Archive

Identity

11213161

Aesthetic Invention is the personal portfolio of entrepreneur/inventor Glen Liberman, founder of Kinekt Design. A video of Kinekt Design’s iconic gear ring has generated over 10 million (and counting) YouTube views – a genuine small business viral sensation.

After his smash success with the Kinekt gear ring, entrepreneur/inventor Glen approached Shellshock to design a portfolio site to showcase the full breadth of his work. This body of work was called Aesthetic Invention.

Over the course of a year, Shellshock worked closely with Glen to conceive a visual identity that expressed his skillset and personality. Shellshock designed an identity that played on the concepts of construction and creation within the name, Aesthetic Invention.

In phase one of the website design, Shellshock focused on highlighting the individual behind the inventions. In phase two, Shellshock enhanced this approach by making the inventions themselves the core focus of the site.

c66115e25e1e8a059f824d3ec6a67aef 21c995254fc7661983dad832aab4c273 2c9d42784364ae34017f3cb4f01043aa 087f9d8935d05a71b01e9af07f3bb92f

Biju’s founder saw an opportunity to create a fresher, healthier bubble tea: brewing every tea fresh, using milk not creamer and ditching the artificial additives. His research led to drinks that are (literally) bursting with flavour and far fresher than those of many competitors. ico Design developed a name and identity that capture this freshness, appealing to a more discerning audience yet also acknowledging that it’s a fun experience.

The result, Biju, is now open in Soho. The store’s interior – designed by Gundry and Ducker – echoes the brand seamlessly, creating a bright, open social space. Social media has seen celebrities and bloggers rave about Biju’s teas, driving up traffic at their first location; hopefully just a taste of things to come.

bike-exchange-jersey be-face bike-exchange-road-1

BikeExchange was ready for a rebrand, it was looking for a strong identity that would take advantage of the digital space (in terms of legibility) and would appeal to all riders. Brands to life created a brand mark that was designed with all relevant riding disciplines in mind. The straight line on the left stem of ‘b’ represents ‘Road’ for road bikes, the bent arrow for ‘Track’ for BMX on the right side of the ‘b’ suggests ‘Downhill’ for Mountain Bikes. You could say this is ‘Everything Bike’ in one mark.

Business-Cards-01hf-sign-01 Property-Ad-01 hf-interior-02

Henshaw Fox approached Parent with the objective of entering the higher end of their local property market. A successful start-up real estate agency with a core market between £250k – £350k, their goal for year 2 and beyond was to attract property listings in the £500k+ market.

Parent built on the existing Henshaw Fox identity to create a more upmarket, aspirational brand that was slick enough to compete with national brands working in that space, but friendly enough to fit the company’s ethos and style.

Parent was instructed to design the interior of Henshaw Fox’s landmark offices in central Romsey to further develop the identity and attract the desired target market.

Follow

Get every new post delivered to your Inbox.

Join 502 other followers