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Monthly Archives: August 2012

While doing research for the logo, Bierut, Opara and their designers happened to divide the city into a grid and discovered that isolating the areas of the museum’s two locations — Villa Philbrook and the new expansion downtown — formed the shape of a letter “P,” for Philbrook. The form also resembles a human face, a subject of artists throughout history. The identity projects a warmth and accessibility that connects the museum to the community of people who enjoy its programs. Designed by Pentagram.

Emailvision is a global provider of email, mobile and social marketing software with an ambition to become the worldwide leader in its sector. Structure were commissioned to develop a brand and multi-language website to help achieve this goal.

The brand we developed set the firm apart from its competitors. It emphasised Emailvision’s combination of global footprint and local support, as well as its powerful software and ability to deliver significant financial returns for customers.

The worldwide rollout of the brand is currently in its final stages and Emailvision’s senior management team are delighted with the results.

Rebrand for a Brighton-based independent music label 3Dot Records. Combining a bold and confident logotype with an exciting range of brand extensions we created a visual identity that echos the company ethos of showcasing young and exciting talent. The iconic brand extension is designed to symbolise ‘pushing forwards’ and reflects the driving force behind the artists working with 3Dot Records. She Was Only designed not only the branding but have produced promotional material and stationery that reflects the company’s new direction.

The idea behind the logo is ‘maximum of flexibility’ & adjustable logo size and shape based on the ‘Cross Grid’ system. The basic logo shape expands on different media. The logo becomes a living form, filling out the space & adjusting itself to the ID area. The ‘Cross Grid’ system gives also a great possibility to create a ‘text fields’ inside the logo ID structure. It might be used for various purposes within ID or any other promotional materials.

The most characteristic element of the new identity is the design of business cards. They’re made of 3mm transparent material in which the refracting light creates interesting logo reflections depending on the angle of looking at their edges. Designed by Artentiko.

Branding and campaign for Urban Walkabout: the one-stop guide to everything (sub)urban: fashion, design, food and lifestyle Urban Walkabout publishes the Urban Walkabout shopping guides in Sydney, Melbourne and Perth – a series of convenient, free pocket guide maps of each city’s popular suburbs. To ensure the guides and displays can compete with busy (mainly retail) surroundings Toko created a clear and bold identity system based on directional vernacular. Besides the logo Toko created a custom made typeface, guide templates, window stickers, posters and bags.

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