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InBloom Kalgoorlie was an existing eCommerce client at enflexion who had a significant amount of regular customers ordering through the their smartphones. They already had quite a capable responsive website however wanted a new and contemporary experience for their customers to purchase flowers through a native application direct from their iPhone.

The design was kept as simple as possible by taking all the fundamental steps in the ordering process from their website and presenting them in a more intuitive progression through the application. The result was a faster eCommerce process, which has been successful in providing their mobile customers with a more efficient and rewarding mobile experience. Designed by Andrew Bray, while at Enflexion.

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With this project, DesignStudio set out to create a top-to-bottom transformation of the Airbnb brand to reflect the growing global audience. Part of their goal was to design a marque anyone could draw – something that transcended language and formed the foundation of the new brand. The marque, named Bélo, encompasses values of belonging and is imbued with four meanings of People, Places, Love and Airbnb. This is transcended into a community symbol that can be expressed differently by each community member and in every listing – it is not bound by language, culture or location. The end result is a symbol we hope people feel compelled to share, one that accepts we are all different, one to wear with pride. DesignStudio‘s long term aim is to create a universal symbol for Airbnb.

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In this project Sara Emilie Spon created an app for taking control of all the smart devices in a modern home. By knowing the users daily routine and exact location, both in and outside the home, Tacle helps the user to find the exact device the user wants to interact with. The app also monitors the energy use of each of the smart devices, making it easy to spot devices with an extensive energy consumption level.

In collaboration with:
Rasmus Anker
Photos by: Lise Balsby
Maja Bastian & Moa Liukkonen

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Zac Frackelton is an established photographer from London whose portfolio has successfully grown to encompass beauty and portraiture. Through his personal work Zac is able to pursue his other passions as a photographer, including cityscapes, landscapes and still life.

Zac commissioned Socio Design to develop a visual identity, website and blog that reflects the nature of his fashion-oriented work and provides a platform for his other projects. The result was a minimalistic identity centring on an adaptive logotype that could shorten and change orientation to suit its application.

On digital collateral, the logotype also offers a dual purpose, acting as a watermark and thereby protecting the images from unlawful use. Printed material by Avenue Litho.

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TapZen is a mobile gaming company focused on delivering unforgettable tablet and smartphone experiences.

Founded by an impressive team of proven industry veterans, TapZen is poised to create shockwaves within the growing mobile gaming category.

TapZen approached Character to develop their corporate identity. The name Tap–Zen is derived from the physical tapping action associated with mobile game play, combined with the Zen-like state players fall into during periods of intense concentration. The identity had to speak to both of these qualities, in addition to being sufficiently versatile to complement a variety of gaming genres.

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Espacio Fundación Telefónica is a new space designed to create, reflect and bring the culture, art and technology of the 21st century to society. Erretres has designed and developed a multimedia guide for Espacio; with this app visitors can read, listen or view information on the exhibition center and the exhibits on their mobile devices (smartphones and tablets, iOS or Android).

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Nod Inc. is a Bay Area technology startup focused on developing the world’s most advanced wearable input platform. Character was approached by the Nod Inc. team to position, brand and launch their first consumer product, Nod–a gesture control ring that enables beautiful, touchless interaction with smart devices and objects. Following an impressive product demonstration, we enthusiastically jumped at the opportunity.

Working closely with the Nod team, Character first developed the strategic framework from which all creative and messaging development would be derived. Once in place, Character created Nod’s logo identity and supporting brand visual language. Character then extended the new identity to both their pre-order website and launch consumer awareness campaign.

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To support a shift to an international growth strategy, Soulmates required a new brand identity to allow it to stand on its own two feet, while still feeling part of the Guardian family.

MultiAdaptor‘s objective was to capture and express the personality and values of the Guardian to cut through the clutter. The brand also needed to reflect its premium positioning and be appropriate for a discerning, international audience. MultiAdaptor response is all about these simple, special connections. This positioning differentiates from competitors who trade off features like the most intelligent algorithm, or just pure volume of users.

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