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Food is fuel for our bodies and a necessity for life; in other words, a universal need. However, because everyone is so unique, everyone has different dietary needs that need to be met. Just finding a suitable restaurant can be a mammoth task to many people because of these unique needs. These individuals should not have to feel restricted or feel nervous about what is in their meal in a city with so many food offerings.

“Forkguide” is an online service that connects users to food destinations that match their unique dietary needs, as well as the needs of the people they are dining with. The service relieves the stress of eating out and takes the guesswork out of the restaurant experience. Designed by Milee.

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Obsurfation is a swell, wind, tide and weather observation and forecasts app for water sport enthusiasts. The app focuses on providing an unparalleled services and user-experience through a beautiful, interactive interface to provide timely and accurate surf information. Obsurfation approached Pennant to develop a brandmark that complimented the design of the app and that could also be adapted into an icon for use on mobile devices.

Pennant‘s solution was a script wordmark, reflecting the wave like forms of the ocean, with a custom ‘O’ glyph that can be pulled-out to create a distinctive icon that will stand out in crowded app stores. Pennant also designed condition indicator icons for use in the app and a responsive marketing website that demonstrated the key features.

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Taking Chip & PIN card payments is quick and secure. It saves time and money. But until now, only bigger companies could afford to pay for it. Now, with WorldPay Zinc card payments can be in the hands of sole traders and small businesses. Literally. WorldPay Zinc is the low-cost, low-commitment way to accept card payments. Virtually anywhere and any time.

It’s simple to set up and use, and your payments appear in your account usually within four working days. No more chasing overdue payments. Simply pay as you go, on a monthly basis. And you can track all your payments online or on the go through the WorldPay Zinc app. This new brand comes from the number one payment provider in the UK — WorldPay. As a global leader in the field, with over 20 years’ experience, they work in more than 40 countries worldwide.

SomeOne was appointed to create the name and visual brand identity which centres around representing the high speed digital payments — represented by high speed photography capturing the moment when two elements meet.

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The future of payment is mobile. Our smartphones are our new wallets. The days of plastic credit cards are numbered and mobile payment concepts are rapidly entering the mainstream. Payment providers, banks and telecommunication companies are developing new services and infrastructure for payment concepts with couponing (15% off your new sneakers) and loyalty programs (your 10th cappucchino for free).

For Wirecard, Edenspiekermann explored how a mobile payment service can play a relevant role in people’s lives. Spending money is a very emotional thing. How does it feel to pay with a simple gesture? Can paying with your phone beat paying with cash?


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