a family owned, small-batch coffee roaster and café nested in the beautiful Berkshires. Located in a historic train station on 6 Depot St, they serve teas, salts and coffee from small farms and roast on location. Their identity juxtaposes a mix of unique rural and modern elements — drawing inspiration from their own backyard railroad and unique approach to keeping it simple and making it true. Designed by Perky Bros.

Photography: Jennifer May

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