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What happens when a company’s name no longer covers the breadth of their work?
Local non-profit AccountAbility Minnesota came to us to help rebrand their organization after many successful years providing high quality free tax preparation and financial services to individuals and families of limited means.

Their many passionate and savvy volunteers and staff had begun pursuing a broader focus: “improving the overall financial well-being and futures of low- and moderate-income families.” They wanted their branding to clearly reflect their expanded vision while making sense to the many customers and volunteers who prepare taxes.

To find the right balance, Zeus Jones worked to understand everything we could about the nonprofit. Through work sessions, moodboarding workshops and interviews with customers, we landed on a new name and branding that felt right for the organization. In the meantime,Zeus Jones had the pleasure of working with some of the nicest and brightest people in town.

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No. Six Depot is a family owned, small-batch coffee roaster and café nested in the beautiful Berkshires. Located in a historic train station on 6 Depot St, they serve teas, salts and coffee from small farms and roast on location. Their identity juxtaposes a mix of unique rural and modern elements — drawing inspiration from their own backyard railroad and unique approach to keeping it simple and making it true. Designed by Perky Bros.

Photography: Jennifer May

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While other newly-formed pharmacy chains did battle on the high street for customers’ trust, Vårdapoteket was able to make the most of its unique position and locations. To add value to the asset and win a return on their investment, the client partners were willing to be brave. They looked to SDL to create something special from their small pharmacy chain: a brand and a destination to remember.

SDL‘s strategy for the business and the brand was to offer customers, many of whom would be patients away from home, a welcoming oasis of calm amid the sterility of a healthcare facility. SDL introduced a broad, vibrant colour palette, softer lighting, clearer information, and bright, graphic wallpaper that celebrated the miracle of the human body – not with cheesy images of happy families but with forms inspired by anatomical and botanical illustrations.

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TwentyTwentyTwo, the gallery/bar space in Manchester, asked Studio DBD to create a unique idea aimed at promoting the World Cup being shown live at the venue. Together with Hey in Barcelona we began to collaborate on a small book for the client. The book titled ‘Gol!’ features illustrations of individual players from all 32 different teams involved in the event as well as unique facts and figures for each player. The books (limited edition) and a series of prints are available to purchase via TwentyTwentyTwo’s online shop and also direct from the venue itself.  Having worked with Hey before on the first BCNMCR event it seemed a perfect collaboration for TwentyTwentyTwo.

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Traveller is a hole-in-the-wall espresso bar in the Melbourne CBD by coffee roasters and cafe operators, Seven Seeds. TCYK worked with Seven Seeds to develop the brand and graphic language of the cafe. With the architecture strongly rooted in vintage caravans – think moulded plywood, vinyl and soft curves – TCYK grounded our response in the golden age of caravanning. TCYK‘s research uncovering a bevy of graphic language; caravan club pins, rally recognition plates and soft ‘60s palettes. TCYK kept the approach simple and subversive – veering away from the repetitious use of the name and instead developing a simple stepping foot as the primary marque, that almost intuitively says Traveller, even on your first encounter.

The sweet simplicity of this marque mirrored the professional ease and restrained offer of the tiny venue. TCYK then built a supporting typographic marque that referenced vintage Airstream branding and used the rich caravan language within the brand; an acrylic diamond open/closed sign being a contemporary take on the rally recognition plates and uniform pins that borrowed on caravan club member pins. The Crossley Street location is a hotspot of hospitality and retail royalty; Gingerboy, Pellegrinis, Lucy Folk et al, all of whom use neon as a language to engage with the street. TCYK joined the conversation and continued on the subversive bent with a stepping foot neon as the sign post to the daytime venue.

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