Corofin is an artisan family wine company. Working with local Marlborough producers with organic and biodynamic principles, they create single vineyard wines that are a transparent expression of the land and the season. Corofin and the Paterson family are inextricably linked through people and place, an idea expressed through their family crest, handed down through the family’s Irish lineage, which has been further developed into a distinctive engraved element. Designed by Inhouse.
The Global Alliance for Improved Nutrition (GAIN), funded largely by the Bill and Melinda Gates Foundation, is an international organization working to end global malnutrition through a market-based, sustainable solution: home fortification packets that provide the essential nutrients to give birth and raise healthy children. Along with our partners at TaskForce, Apartment One developed GAIN’s first-ever national fundraising and awareness campaign, aimed at engaging American moms, grassroots activists, and policymakers.
Apartment One conceived and developed the name, brand identity, and touch points across print, digital, consumer merchandise, and packaging. In the branding and campaign,Apartment One celebrate the power of this small solution and the impact each human action can make to end global malnutrition. Apartment One developed a brand voice and visuals to be both empowering and accessible to our core audience. Included in the graphic language is a system of blank white boxes that allows individuals to make their own marks on the campaign–and on the future.
Moolanda is an Aboriginal word meaning “on the far side.” The Moolanda vineyards are located on the far side of Barossa Valley. Aboriginal tribes roamed the valley for thousands of years and understood its unique qualities. Several rock art sites found in the region contain ancient drawings created using red, yellow and white ochre; rocks which can be found on Moolanda vineyards this very day. The way the soil interacts with these rocks affects how the vines grow. They are an invaluable part of the grape growing process for Moolanda.
The Moolanda branding and packaging is inspired by the terroir (land) and the vineyards Aboriginal connection. The illustration or graphic features dots that represent shallow layers of soil over layers of rocks; unique attributes of the Moolanda vineyards. The label is printed on uncoated paper in earthy tones with details finished in a high build gloss varnish to add value. Each product in the range sells for approximately A$30 rrp. Designed by Cornershop.
Kalala is an organic winery located in the West Bank of Kelowna, BC – overlooking views of the interior lakes. They came to Also Known As looking for a re-brand, new bottle and packaging design that represented their heritage and the quality of the award winning wine they produce.
Also Known As focussed the creative concept on their heritage and background of the Kalala story – which is based on indian folklore of a farmers finding a wolf and sheep living harmoniously together in a field, they were so inspired by their coexistence, they named the place Kalala – meaning ‘miracle place’.
Notum is latin for ”known”, and is a tour operator as well as a consultancy company within the travel business in Norway. They focus on having a local insight and knowledge to all the small paths and unique sights in the vast nature in Norway – they want to deliver an extraordinary view worthy of a “postcard moment”. The identity builds on this, taking inspiration from a postcard stamp as logo together with photographs of Norwegian nature. The logo mark itself is a tree branching out to smaller paths and destinations. Designed by Daniel Brokstad.
The Match Australia brandmark symbolises two parties uniting in partnership to form a stronger and more prosperous bond. The brandmark was accompanied by a suite of still and motion graphic assets that captured the movement and excitement of sport. The brand identity was applied to a diverse range of items including signage, environmental graphics, invitations and corporate literature. Designed by Moffitt.Moffitt.
Basecamp Explorer is a different kind of travel company that accompanies its customers to the furthermost corners of the earth, enabling them to enjoy some of earth´s most picturesque and breathtaking experiences — be it an excursion to an arctic glacier or a safari adventure in the heart of the Kenyan savannah. The identity captures the core essence of the company through the use of a flag as the common denominator between its different destinations, thus uniting them under “one nation”. Furthermore, the flag reflects Basecamp Explorer´s involvement in local communities and culture, striving to be a showcase for best practice responsible tourism and sustainable destination development. The use of tactile materials and secondary identity elements that celebrate the heritage and history of travel are used throughout the identity to reinforce the link to the past without neglecting the fact that Basecamp Explorer is a modern, forward-thinking company within its own industry. Designed by Bleed.
Gene’s Sausage Shop opened its doors in 1972. 2009 marked their 37th anniversary and a new beginning with a second location in the heart of Lincoln Square, which also happens to be our neighborhood! With over 40 varieties of handmade sausages made fresh on-site daily, this gourmet European market and deli has become known and loved by Chicagoans near and far. Knoed‘s involvement included rebranding the new location with a new identity system, website, apparel, signage, packaging, vehicle wrap and print ads.
Supreme approached Marx Design with a very clear problem, take the complex and make it simple. Their warehouse was becoming overwhelming; too many varieties, too many different packaging options and the consistent need to dispatch, urgently. They had grown rapidly but didn’t have a simple solution to match their growth. A packaging solution was required to work across both wholesale and retail, two diverse audiences unified by their need to get their fresh coffee fix.
Functionality was a critical consideration.Marx Design needed a solution that would retain freshness, stand unassisted and dramatically reduce the number of different pack formats. At the time of briefing there were eight different wholesale pack solutions which stock management issues and created chaos when trying to dispatch and ensure the correct bean was in the correct bag. For consumers education was critical for them to be able to achieve café quality brews at home. Café owners knew exactly how to make a great cup of Supreme so education on pack wasn’t important but our research told us they found the previous bags difficult to open, they wouldn’t reseal, and wouldn’t stand on their own. If they were dropped (a frequent occurrence in the trade) they’d split and whole bags of coffee were ruined.
The result we created was one form in four different sizes. It’s an extremely minimal, resealable, bespoke white foil bag. Immediately the choice of white pops it out from the sea of brown paper packaging of many other coffee brands.
A deliberate departure from the hippy and healthy perception of dusty herbal teas, our uplifting identity for Higher Living celebrates its bright, bold and vibrant taste. Designed by B&B.