Yardstick is an institution of coffee, aspiring to increase the knowledge and spread of specialty coffee in the Philippines. This inspired the logo, which resembles the national flag of Philippines, rotated. Rather than having a corporate colour, Acre devised a ‘corporate’ palette where we have the freedom to mix and match, infusing a sense of playfulness mingled with the seriousness of coffee craft.
The project embodies three parts: a cafe, a coffee roastery and a coffee lab. Acre embraced the use of colours selectively, almost clinically, to recreate a playful workshop, in keeping with the philosophy of invoking fun. Key touch points in the space are accented by a playful use of colours. Finally, the use of diffused lights help to eliminate shadows thereby creating an even canvas to communicate a clean and honest space.
Anything but a “frozen flake and soggy chips” sort of joint, The Good Fish Co. reinvents the concept of the fish and chip shop by focussing on sustainability and good health.
Drawing on nautical vernacular without resorting to cliché, the identity system uses colour and typography to communicate a fresh, contemporary take on a well-established style. Designed by Swear Words.
A new paradigm in apps that make life easier. Lack of info, delays, time changes, gate changes, connecting to complete check-in… stressed out secretaries, lost passengers… various, frequent messes that we all know, and have all unfortunately experienced. Pass’n’fly is a new generation app that endeavors to make life easier and save you from all those headaches: it automates check-in and generates your boarding pass from the email account on your Smartphone. You can forget about everything: this app does the work for you. All this is a first base, with more services for travellers coming soon.
Morillas joined the project to develop the visual identity and entire interface for the application, ensuring a clear, attractive, easy-to-use language for an app designed to save time and headaches.
CIMA is the world’s largest and leading professional body of management accountants. They help people and businesses to succeed in the public and private sectors. With more than 227,000 members and students in 179 countries, they work at the heart of business in industry, commerce and not for profit organisations. Unsurprisingly they have very strong relationships with employers, and sponsor leading research. And they don’t rest on their laurels, CIMA is constantly updating their qualifications, professional experience requirements and CPD programme. All to ensure that members and students are the first choice for employers who are recruiting financially trained business leaders.
CIMA uphold the highest ethical and professional standards which helps maintain public confidence in management accounting. The work will be used in parts of the CIMA organisation where the added authority of the ‘Achievement’ is required as well as some more innovative applications to emphasise the forward looking approach of the brand. Digitally the previous version was not fit for purpose, the new digitally adept design is created with screen-based applications in mind. The new ‘Achievement’ works alongside the existing CIMA wordmark. Designed by SomeOne.