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Monthly Archives: January 2013

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O Archi­tec­ture is a small archi­tec­ture stu­dio based in Lille, France, work­ing in a wide range of dis­ci­plines. With their sim­ple name, we wanted to cre­ate a bold logo mark to gather all their dif­fer­ent projects under a focused sym­bol. The solid cir­cle with the dis­rup­tion cre­ates a tri­an­gle rem­i­nis­cent of an A — a bold sym­bol for easy application. Designed by Heydays.

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Orxata” is an artisanal drink typical from Spain, specifically from Valencia. The project’s goal is to give it the value it really deserves as a star product of the Mediterranean culture.

Through a high-quality, luxury and prestigious international brand, we intend to revamp this product. Therefore, MEDNUT is the new orxata chain that we propose, dedicated to the production, sale and promotion of traditional orxata. Designed by Cinking Studio.

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By definition, a milieu is the context or environment in which one lives and is influenced by. With this in mind, Milieu Property is a boutique developer with an emphasis on creating spaces of influence.

Interpreting the milieu as a mix of complementary opposites, the stationery suite took cues from the physical nature of a building. Combining industrial box board with premium cotton stocks — playing on the relationship between the inside and outside.

As an extension of the complementary opposites theme, a visual language was created that gave the brand meaning before the first project was off the ground. The Melbourne milieu was captured by photographer Leigh Crow and spliced together to create a feel of things to come. Designed by Studio Hi Ho.

 

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Javas Lehn partnered with a new cold pressed juice concept in Brooklyn to create a new brand from the ground up. We started by developing a brand idea that encapsulated the ethos that made their juice special: less is more. Inspired by this contradiction Javas Lehn named the brand Tiny Empire which alluded to the notion of something as simple as small batch juice powering New Yorkers to do big things. With that as our platform, they went to work expressing that idea at every consumer touchpoint from identity and visual system to retail and online presence.

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