Monthly Archives: May 2012

Marquee Wines approached Hunt Studio to develop a brand and visual identity for its boutique wine importing business. The company imports high-end wine primarily from France, Spain and New Zealand. The identity includes a debossed logo depicting an empty wine cellar (with the exception of two bottles). The reverse of the logo inverts and shows the rear of the bottles creating a tactile experience on every part of printed collateral.

Artspace believes that great art should be available to everyone, regardless of experience or geography. Catherine Levene (former COO of DailyCandy) and Christopher Vroom (founder of Artadia: The Fund Art and Dialogue) partnered to build an online contemporary-art marketplace that easily allows art lovers to become art collectors.

Apartment One developed the core brand identity, e-commerce website, print and marketing collateral, and consumer packaging. We sought to create a visual language that conveyed sophistication and refinement while remaining accessible–and a framework to showcase the art, not compete with it. The result: a largely black palette infused with a neon pink that brings vibrancy and modernism to the brand.

D8 worked with Paul for years on diverse projects with clients such as ScottishPower, Morrison Bowmore, Russell Europe and the University of Glasgow. He wanted to rebrand from ‘Two Bob Rocket’ to Paul Hampton, which made perfect sense to us, so D8 used a play on the letterforms in the word ‘photographer’ to bring the identity to life. A simple idea, but sometimes those are the hardest to execute effectively.

The identity is matt grey foiled onto a mixture of pristine white, pale grey and smoke Colorplan stocks and includes a slipcase to hold a set of four prints, custom made smoke Colorplan envelopes and a bespoke hand stamp.

With cycling becoming increasingly popular in the capital, we were asked to develop the identity for ‘Look Mum No Hands!’, perhaps London’s most famous cycling cafe and bar.

The name and identity needed to reflect the owners’ strong passion for cycling, so OPX worked with them to develop a unique personality for the name and the visual language. For the logo itself, OPX found inspiration amongst the type cases at Graham Bignells’ studio and found the perfect typeface to reflect the venue’s unique character.

Look Mum No Hands! has been given great reviews from the press and the wider cycling community. Our own success has come from seeing the identity on caps and jerseys around town, and an ISTD award to boot!

Bosphorus is a Business consulting company based in the United Kingdom. Their aim is to help companies become more proftable, efficient and sustainable. The name Bosphorus was inspired by the Bosphorus Strait, a stretch of water that runs through Istanbul. Translated it means an Ox fording a river. From this a simple, yet charming Ox character was created to personify the brand.

A reduced colour palette featuring just two colours, turquoise and charcoal, gives the brand strong recognition. A series of icons and a three dimensional version of the Ox were created to give the brand a distinctive online presense. Designed by Mike Collinge.

The aim of the project was to create a brand positioning and a new visual identity for Valsta Centrum and its surroundings, creating cohesion between the different sites and differentiation towards other centers in the area. The new Valsta will include a new shopping center, residential buildings, new parking, mini-parks, squares for farmers’ markets, a library and civic offices.

The Valsta Centrum logotype is created by two identical shapes, the static and opaque grey, and the transparent, warm and playful magenta. Together they create what can be seen as a V, or a heart. The shapes can also be used to create a pattern. Other parts of the identity program is typography, printed matter, web, signage and on site installations such as glass walls and bicycle stands to make the brand come alive on site. Designed by Bold.


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