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Identity

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You’re The Expert is a live show and podcast which combines comedy with academic research. In their own words, it takes research “out of the ivory tower and into your iPhone”. Each show features an expert in an obscure field along with a panel of comedians who must guess what the expert does all day knowing nothing but the name of their job (ichthyologist or herpetologist, for example).

Aerogram Studio had a great time working on You’re The Expert, partially because we got to listen to the hilarious podcast as research, but also because the project presented a unique challenge for us as designers. The logo had to function for both a public show and a podcast, and represent both comedy and serious research. Ultimately, the logo Aerogram Studio developed plays up this idea of duality, with an expert and a comedian shown in dialogue with one another.

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With such high ambitions it was necessary to speed up the project without sacrificing quality and control. The assignment demonstrated the value of Grow’s holistic approach to brand development, encompassing everything from strategy and design to culture and communication. Several parallel processes, including extensive insight work with workshops and interviews involving employees and customers, contributed to the development of the new brand.

A foundation stone for the new brand was the choice of name. Business Sweden is a powerful name, suitable for a global market. It not only sounds good, it also looks good as a word image, which was an asset in the design process. More importantly, it highlights the core objective of working for the greater good of Sweden through facilitating exports and investments.

The next step was the definition of corporate values, mission and vision in a brand platform, summarised by the directional idea: “Growing Sweden”. By creating a new logo and dynamic visual identity Grow provided a clear profile and solid foundation for all future applications. One of the most important of these in today’s digital age was the Business Sweden website, and again, Grow played a key role in its design, messaging and content development. Designed by Grow.

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Herdade do Esporão, located in Alentejo region, occupies more than 1550 ha, with 450 ha of vineyards and 80 ha of olive groves. Last year, they reopened the wine tourism house, that offers the visitors a close look to what they do and how they do it. The place has a great restaurant with a beautiful view over the vineyard and the lake, as long as a wine bar and a store were visitor can learn about their products.

For the Herdade do Esporão wine tourism identity, White Studio wanted the feeling of the region: the quietness and the detail of the landscape, the pleasant silence of its affluentfauna and the rich and unique cultural tradition.

The whole identity is based on the traditional blankets characterized by their geometrical patterns in strong colours. White Studio redesigned these patterns and applied them to the several graphic objects. The identity becomes not just one colour or one pattern but a variety of strong colorful patterns that come together to emphasize the strong relationship between Esporão and Alentejo. One of the main features of this identity is also the use of natural materials as craft paper and local woods and fibers, always looking for ways to connect with the environment and the surrounding land.

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Aspall have been making Cyder in Suffolk for eight generations, and in the face of increased competition in both the Cyder and Vinegar categories, approached NB to help reinvigorate and re-craft the Aspall brand identity. The new identity features across the full Cyder packaging range – both on and off trade – together with the website, point of sale and livery. With a rich history to explore, the early stages of the project focused on identifying brand assets that connect the visual identity with the past. This meant delving into the bottomless Aspall archive, blowing dust off of old documents and records and uncovering old marks, motifs, and photographs.

With a number of the new-to-market cider products habitually ‘inventing’ heritage stories, the focus of this exercise was to identify assets that capture the unique quirks and eccentricities of a three-century-old family business, and of the family members themselves. The overall result is very sensitive to Aspall’s history and heritage. The redesign emphasises the authenticity of the Aspall brand and products with robust underlying principles that create the platform for future cyder variants, the Aspall vinegar range and new products in both categories. Designed by NB Studio.

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With the Blossa heritage it was important to create a design that caputures the Blossa brand and makes it easy for consumers to recongnise the bottle. At the same time we wanted to communicate that Blossa Frisk is a whole new product with a taste that differs a bit from the traditional glögg range.

Scandinavian Design Lab designed a bottle that captivates the light and brightness of summer, communicating the fresh taste of elderflower and citrus – but keeping the cosy feel of Christmas by adding a traditional pattern and using the original Blossa bottle. The result is a new Blossa, in a recongnizable costume, with a feel of Christmas and summer at the same time.

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Hawksdrift are boutique producers of premium, hand crafted wines from Marlborough, New Zealand. The hawk effortlessly glides above Hawksdrift’s vineyards and inspires the grape grower as he tends to the vines in solitude. Whilst briefing us, David Tyney, Winemaker, identified that their wines were being praised by distributors, but they were reluctant to stock them because their original packaging was ineffective. Cornershop‘s goal was to add value by repositioning the brand; to appeal to a sophisticated, young professional consumer, increase distribution and sell at A$36.99 rrp.
After carrying out research,Cornershop discovered that there are many ‘hawk’ and ‘eagle’ brands and labels in NZ, Australia and other parts of the globe. To tell Hawksdrift’s unique story and stand out from the crowd, we developed a contemporary solution inspired by the hawks unique characteristic; its striped markings and feathers. The parallel pattern also subtly references rows of vines from a bird’s-eye view. This pattern is finished in a Gun Metal foil on uncoated, textured label paper. Cigar bands printed in a metallic ink and finished with a tinted spot gloss varnish add to the premium statement. This attention to detail not only reflects the quality of the wine, but is a testament to the grape growers/winemakers craft.
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