The annual report is a review of Google’s progress in successfully making diversity and inclusion a part of their company ethos. We are proud to have produced a report that was both very readable and visually vibrant. Upperquad crafted a visual language, rich with color and transparency, to mirror the diversity and unity present in Google’s workplace.
In a nutshell, Whisky Ambassador are the UK’s only Accredited whisky training for the Licensed trade. They introduce bar staff to the wonderful world of selling Scotch (and World) whisky.
O Street helped create a brand that allowed Whisky Ambassador (a start up) to immediately look authoritative and be taken seriously by luxury establishments across the world.
Black, white and stainless steel. Urban environments require their meeting places. Places to sip the day’s first and last cup of coffee, and to take in the world at a glance. BVD gave Stories a graphic profile both pure and simple, contrasted by the personal and playful. A concept that reflects the city we live in.
The ABPI (The Association of the British Pharmaceutical Industry) needed to refresh their image of 40 years. L&Co worked to translate the strategy into a fresh new look. Based on the idea of smaller components collaborating to create something bigger, we designed the geometric trees inspired by an ancient medical symbol. L&Co then brought the tree to life across everything from signs to digital formats and print applications.
The logotype is a three-dimensional abstract icon. The goal was to give the icon a tactile quality that would make it feel warm and friendly. The “sketching” process for said icon involved the making of sculptures and taking their picture in order to have a vivid reference. The brand’s colors reflect joy and serenity and are paired up with a very neatly arranged typography that gives it a professional and tech-saavy look. Designed by Anagram.
Identity and set of three posters designed for the RMIT Visual Arts Graduate exhibition, titled If You Touch It, You’ll Get Dirty. Abstract images of ‘dirty’ art related mediums have been used to visually represent the exhibition title, and to show the variety of mediums in which the students work. The posters were packaged with a hand-stamped belly band for the opening night. Designed by Mildred & Duck.
Visual identity developed for engineering company specialized in steel structure projects. the graphic symbol is an abstraction of the letter “O”. built as the same manner as the steel structure buildings are built. An interesting characteristic is that the symbol’s fragmentation allows the identity to have a variety of possible signatures. Designed by BR/Bauen.
New branding that elevates the SkySpa brand to the proposed spa experience. A topnotch logo, boldly modern applications, aspirational photos and the use of red – a colour that recalls the former branding – now represent the SkySpa. Designed by LG2 Boutique.
