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February, 2015. Visual identity and communication concept for Adisgladis, a small shop in Stockholm retailing clothing, accessories and gadgets — all products researched for a positive way of living. The assignment includes units such as: logotype, bags, custom typeface, illustrations, packaging, pictograms, signage, stationery, stickers, storefront display & cetera. Designed by Bedow.

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Multi Adaptor took the P as our starting point, using the angle of the tip to create an ownable graphic device — the PayPoint pointer. We used this across the identity system in a variety of ways: to house messaging, create illustrations or frame content. Multi Adaptor developed tone of voice and messaging to reinforce the brand’s strapline and a flexible design language that could adapt depending on whether the brand was talking to consumers or businesses.

Brand development, tone of voice, messaging, consumer and B2B website, brand video, business stationery and collateral.

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As the confidential advisory behind game changing innovations for top global brands, Redscout was ready to step into the light.

An inherently mysterious agency serving as a behind-the-scenes brand shrink for companies in need of a fresh perspective, Redscout wanted to develop its own public image. Inspired by their diverse team of loyal strategists and designers, Franklyn created a new identity system highlighting the diverse backgrounds and interests of these Scouts. Stylized illustrations of each employee were decorated with iconographic tattoos representing the who, what and where of these talented individuals. The result is a rightfully bad-ass statement that is just as popular with clients as it is with staff.

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Big Lunch Extras is a 3-year initiative run by the Eden Project and supported by the Big Lottery Fund and Halifax plc. The identity connects to ideas of places and conversations, with a cheeky nod to the Eden Project’s famous biomes. Working with illustrator Parko Polo, Believe In developed a flexible toolkit of elements that we could use to communicate many different themes and activities.

In addition to printed and digital communications, the identity also works across promotional merchandise and wayfinding/display materials, helping to ensure that delegates are both inspired and entertained by the experience.

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The Wild Network are a collection of organisations who came together around the Project Wild Thing film, and pooled resources to help kickstart a movement to reconnect kids and nature.

Fieldwork developed a brand identity, custom hand-drawn type, a series of illustrations, and a website to promote the film and get the community started. We applied the visual identity across film, web, and various printed materials.

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Firebelly loves Chicago. The place, the people, the get-it-done attitude. Firebelly were especially excited to collaborate with IDEO on the naming, logo and brand strategy for Chicago’s new bike share program, Divvy. Firebelly focused on the practical and utilitarian aspects of cycling to position bike-share as a smart, active and logical option for getting around the city. Firebelly appealed to the playfulness of riding to ease some of the fear around biking in the city. Firebelly choose to honor Chicago’s great city pride enticing to the down-to-earth and cosmopolitan traits of our city’s citizenry through the color and the symbolic Chicago star. From the truly collaborative team, through the launch of the city-wide transit system, the opportunity to participate in the extensive and embedded program within our community was honor in of itself.

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Brand identity and package design for a small Italian coffee roastery, called Nero Scuro.
The roastery is driven by a simple process: source the best single origins available on the market, roast them at perfection in small batches with a manual machine and pack the coffee straight away to ship it worldwide.
Manuel Bortoletti wanted to communicate the italian quality and the old school process with an handmade logo of an old roaster, shown while he is smelling the aroma and checking the roast level of the coffee during the roasting process. That is an important step for give the coffee perfect results, so I tried to tell this professional behavior through my illustration.
Manuel Bortoletti designed the packages trying to put the most important information on the front label, such as the coffee origin, the roast colour and the grind method; while on the back I put the secondary informations, such as the varietal and the tasting notes, in such a modular grid. Then, Manuel Bortoletti found color keys for the three coffee collections: organic, reserve and rare.
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