The Forum for Theological Exploration is a leadership incubator that inspires future pastors and theological educators to make a difference in the world through Christian resources, events, networks, grants and fellowships. Since 1954, FTE has created spaces for gifted students, young adults and partners to explore their passion, purpose and calling. Designed by Matchstic.
The Prospect Park Alliance partners with the City of New York to ensure ongoing care and long-term preservation of Brooklyn’s largest park. Since 1987, they have worked to help fund the Park’s operating budget. Today, they employ three-quarters of the Park staff and help preserve the natural environment, restore historic design and provide public programs and amenities for the park. No small task at 585 acres in size with more than 10 million visits each year.
OCD worked with the Prospect Park Alliance to improve the park’s digital experience, as well as build community and clarify the brand. In November, we launched a new online platform including an interactive map and dynamic calendar. We also refreshed the logo and built a comprehensive identity system to support ongoing communications. The overarching strategy was simple: make a great park greater.
Joe and MariElena Raya, proprietors of Charleston’s Gin Joint, wanted to bring their all-natural and hand-crafted cocktail compounds to a wider audience. Fuzzco’s job was to name the company, design the identity system, packaging design, posters and apparel, and build an ecommerce site.
Big Lunch Extras is a 3-year initiative run by the Eden Project and supported by the Big Lottery Fund and Halifax plc. The identity connects to ideas of places and conversations, with a cheeky nod to the Eden Project’s famous biomes. Working with illustrator Parko Polo, Believe In developed a flexible toolkit of elements that we could use to communicate many different themes and activities.
In addition to printed and digital communications, the identity also works across promotional merchandise and wayfinding/display materials, helping to ensure that delegates are both inspired and entertained by the experience.
WyWallet is Sweden’s first nationwide system for mobile phone payments. The company is a joint venture between Sweden’s four biggest mobile companies Telia, Tele2, Telenor and 3. WyWallet’s services enables people to pay online, in retail or via an app using their mobiles. Designed by Robert Holmkvist.
Insrument served up local coffee roasters, Stumptown, a digital double-shot. First, Insrument gave their mobile site an overhaul, condensing the homepage to run faster and get visitors to checkout quicker. Then, Insrument increased traffic to the site by creating a social playbook, which guides the brand on how to craft each post.
Aquatec is an Australian-owned company with over 30 years local and international experience in the delivery of customised water and wastewater management solutions. Since Seesaw positioned the Aquatec brand ten years ago, the market has become more complex and competitive.
To maintain their strong reputation and image, Aquatec required a rebrand. Seesaw‘s industry research revealed that people in this category value collaboration over competition. This called for a new positioning statement and a new identity system to emphasize partnership. Seesaw‘s reinvigoration of all brand assets emphasised Aquatec’s high level of service, innovation and cooperative approach, neatly summed up with a new tag line: Water Innovation Partners.
The elevated brand, tailored communications and interactive 3D product models engaged customers on a new level, changing perceptions of not only Aquatec but of the Australian water industry itself. Sales and market share continue to grow, and thanks to Aquatec, the Australian landscape continues to benefit from innovative, long-term water solutions.