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Berry Bros. & Rudd has released the first bottlings from its new Exceptional Casks Collection, an exclusive and exquisite range of rare spirits. Following Pentagram’s development of a new identity for the brand, Harry Pearce has designed the collection’s bottlings. The Exceptional Casks Collection is the culmination of a year-long project by Doug McIvor – Berry Bros. & Rudd’s Spirit Buyer – who hand-selected the casks. This meticulous process inspired Pearce and his team, and their design takes cues from McIvor’s sample bottles, tasting notes and simple wrap labels, creating a product similar to Victorian apothecary jars.

The initial design layouts for the bottling were created on a typewriter belonging to John Rudd, a former Chairman of Berry Bros. & Rudd, which was found in the backroom of the firm’s office at No. 3 St James Street by current Brand Director Geordie Willis. Its font and random type-setting style remain in the final design. Four expressions have been released as part of the collection: North British Single Grain 50 Year Old, 1977 Jamaican Rum Overproof (35-year-old), and two single casks of 1972 The Glenlivet single malt (41-year-old). The Exceptional Casks Collection is available from this month at Berry Bros. & Rudd. Designed by Pentagram.

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Identity for a new delicatessen in an iconic building on the main square in Ludlow. The deli is three stories high but only about twelve feet wide, and flanked by roads on both sides, one of which is Harp Lane itself. The shape of the building is central to the identity, becoming the outline for the logo. It is the house that all the products come from. Designed by Burgess Studio.


(Harp Lane Deli specialise in cheese, which loosely explains the choice of colour, and narrowly explains why the coffee card looks the way it does.)

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Mash Creative was commissioned by Paul Hutchison at Hype Type Studio to collaborate on the brand identity design, book and website for Mark Tessier Landscape Architecture. MTLA is a full-service landscape architectural firm based in Los Angeles, California. MTLA are passionate about how the landscape evolves with time and use, they design exterior spaces that unveil a sense of beauty, accessibility, environmental responsibility and usability.

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You’re The Expert is a live show and podcast which combines comedy with academic research. In their own words, it takes research “out of the ivory tower and into your iPhone”. Each show features an expert in an obscure field along with a panel of comedians who must guess what the expert does all day knowing nothing but the name of their job (ichthyologist or herpetologist, for example).

Aerogram Studio had a great time working on You’re The Expert, partially because we got to listen to the hilarious podcast as research, but also because the project presented a unique challenge for us as designers. The logo had to function for both a public show and a podcast, and represent both comedy and serious research. Ultimately, the logo Aerogram Studio developed plays up this idea of duality, with an expert and a comedian shown in dialogue with one another.

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With such high ambitions it was necessary to speed up the project without sacrificing quality and control. The assignment demonstrated the value of Grow’s holistic approach to brand development, encompassing everything from strategy and design to culture and communication. Several parallel processes, including extensive insight work with workshops and interviews involving employees and customers, contributed to the development of the new brand.

A foundation stone for the new brand was the choice of name. Business Sweden is a powerful name, suitable for a global market. It not only sounds good, it also looks good as a word image, which was an asset in the design process. More importantly, it highlights the core objective of working for the greater good of Sweden through facilitating exports and investments.

The next step was the definition of corporate values, mission and vision in a brand platform, summarised by the directional idea: “Growing Sweden”. By creating a new logo and dynamic visual identity Grow provided a clear profile and solid foundation for all future applications. One of the most important of these in today’s digital age was the Business Sweden website, and again, Grow played a key role in its design, messaging and content development. Designed by Grow.

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Herdade do Esporão, located in Alentejo region, occupies more than 1550 ha, with 450 ha of vineyards and 80 ha of olive groves. Last year, they reopened the wine tourism house, that offers the visitors a close look to what they do and how they do it. The place has a great restaurant with a beautiful view over the vineyard and the lake, as long as a wine bar and a store were visitor can learn about their products.

For the Herdade do Esporão wine tourism identity, White Studio wanted the feeling of the region: the quietness and the detail of the landscape, the pleasant silence of its affluentfauna and the rich and unique cultural tradition.

The whole identity is based on the traditional blankets characterized by their geometrical patterns in strong colours. White Studio redesigned these patterns and applied them to the several graphic objects. The identity becomes not just one colour or one pattern but a variety of strong colorful patterns that come together to emphasize the strong relationship between Esporão and Alentejo. One of the main features of this identity is also the use of natural materials as craft paper and local woods and fibers, always looking for ways to connect with the environment and the surrounding land.


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