No. Six Depot is a family owned, small-batch coffee roaster and café nested in the beautiful Berkshires. Located in a historic train station on 6 Depot St, they serve teas, salts and coffee from small farms and roast on location. Their identity juxtaposes a mix of unique rural and modern elements — drawing inspiration from their own backyard railroad and unique approach to keeping it simple and making it true. Designed by Perky Bros.
Photography: Jennifer May
Rebellion Brewing engaged Studio Round to redevelop the identity and packaging of its leading gluten free beer product, O’Brien.
The desire was to reposition the beer away from being positioned solely on its gluten-free functional benefit (“forced choice”) and to become a first choice (“my beer”) for both celiac-sufferors and also the general craft beer market. To support this new positioning the intention was to dial up the craft beer story in order to move away from the dull, mainstream beers, and create a new, more aspirational brand image for the product.
The design response needed to feel more crafted and aspirational, but it was also important not to position it too far into the boutique beer market as it could alienate their existing customer base. Designed by Round.
The Cut won a tender to design a new corporate identity for this central government agency. The brief was challenging, requiring a concept that worked on three levels and for three market segments. The deadline was no walk in the park either.
The Cut‘s solution was the ‘LInks’ concept. Inspired by the client brief and language that the client team used to describe the department – a group of people able to work individually, in small groups and large teams to achieve common goals and deliver projects that benefit all of Western Australia.
Loved by the client team, the concept shown here was applied to internal and external communications including reports, posters, recruitment advertising and the department’s website. A comprehensive 60 page Style Guide was also created to make it easy for Treasury’s internal team to apply the concept to their brand.