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What happens when a company’s name no longer covers the breadth of their work?
Local non-profit AccountAbility Minnesota came to us to help rebrand their organization after many successful years providing high quality free tax preparation and financial services to individuals and families of limited means.

Their many passionate and savvy volunteers and staff had begun pursuing a broader focus: “improving the overall financial well-being and futures of low- and moderate-income families.” They wanted their branding to clearly reflect their expanded vision while making sense to the many customers and volunteers who prepare taxes.

To find the right balance, Zeus Jones worked to understand everything we could about the nonprofit. Through work sessions, moodboarding workshops and interviews with customers, we landed on a new name and branding that felt right for the organization. In the meantime,Zeus Jones had the pleasure of working with some of the nicest and brightest people in town.

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Doherty Design Studio is a renowned Melbourne interior design firm led by Mardi Doherty (formerly of Doherty Lynch). To celebrate this exciting business launch, AFOM were asked to rebrand the company to reflect Mardi’s tastes which include the unexpected, and ideas with humour and tactility. The brand identity revolves around shapes which playfully suggest the idea of three dimensionality, alluding to their work as interior designers working with ‘interior spaces’. Custom lettering featuring tilted details was drawn to match the angles of the shapes.

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Red Antler wanted to create a brand experience that could inspire a movement towards healthier, more balanced living. Bright colours and organic textures bring energy and vibrancy to the all-natural products.

If it’s on display, you’re more likely to use it. Red Antler made sure every aspect of the packaging was beautiful and simple, as well as sustainably sourced. Packaging designed in collaboration with Scott Chapps and Dale Trigger.

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InBloom Kalgoorlie was an existing eCommerce client at enflexion who had a significant amount of regular customers ordering through the their smartphones. They already had quite a capable responsive website however wanted a new and contemporary experience for their customers to purchase flowers through a native application direct from their iPhone.

The design was kept as simple as possible by taking all the fundamental steps in the ordering process from their website and presenting them in a more intuitive progression through the application. The result was a faster eCommerce process, which has been successful in providing their mobile customers with a more efficient and rewarding mobile experience. Designed by Andrew Bray, while at Enflexion.

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With this project, DesignStudio set out to create a top-to-bottom transformation of the Airbnb brand to reflect the growing global audience. Part of their goal was to design a marque anyone could draw – something that transcended language and formed the foundation of the new brand. The marque, named Bélo, encompasses values of belonging and is imbued with four meanings of People, Places, Love and Airbnb. This is transcended into a community symbol that can be expressed differently by each community member and in every listing – it is not bound by language, culture or location. The end result is a symbol we hope people feel compelled to share, one that accepts we are all different, one to wear with pride. DesignStudio‘s long term aim is to create a universal symbol for Airbnb.

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In this project Sara Emilie Spon created an app for taking control of all the smart devices in a modern home. By knowing the users daily routine and exact location, both in and outside the home, Tacle helps the user to find the exact device the user wants to interact with. The app also monitors the energy use of each of the smart devices, making it easy to spot devices with an extensive energy consumption level.

In collaboration with:
Rasmus Anker
Photos by: Lise Balsby
Maja Bastian & Moa Liukkonen

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Zac Frackelton is an established photographer from London whose portfolio has successfully grown to encompass beauty and portraiture. Through his personal work Zac is able to pursue his other passions as a photographer, including cityscapes, landscapes and still life.

Zac commissioned Socio Design to develop a visual identity, website and blog that reflects the nature of his fashion-oriented work and provides a platform for his other projects. The result was a minimalistic identity centring on an adaptive logotype that could shorten and change orientation to suit its application.

On digital collateral, the logotype also offers a dual purpose, acting as a watermark and thereby protecting the images from unlawful use. Printed material by Avenue Litho.

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TapZen is a mobile gaming company focused on delivering unforgettable tablet and smartphone experiences.

Founded by an impressive team of proven industry veterans, TapZen is poised to create shockwaves within the growing mobile gaming category.

TapZen approached Character to develop their corporate identity. The name Tap–Zen is derived from the physical tapping action associated with mobile game play, combined with the Zen-like state players fall into during periods of intense concentration. The identity had to speak to both of these qualities, in addition to being sufficiently versatile to complement a variety of gaming genres.

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