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Ryan Pitman, a Minneapolis Minnesota based bus driver, had been brewing craft beer on his own for years. A dream came true when he came across the perfect space to create a brewery in the heart of Minneapolis, on Eastlake Ave. Ryan shared with Rice Creative of his intention to produce a wide and ever-evolving range of eclectic brews with unusual ingredients. Rice Creative intention became to supply the brand with an open identity which put an emphasis on uniqueness. Rice Creative soon took note of the rich cultural heritage of the Eastlake Brewery neighbourhood. Ryan let Rice Creative know that he believed his establishment would be frequented by a rotating cast of local characters.
This inspired Rice Creative to create a set of unique characters which would together represent the community as well as the eclectic brews. Along with these characters, Rice Creative developed a range of logos which harken back to the olden days of both Minneapolis and Eastlake Avenue, as well as a set of graphic elements which tip a hat to the city of lakes. Rice Creative cast of working class characters, Minneapolis inspired logos, and unique graphic elements, personify and identify what is at the heart of the brand: Finely crafted beers with great character, and the community who shares them.

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Diageo approached The Mon­keys with a brief for advert­ising that encour­aged people to use Diageo’s range of spir­its when mak­ing homemade cock­tails. Together we developed a solu­tion that went bey­ond the realms of advert­ising and estab­lished a new e-commerce plat­form with cock­tail mak­ing at its heart. Maud iden­ti­fied that for the aver­age per­son cock­tail mak­ing is intim­id­at­ing and in the major­ity of cases when people are enter­tain­ing at home, they will choose wine or beer as a more safe and con­veni­ent option. Maud also dis­covered that des­pite the hes­it­ancy towards cock­tail mak­ing, there were over 1,000,000 cock­tail related searches online every month and a com­plete absence of web­sites address­ing the basic need for edu­ca­tion and guid­ance. We took this oppor­tun­ity and cre­ated the brand.

Link­ing dir­ectly through to Diageo spir­its on the Dan Murphy online store, Mix­ion­ary was cre­ated with the pur­pose of demys­ti­fy­ing the art of cock­tail mak­ing. We designed icon­o­graphy that broke down the pro­cess of cock­tail mak­ing into 8 key stages and formed the basis of the brand’s visual iden­tity. The web­site was built with search at its heart cap­tur­ing the most com­monly searched cock­tails and rank­ing them in pri­or­ity order.

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Parkinson’s 101 is the first in an educational series titled What You and Your Family Should Know About Parkinson’s from the National Parkinson Foundation. The series is designed to make it easy for local chapters and partners to produce ongoing educational events for patients, caregivers, and family members. This kit Parkinson’s 101 gives an overview of Parkinson’s Disease, treatment options, and tips for living with the currently-uncurable disease. Ultravirgo developed a visual system for the entire series based on watercolor imagery and bold hand-painted type. The promotional headline “Know More. Live More.” is a mantra to engage in the spread of knowledge that can greatly improve quality of life for those living with Parkinson’s.

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Blackbelly is a farm-to-table restaurant, bar, butcher and catering concept from award winning Chef Hosea Rosenberg, winner of Bravo’s Top Chef Season Five.

Chef Rosenberg employs his culinary expertise to create unique and memorable restaurant and event experiences for friends and clients alike. Blackbelly’s mission is to provide perfect dining and event experiences through unparalleled service and unforgettable custom menus centered on the most seasonal local ingredients available. Most ingredients are sourced from Blackbelly’s very own farm where they raise their own animals and grow their own produce. Designed by Berger & Föhr.

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Australian premium beverage creators Strangelove, are not content to follow the traditional visual tropes of their industry kin. In their view most energy drinks make you look like you’ve been kissing your cousin under the bleachers at the Parramatta Speedway. They scream premium but relentlessly hum Bon Jovi under their breath. The philosophy is simple: make something that people want to show their friends. The result is witty, eye-catching and truly original. Designed by Marx.


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