Diageo approached The Monkeys with a brief for advertising that encouraged people to use Diageo’s range of spirits when making homemade cocktails. Together we developed a solution that went beyond the realms of advertising and established a new e-commerce platform with cocktail making at its heart. Maud identified that for the average person cocktail making is intimidating and in the majority of cases when people are entertaining at home, they will choose wine or beer as a more safe and convenient option. Maud also discovered that despite the hesitancy towards cocktail making, there were over 1,000,000 cocktail related searches online every month and a complete absence of websites addressing the basic need for education and guidance. We took this opportunity and created the mixionary.com brand.
Linking directly through to Diageo spirits on the Dan Murphy online store, Mixionary was created with the purpose of demystifying the art of cocktail making. We designed iconography that broke down the process of cocktail making into 8 key stages and formed the basis of the brand’s visual identity. The website was built with search at its heart capturing the most commonly searched cocktails and ranking them in priority order.
Parkinson’s 101 is the first in an educational series titled What You and Your Family Should Know About Parkinson’s from the National Parkinson Foundation. The series is designed to make it easy for local chapters and partners to produce ongoing educational events for patients, caregivers, and family members. This kit Parkinson’s 101 gives an overview of Parkinson’s Disease, treatment options, and tips for living with the currently-uncurable disease. Ultravirgo developed a visual system for the entire series based on watercolor imagery and bold hand-painted type. The promotional headline “Know More. Live More.” is a mantra to engage in the spread of knowledge that can greatly improve quality of life for those living with Parkinson’s.
For families and friends wishing to get together, Leavetown are the destination experts that create the most unique and authentic vacation experiences. Unlike other vacation rental companies or hotels, Leavetown provides deep local insights, intimate customer service, generous terms and high-quality accommodations that are perfect for groups. Designed by TACN Studio.
Blackbelly is a farm-to-table restaurant, bar, butcher and catering concept from award winning Chef Hosea Rosenberg, winner of Bravo’s Top Chef Season Five.
Chef Rosenberg employs his culinary expertise to create unique and memorable restaurant and event experiences for friends and clients alike. Blackbelly’s mission is to provide perfect dining and event experiences through unparalleled service and unforgettable custom menus centered on the most seasonal local ingredients available. Most ingredients are sourced from Blackbelly’s very own farm where they raise their own animals and grow their own produce. Designed by Berger & Föhr.
Branding, icons, collateral and website for Cindy Gallop’s MakeLoveNotPorn.tv. You can hear Cindy Gallop explain her vision on her 2009 Ted talk. You can also read various articles and hear interviews with Cindy everywhere from The New York Times to Dan Savage ofSavage Love. Designed by The Studio of Dan Blackman.
Australian premium beverage creators Strangelove, are not content to follow the traditional visual tropes of their industry kin. In their view most energy drinks make you look like you’ve been kissing your cousin under the bleachers at the Parramatta Speedway. They scream premium but relentlessly hum Bon Jovi under their breath. The philosophy is simple: make something that people want to show their friends. The result is witty, eye-catching and truly original. Designed by Marx.