Through this piece of digital content, Stereo helped the GSMA explain how mobile networks actually work. The film became so popular that it was translated for French and Spanish speaking countries around the world.
Everyone says they are ‘green’ — so Clear’s challenge was to prove Nishi’s credentials. With out being preachy Clear set out to create a brand language that was approachable, friendly, humourous and direct. From the use of the colour yellow taken from the colour of recycling bins (beyond green it is yellow), to the immediatacy of the use of ‘Le Corbusier’ a stencil based font, Nishi has an immediate and directly applied feel. The visual language is bold and purposeful. The design intent was informed by our brand strategy process — and was developed to reflect the central brand thought of ‘living in a way that matters’. The applications include the brand mark, ‘Dereks Little Helper’ the sales brochure, the sales tool, art direction of the renders and most recent ad campaign. Other applications included eDMs, tender documents, hoarding, banner ads — oh yes the sales suite.
Universal symbol of equality (=) was a self-evident choice for Human Rights Centre’s symbol. As the symbol alone is very indistinguishable (due to its universality) a more personal text logo was designed and attached to symbol, creating a fixed, unchangeable combination. A small visual pun has been hidden in between the text logo and symbol: negative space creates a Finnish flag cross, giving the logo some extra depth and meaning.
The Human Rights Centre is administratively connected to the Office of the Parliamentary Ombudsman so Human Right Centre’s identity had to share some attributes with the Parliamentary Ombudsman’s identity. The solution was to use same colours and typography — but as reversed, with different emphasis and hierarchy. For example, Parliamentary Ombudsman uses orange as a secondary colour and Human Rights Centre uses it as primary colour. Same logic applies to typographic choices.
In order to maintain a discreet and diplomatic approach traditional way of using photos was discarded. Instead, illustrations were used. Ilja Karsikas from Napa Illustrations created a series of flexible illustrations, based on visual guidelines provided. Designed by Werklig.
Since 2008 Financial Times has annually rated AFF (The Administrative Research Institute at the Norwegian School of Economics) among the top providers of open-enrollment executive training in the world.
Commando Group were challenged to design a website that was serious but playful, fast, legible and intuitive. The process started by simplifying the menu, organizing the content on far less pages than before, boiling it down to the most relevant information. Commando Group used larger type for better legibility, and broke the blocks of text into bite-size sections. In addition to this, boxes of numbers and relevant facts were introduced to add some colour and quick information between the rows of more in-depth text.
Commando Group also used illustrations to distinguish AFFs services from each other, a bold move for an established organization in this segment, a move Commando Group are very grateful to have been part of. The new website includes features such as an events calendar, online application forms, autosuggest search function and of course a responsive design. Code by Mesén.
Karin is a Swedish-born illustrator who creates products and prints from her drawings and hand-drawn typography. Her designs are influenced by her Swedish heritage, paired with a love of sayings, expressions and memories. Her work is personal to her but resonates for many people. For her identity, A Practice for Everyday Life suggested that she keep this personal approach and literally have a hand in the design, so A Practice for Everyday Life asked her to write her own name, many many times, like a doodle, and developed this into a set of materials which connect all her products, packaging and website together with one voice.
Visual identity for Warburtons. Designed by Design by Dave.
Squiryl is a social loyalty platform that allows you to earn loyalty points when you shop or dine. You can then use these points to redeem vouchers and freebies or even trade them with your friends! Squiryl offers free tools for businesses to connect to their customers. Designed by DHNN.
Spain’s tourism industry is over-saturated with travel agencies and their promotions. A total lack of differentiation makes it hard for customers to find an offer that suits them. Everyone sells the same products, tells the same story – all with the same approach and (lack of engaging) attitude. Most have been in the business for a long time – and it shows. They still operate in the same way they did before internet bookings turned the industry upside down. They have clumsy web pages, slow processes, incredible inefficiencies and a frustrating lack of customer service – a truly anachronistic industry. Designed by Saffron.
A new Advertising agency with a focus on honesty and visually led thinking. Big Eyes. Branded by SomeOne.
SomeOne worked with the start-up to help create a new platform to support the new business venture. SomeOne won the project based on reputation and have been working with the group for the past 3 months on developing a new visual brand identity.
The visuals feature adaptive, flexible and data-powered eyes. Created in conjunction with the generative digital artists Field — the eyes change depending on their context and application. Ever-changing the digital iris design emulates the muscular construction of biological eyes, creating unique designs for each application.