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Identity

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The Cut won a tender to design a new corporate identity for this central government agency. The brief was challenging, requiring a concept that worked on three levels and for three market segments. The deadline was no walk in the park either.

The Cut‘s solution was the ‘LInks’ concept. Inspired by the client brief and language that the client team used to describe the department – a group of people able to work individually, in small groups and large teams to achieve common goals and deliver projects that benefit all of Western Australia.

Loved by the client team, the concept shown here was applied to internal and external communications including reports, posters, recruitment advertising and the department’s website. A comprehensive 60 page Style Guide was also created to make it easy for Treasury’s internal team to apply the concept to their brand.

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With this project, DesignStudio set out to create a top-to-bottom transformation of the Airbnb brand to reflect the growing global audience. Part of their goal was to design a marque anyone could draw – something that transcended language and formed the foundation of the new brand. The marque, named Bélo, encompasses values of belonging and is imbued with four meanings of People, Places, Love and Airbnb. This is transcended into a community symbol that can be expressed differently by each community member and in every listing – it is not bound by language, culture or location. The end result is a symbol we hope people feel compelled to share, one that accepts we are all different, one to wear with pride. DesignStudio‘s long term aim is to create a universal symbol for Airbnb.

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Harvard is a prestigious school without consistency throughout their visual identity. An institute with 12 separate schools. Every school does their “own” thing, using various elements in different kinds of ways – a part from each other. The new identity is based on the traditional logo’s and authentic feeling. Veritas. Veritas means truth – it’s deeply rooted in the Harvard soul. It’s engraved on the gates, their statues and even their waffles. It’s something that has to be maintained. With the new and fresh identity every school maintains their own crest in an abstract way – but will continue using the Harvard style of communicating. Designed by Subform.

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In this project Sara Emilie Spon created an app for taking control of all the smart devices in a modern home. By knowing the users daily routine and exact location, both in and outside the home, Tacle helps the user to find the exact device the user wants to interact with. The app also monitors the energy use of each of the smart devices, making it easy to spot devices with an extensive energy consumption level.

In collaboration with:
Rasmus Anker
Photos by: Lise Balsby
Maja Bastian & Moa Liukkonen

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Gallery is a three-level restaurant, bar and function space situated in the central business district of Adelaide. Band‘s challenge was to develop an overall identity for the Gallery, as well as an identity for the rooftop bar so it was separated from the high end function areas. Identities were developed which referenced the minimalist, industrial interior and took inspiration from common art gallery elements such as frames, way-finding systems and sold stickers. Seeing an opportunity to create a street presence, neon signage for each level was developed to brand and clearly define each area.

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