Energy Saving Trust exists with the sole purpose of helping people save energy. It’s totally focussed on changing attitudes and influencing behaviour. To help this organisation reach its goals OPX built a new brand around the concept of getting ‘more from less’. This simple concept communicates the idea that saving energy can benefit everyone, and locks into a brand personality that’s positive, real and inspiring.
From a microsite showing the benefits of renewable technology in homes across Scotland, to apps helping drivers understand what they can gain through better fuel economy; OPX embraced Energy Saving Trust’s single-minded approach to helping people make a positive difference.