Firebelly loves Chicago. The place, the people, the get-it-done attitude. Firebelly were especially excited to collaborate with IDEO on the naming, logo and brand strategy for Chicago’s new bike share program, Divvy. Firebelly focused on the practical and utilitarian aspects of cycling to position bike-share as a smart, active and logical option for getting around the city. Firebelly appealed to the playfulness of riding to ease some of the fear around biking in the city. Firebelly choose to honor Chicago’s great city pride enticing to the down-to-earth and cosmopolitan traits of our city’s citizenry through the color and the symbolic Chicago star. From the truly collaborative team, through the launch of the city-wide transit system, the opportunity to participate in the extensive and embedded program within our community was honor in of itself.
Inclusive Play design and develop innovative play spaces for children of all abilities. They approached us with a request for a suite of marketing material that would set them apart from their competitors, many of whom still rely heavily on clichéd stock imagery.
Rather than create a standard sales catalogue, Touch‘s response was to imagine the ideal playground, accessible for all kids and incorporating the Inclusive Play product range. Illustrator Robert Hanson then interpreted our ideas to create a piece that was then applied to a brochure, sales presenter and email newsletter.
A wink may be a quick, but it can mean a lot. When someone gives you one, it’s for you and no one else. The clean freaks at Wink Laser and Wax Studio believe that hair removal should always be just a wink away – fast, easy, and personal. Leave it to them to make you happy, whoever you are and whatever you’re looking for.
Because Wink wants to change how people look at the hair removal business, we ditched the flowers and the sexy women early in the branding process.
Instead, Wink’s look is defined by subtle shades of grey, blue, yellow, and orange in a clean but whimsical illustration style. The logo is an I with asterisk. Wink, wink!
Designed by Vgrafiks.
This project was developed from the very beginning, even from within the product, a very unique ice cream: a shaved taiwanese style ice cream (but made with italian gelato), and with a texture somewhere between sorbet and ice cream.
There was a certain level of complexity for two reasons: first, this type of ice is unknown in Europe, implying a teaching job to overcome initial logic distrust. On the other hand, from the aesthetic criteria about local food, this ice cream is not very attractive, but rather ugly: an amorphous mass of ice cream with lots of sauces and toppings falling above and the sides. Marion Dönneweg + Merche Alcalá decided to make a virtue of it by creating a creative strategy around this.Marion Dönneweg + Merche Alcalá worked up the product working closely with the client (Joad López and Federico Mendoza), that had at all times a receptive and constructive attitude. Firstly we changed the taiwanese raw material by italian and started a “deconstruction”, separating the ice cream and toppings. As key creative twist,Marion Dönneweg + Merche Alcalá put two sugar eyes on the top of this ice cream mountain, making it a character-monster that looks you in the eyes and immediately gives it life and personality. The effect you get with a some simple eyes is just amazing.
Studio Alto was engaged by property managers Knight Frank to re-brand Madame Brussels Lane. This retail precinct derives its name from a notorious Melburnian, multiple brothel owner and local resident, Madame Brussels.
The brief was to create a ‘sense of place’ in the modern laneway that is imbued with the mythology, character and personality of Mme B. While immersing themselves in the history of ‘Marvellous Melbourne’,Studio Alto took inspiration from a press excerpt at the height of Mme B’s infamy in 1889. Conservative moral crusaders claimed that she had been “parading in Collins Street in charge of a beautiful girl under 20 with a white feather in her hat, indicating that her maiden virtue was to be had for a price ‘in her gilded den’.” The solution achieved an elegant mark that adds to the mythology surrounding the namesake of the laneway.
An A to Z journal of street food from around the world. Containing 128 blank pages and 26 colourful illustrations by Sophia Augusta. Designed Shaz Madani.