You’re The Expert is a live show and podcast which combines comedy with academic research. In their own words, it takes research “out of the ivory tower and into your iPhone”. Each show features an expert in an obscure field along with a panel of comedians who must guess what the expert does all day knowing nothing but the name of their job (ichthyologist or herpetologist, for example).
Aerogram Studio had a great time working on You’re The Expert, partially because we got to listen to the hilarious podcast as research, but also because the project presented a unique challenge for us as designers. The logo had to function for both a public show and a podcast, and represent both comedy and serious research. Ultimately, the logo Aerogram Studio developed plays up this idea of duality, with an expert and a comedian shown in dialogue with one another.
With such high ambitions it was necessary to speed up the project without sacrificing quality and control. The assignment demonstrated the value of Grow’s holistic approach to brand development, encompassing everything from strategy and design to culture and communication. Several parallel processes, including extensive insight work with workshops and interviews involving employees and customers, contributed to the development of the new brand.
A foundation stone for the new brand was the choice of name. Business Sweden is a powerful name, suitable for a global market. It not only sounds good, it also looks good as a word image, which was an asset in the design process. More importantly, it highlights the core objective of working for the greater good of Sweden through facilitating exports and investments.
The next step was the definition of corporate values, mission and vision in a brand platform, summarised by the directional idea: “Growing Sweden”. By creating a new logo and dynamic visual identity Grow provided a clear profile and solid foundation for all future applications. One of the most important of these in today’s digital age was the Business Sweden website, and again, Grow played a key role in its design, messaging and content development. Designed by Grow.
Herdade do Esporão, located in Alentejo region, occupies more than 1550 ha, with 450 ha of vineyards and 80 ha of olive groves. Last year, they reopened the wine tourism house, that offers the visitors a close look to what they do and how they do it. The place has a great restaurant with a beautiful view over the vineyard and the lake, as long as a wine bar and a store were visitor can learn about their products.
For the Herdade do Esporão wine tourism identity, White Studio wanted the feeling of the region: the quietness and the detail of the landscape, the pleasant silence of its affluentfauna and the rich and unique cultural tradition.
The whole identity is based on the traditional blankets characterized by their geometrical patterns in strong colours. White Studio redesigned these patterns and applied them to the several graphic objects. The identity becomes not just one colour or one pattern but a variety of strong colorful patterns that come together to emphasize the strong relationship between Esporão and Alentejo. One of the main features of this identity is also the use of natural materials as craft paper and local woods and fibers, always looking for ways to connect with the environment and the surrounding land.
With the Blossa heritage it was important to create a design that caputures the Blossa brand and makes it easy for consumers to recongnise the bottle. At the same time we wanted to communicate that Blossa Frisk is a whole new product with a taste that differs a bit from the traditional glögg range.
Scandinavian Design Lab designed a bottle that captivates the light and brightness of summer, communicating the fresh taste of elderflower and citrus – but keeping the cosy feel of Christmas by adding a traditional pattern and using the original Blossa bottle. The result is a new Blossa, in a recongnizable costume, with a feel of Christmas and summer at the same time.