Finchtail is a new company dedicated to (simple useful) things. Their first product is a cardboard tablet stand. Cheap to buy and sustainably made — in stark contrast to the sleek glass and metal technology that it’s designed to support. Believe In sought to explore this juxtaposition through the careful interplay of language, design, print and materials.
Every aspect of the brand experience reflects the strategy, and everything is delivered with precision and purpose. The marque is inspired by the tablet stand itself, while also connecting to ideas of travel, adventure and social living. Packaging is deliberately limited to black and white inks, while bright orange stock (inspired by the Finch’s plumage) plays beautifully with the neutrality of the kraft board, leveraging distinctiveness and colour association. Language stays focused on being informative and helpful, while always conveying a sense of humanity.
In addition to the brand and packaging, Believe In also created the marketing materials, including a (simple useful) website and launch video. Finchtail attracted immediate interest from a global travel company, plus a listing in the Design Museum’s shop (with an initial order that sold out in days).
Margaret Howell has been designing understated, beautifully made clothing since 1970. StudioSmall have worked with the business for 10 years on both the main Margaret Howell brand, and its workwear-inspired MHL brand. From seasonal show invites to store packaging requirements across the globe, StudioSmall‘s work reinforces Margaret’s aesthetic for beautiful things made simply with the highest possible quality and provenance. StudioSmall‘s collaboration is based on the belief that our role is to listen and communicate the client’s philosophy and personality.
First sold in 2004, Emerald Nuts is a line of nut snacks offering almonds, cashews, pecans, and walnuts in a variety of presentations and flavorings — from trail mixes to cocoa roasted almonds to sweet and salty mixes. Produced by parent company Diamond Foods, Emerald Nuts hit a period of growth in 2007, in part thanks to its Superbowl adfeaturing a mischievous Robert Goulet and is now sold nationwide at major retailers like Target and Walmart. With the recent introduction of resealable bag packaging, Emerald Nuts adopted a new logo and identity designed by Seattle, WA-based GIRVIN.
All images sourced from Jonathan Bell, who worked on the project at GIRVIN.
Spotted via Brand New.
Toby’s Estate is a brand whose perception doesn’t live up to its reality. Arguably the pioneer of good coffee in Australia, the brand has slowly diminished in the eyes of discerning coffee drinkers due to its proliferation throughout cafes around Australia and the emergence of smaller ‘on trend’ coffee roasters. Maud embarked on a journey with Toby’s Estate, beginning with brand strategy, the development of a big brand idea and the redesign of their visual identity and packaging.
‘Untold Stories’ is the platform from which our design is based. At the core of the idea Maud is seeding the myth that you can buy a coffee for a good story, bringing to life that stories are the ‘true explorers currency’.
The Nordea Markets brand new looks, acts, and feels like a leading player that is ambitious, humble, and personal. Snask have helped the brand to stand out in the existing parent brand environment as well as the external competition, a brand that always puts customers first and avoids American corporate lingo. Since our relationship started in 2013, Snask have helped to define brand hierarchy, write a brand story and all key messages for different target groups, delivered design for the brand’s graphic identity, as well as produce branded material for print, digital, event and film environments. Snask are Nordea Markets’ agency, and we’re continuously working with them to implement their new brand direction in different mediums.