Ben Weeks is an illustrator whose work includes editorial, advertising and environmental illustration. Drawing from Ben’s personable nature and whimsical work, the brand reflects these sensibilities through playful typography and a broad colour palette. Designed by Tung.
European Sign Language Centre (ESC) is a non-profit organization promoting access to and use of sign language. One way they are doing this is by documenting all the different sign languages in the world and making them accessible through a digital service, called spreadthesign.com. Essentially, a global online dictionary for the hearing impaired. Kurppa Hosk supported the initiative by creating a distinctive visual identity for Spread the sign, including a specially designed typography with icons for every letter in the sign-language alphabet.
The number of hearing-impaired people in the world is estimated at 70 million. However, there is no universal sign language – people from different parts of the world cannot automatically understand each other. In all, there are hundreds of different sign languages. To facilitate communication between these communities – and between the hearing impaired and their close ones – European Sign Language Centre (ESC) is now documenting all the different sign languages in an online database calledspreadthesign.com. So far, ESC has documented 200.000+ words in 25 countries. Kurppa Hosk was asked to create a brand platform and a visual identity for the Spread the sign initiative.
Firebelly loves Chicago. The place, the people, the get-it-done attitude. Firebelly were especially excited to collaborate with IDEO on the naming, logo and brand strategy for Chicago’s new bike share program, Divvy. Firebelly focused on the practical and utilitarian aspects of cycling to position bike-share as a smart, active and logical option for getting around the city. Firebelly appealed to the playfulness of riding to ease some of the fear around biking in the city. Firebelly choose to honor Chicago’s great city pride enticing to the down-to-earth and cosmopolitan traits of our city’s citizenry through the color and the symbolic Chicago star. From the truly collaborative team, through the launch of the city-wide transit system, the opportunity to participate in the extensive and embedded program within our community was honor in of itself.
To help the community concept further & Smith came up with the idea of a newsletter to keep the locals up to date with the ‘foody’ happenings in the area, a swap-shop idea where people can come along and swap home-made jam for some tomatoes from the garden, and other things like giving a recipe away with your bill.
Branding, Application and Digital services for freelance print and digital designer Greg Ball, focused on producing effective, innovative but simple solutions to problems, the identity needed to reflect this. There are two main elements to the project, firstly the identity and application of this identity onto suitable and relevant stationery and secondly, the design and build of a fully responsive portfolio site that also conveyed some of the designers personality. Designed by Greg Ball.
Strong. Contemporary. Cohesive. Clear. A new logotype and identity that functions well through all touchpoints and that encapsulates the essence of the MTG brand. Smart. Brave. Fun. Engaging. Designed by BVD.
Pablo & Rusty’s is an award-winning small-batch coffee roaster based in Sydney, Australia. They strive to find amazing coffee; determine the best way to roast it; take it to one of their four stores and deliver an exceptional experience to their customers. Pablo & Rusty’s have a strong company culture, are passionate about sustainability, and are in constant pursuit of perfection.
Pablo & Rusty’s approached Manual to rebrand the company and better reflect the values they’d developed over the past decade. An immersion into the brand began with a brief research trip to Sydney to learn more about local coffee culture and experience Pablo & Rusty’s retail locations.
Manual then created a complete brand identity, and applied it to key retail and packaging elements. Manual began by taking inspiration from the core of their business—the humble coffee sacks and stencil typography often found printed on them—and reinterpreted this as modern, sophisticated custom-drawn logotype. In our research we discovered that many of their customers and staff referred to them as ‘P&R’ for short, so we recommended building on that brand recognition and created a monogram that would work at small sizes. This duality in naming and branding provided the backbone for all print, packaging, and retail design elements.
The simple use of typography and restrained color palette provided the appropriate level of design sophistication, and allowed the cafe experience–and coffee–to remain the focus.