Pay TV costs, contracts and content were alienating audiences. SKY New Zealand and TVNZ saw the potential for a new entertainment option—a middle ground between subscription TV and free-to-air.
Interbrand‘s job was to turn a standard black box into a compelling and entertaining brand experience. Interbrand‘s idea: IGLOO. Affordable pay-as-you-go appeal, coupled with a series of playful, family-friendly, brand creatures designed to make using the service easy and fun—from explaining package options to set up and channel surfing. And Interbrand created the brand from start to finish, from positioning to naming, visual and verbal identity and rollout.
Witty, irreverent, and distinct, the new brand unlocked a new audience of Kiwi families.
Senate Properties is a government owned enterprise and acts as the government’s expert on the working environment and working premises. They have a history that spans over 200 years as the manager of the Finnish state’s properties.
The visual solution focuses on visualizing movement. This refers to the continuing development and dynamism of the modern workplace, pushing the state’s working practices forward and the fact that in the current workplace change is the only constant. The solution abandons any references to the history of Senate Properties as the manager of historical properties, instead opting for a pure, energetic and modern visual language that represents a future-looking organisation.
Werklig‘s solution is quite simply based on the shapes drawn by a moving dot. The trajectory of the movement is represented in the form language of all elements: the letters of the logo, the shapes of the typeface and icons, and as a three-dimensional element. The color palette further emphasizes this movement by representing a shift from cold to warm or vice-versa.
Diageo approached The Monkeys with a brief for advertising that encouraged people to use Diageo’s range of spirits when making homemade cocktails. Together we developed a solution that went beyond the realms of advertising and established a new e-commerce platform with cocktail making at its heart. Maud identified that for the average person cocktail making is intimidating and in the majority of cases when people are entertaining at home, they will choose wine or beer as a more safe and convenient option. Maud also discovered that despite the hesitancy towards cocktail making, there were over 1,000,000 cocktail related searches online every month and a complete absence of websites addressing the basic need for education and guidance. We took this opportunity and created the mixionary.com brand.
Linking directly through to Diageo spirits on the Dan Murphy online store, Mixionary was created with the purpose of demystifying the art of cocktail making. We designed iconography that broke down the process of cocktail making into 8 key stages and formed the basis of the brand’s visual identity. The website was built with search at its heart capturing the most commonly searched cocktails and ranking them in priority order.
For families and friends wishing to get together, Leavetown are the destination experts that create the most unique and authentic vacation experiences. Unlike other vacation rental companies or hotels, Leavetown provides deep local insights, intimate customer service, generous terms and high-quality accommodations that are perfect for groups. Designed by TACN Studio.