Founded in 1978, Waterworks set out to create a revolution in bathing, bringing incredible visual appeal and impeccable performance to what had often been an overlooked and underserved area of the home.

Following the initial identity redesign, the company needed the visual identity to be further refined. A comprehensive identity guidelines booklet was created, elaborating both the brand and visual system, and chronicling over 100 applications designed concurrently for the brand, including stationery elements, forms, retail and shipping packaging, signage systems, advertisements, invitations, booklets and brochures. Designed by Joshua Levi.