Monthly Archives: April 2012

In collaboration with ATMO design studio, FELD created a new visual identity for PIGMENTPOL, a digital printing company with three subsidiaries in Germany. The new identity system embodies
a variety of perspectives, experiences and possibilities while maintaining a coherent appearance. The chosen hexagon serves as a central key element, from which the generated logos and backgrounds are derived.

FELD provided a custom software application for the creation of individual graphics to enable a flexible and individual appearance of the huge variety of PIGMENTPOL’s corporate media, including personalized stationery, shop interior and vehicles. The software was built with the processing framework and the fabulous ANI library from Benedikt Groß.

K2LD is a dynamic architectural practice with offices in Melbourne and Singapore, offering the personal touch of a boutique studio with the expertise of a large organisation. K2LD is dedicated to delivering design-focused solutions that appeal to the senses.

The key to the re-brand was a timeless mark that gave meaning to an existing name, while focusing on simplicity to fit within their brand of architecture. Designed by Studio Hi Ho.

‘Trans’ is a Latin noun or prefix, meaning ‘across’, or ‘beyond’. Designed for a translator and writer for the arts, these cards reflect the process of the vocation and personality of their owner. Published articles by the writer were taken and turned into handmade paper, imbuing the essence of his craft into his identity. Contact details were then hand-printed onto each individual card using a transfer marker. Just as a translator’s role is that of bridging language boundaries, this process of transference from one medium to another is reiterated in how each card is made. Every card is handmade, and therefore beautifully idiosyncratic. Designed by Singapore based design studio, Foreign Policy.

New business cards for the studio always presents an opportunity to experiment with ideas and materials. This run of cards was produced once again with the patience and help of James Taylor at Taylor’d Press. Our idea was to print a slightly different colour shade across the back of each card in the print run. First Famous printed a solid fluoro yellow on all 250 cards, Famous then ran the cards back through the press adding dollops of fluoro red to the press as the cards were running. The result is a 250 step gradation from yellow to red across the print run. The name details we then letterpress printed in black.

With five Indian Ocean properties, LUX* Island Resorts offer lighter, brighter holidays. Involved from an early stage, And Smith contributed to strategy, naming and operational concepts before creating the brand identity. Vibrant and distinctive, the identity reflects a lively, spontaneous brand seeking to avoid the predictable patterns associated with luxury travel. A monolithic logotype is supported by a broad colour palette and candid photography, while operations respect a ‘light-footed’ commitment to preserving the islands‘ natural beauty. A comprehensive roll out has encompassed everything from ’50 Reasons to go LUX*’ (a unique twist on traditional brochures) to websites, room directories, menus, sub-brands and complimentary holiday journals for every guest.

Uniform Wares design and produce timepieces based around a philosophy that is firmly rooted in classic British design and contemporary styling. Their wristwatches are intended for everyday use by individuals with an eye for meticulous detailing and a passion for diligent, modern design.

Six worked closely with Uniform Wares to create a series of promotional mailers to be distributed at the Capsule Men’s show in New York (and later through their stockists), along with a redesign of their existing stationery suite. Templates for letterheads, invoices and delivery notes were designed to be integrated within the back end system of their forthcoming website. Six were also asked to produce a range of watch box inserts, gift vouchers and supporting gift wrap materials.

Construct continue to work extensively for British design company Mulberry. Over the last 12 months, Construct has refined the original Mulberry logotype and the famous tree motif. This newly updated design has been applied across an extensive variety of applications including components that feature on all products, shop signage (in collaboration with Universal Design Studio), business stationery, a multitude of seasonal items and – most challenging of all – a huge gold inflatable Bayswater bag balloon. Spotted via September Industry.

Berg began the project by deciding which assets of the existing brand should be retained. Which held the most brand equity and which should be dicarded. Berg felt it was important that the identity convey tbe idea of a physical black book. This created an emotive curatorial platform thereby giving the content extra value. Furthermore this physical rendition helped inform the new brand assets such as colour, shape and typography. The dominant use of black lends a premium / exclusive quality to the brand. Whilst a minimal but bold typographic style communicates confidence and authority.

These newly created brand assets were used to ‘re-skin’ an existing website framework. In addition Berg took this opportunity to reorganise content into clearly defined areas helping create a more fluid and intuitive user experience. Berg also created a number of printed items including a suite of stationery and user guide. View the website here.


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