Archive

Design

Maud – Spa Q

May 17, 2013
Branding, Design, Graphic Design, Print
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Maud-Spa-Q-01 Maud-Spa-Q-02 Maud-Spa-Q-04 Maud-Spa-Q-07

QT Hotels approached Maud to design a brand for their first of sev­eral spas around Aus­tralia, with the stip­u­la­tion that the iden­tity of each should be inspired by the cul­ture of its loc­a­tion, the first being on Australia’s iconic Gold Coast. Maud took inspir­a­tion from col­our­ful beach huts and nat­ural stocks to cre­ate a vibrant and approach­able brand that avoids the expec­ted. The Logo and inform­a­tion sit on a clean pat­tern free sur­face, always opposed by an indi­vidual and strik­ing pat­tern. This jux­ta­pos­i­tion is designed to sug­gest the idea of stress & relief.

Fieldwork – Self Promotion

May 17, 2013
Branding, Design, Graphic Design, Identity, Print, Stationery
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At Fieldwork, they make sure to keep a good balance between client work and in-house projects. Fieldwork needed a visual identity flexible enough to work across anything from project proposals and invoices, through fun prints and publications, all the way to super geeky stuff like code projects and gadgets.

Through a process of iteration, Fieldwork developed the simple identity you see on this page and across the website. Then Fieldwork worked on a collection of visual materials to bring the character of our company to life. It’s a work-in-progress, and always will be.

Matt Luckhurst – Optimum

May 14, 2013
Branding, Design, Graphic Design, Identity
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Optimum, a division of Cablevision, offers cable, Internet, and voice service throughout New York, New Jersey, and much of the West. We developed a comprehensive identity program, restructuring the way the brand operated through identity and interface design, retail experience and communications. Working with Mother, the new brand voice is simple and friendly, eliminating the typical tropes of over-promising and exaggeration found in the marketplace. Matt Luckhurst collaborated with A2 Type to create a proprietary version of their Regular typeface for the wordmark.

Adam Hartwig – Digital Landscape

May 10, 2013
Branding, Design, Graphic Design, Illustration
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Screen Shot 2013-05-10 at 9.08.57 AM Screen Shot 2013-05-10 at 9.08.52 AM Screen Shot 2013-05-10 at 9.08.44 AM Screen Shot 2013-05-10 at 9.08.36 AM

In 2011 Omobono set out to share the best practice of B2B marketers so that they could learn from their peers. Partnering with The Marketing Society, and ably supported by Circle Research, Omobono researched what B2B marketers really do in digital and what they think works. To complement this research I created the visual infographics to represent the results and also produced a complementary illustration to represent the digital landscape of today.

Produced in illustrator, the aim was to represent the various areas of B2B today; whether that’s mobile, search/SEO, social media, video, display advertising, Email marketing etc. The piece has been used for many examples, and also inspired new pieces for our clients. Designed Adam Hartwig.

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