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OKQ8 are a Swedish chain of roadside service stations. As well as all the usual necessities like petrol, hotdogs and coffee, OKQ8 also pride themselves on knowing cars. With fully trained staff and an extensive range of car focused products their mantra really is the car comes first.

A design system inspired by the car. High performance fused with user friendly. Like the dashboard in your car. Our thought. All the important information in an easy to discover format. Neutral colours as backgrounds and spot colours to guide. The bigger and brighter the info. The more important to take note of it. A design system that looks cohesive whilst providing versatility and user friendliness across 130 products and ten categories. In addition a uniquely designed pictogram series to aid the system and increase usability.  Designed by Identity Works.

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DeviantArt, the world’s largest online social network for art, approached Moving Brands to undertake a massive rebranding, as well as the design of a revolutionary new app.

An internet institution, DeviantArt had grown from a niche platform for sharing original Winamp skins to a digital art juggernaut with 32 million registered members, making it one of the largest social media sites in the world. Moving Brands was engaged to support the drive for new partnerships and aggressive goals for growth, working with senior leaders on branding, experience design and communications.

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Dishoom take inspiration from Bombay’s beautiful old Irani cafés. We’ve been working with them over the last two years to evolve their visual identity and help with anything print based.  &Smith most recent project is working with them to launch a new restaurant in King’s Cross – the Dishoom KX Godown. &Smith worked on their new logo, all their menus, exterior signage, cocktail packaging and a number of other printed pieces.
Each Dishoom has its own back story, and this one is inspired by its location – an old railway transit shed. Dishoom imagined a young Irani in 1928, who sees the opportunity to start selling chai to railway workers, and slowly builds a ramshackle Irani restaurant. Dishoom King’s Cross is this restaurant decades later, now established, even something of an institution, and still serving the local people, railwaymen and office workers of the local area.  The name itself – ‘Godown’ – is an old Indian word for warehouse.
Inspiration for the look and feel came from old Indian train paraphernalia mixed in with the vintage Bombay style that runs right through all their restaurants. &Smith worked with Kalapi Gajjar-Bordawekar, an expert in Indian typefaces, to make sure our style felt authentic.

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Notting Hill Housing Association is an innovative housing association and one of the largest property developers in London. They house people in need, help residents become homeowners and reinvest the money generated to build more new homes. For over five years February have created brand positioning and identities for NHH across a wide array of their popular developments. 


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Nationella kvalitetsregister (NKR) translated into National Quality Systems of Quality Tools gives us in Sweden unique opportunities to improve quality of the healthcare industry. This unique system has mainly been developed with relatively small financial resources and with small elements of central control.

The client is the Swedish Association of Local Authorities and Regions. Söderhavet has developed the channel independent brand identity as well as templates for printed materials and website.


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