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Monthly Archives: November 2011

This Studio has been working with the Museum of Everything since its inception in 2008. Collaborating closely with James Brett (director of the Museum of Everything), they developed the organisation’s flexible and utilitarian visual identity; red and black slab serif typography to compliment James’s beautifully intricate and whimsical illustrations. The new identity was launched along with the museum’s inaugural and hugely successful Exhibition #1 (outsider art) and has been featured in Design Week, It’s Nice That and Creative Review.

The Could Not Sleep identity was designed to be very minimal and something that can adapt with the studio’s changing style. Using only black, silver and white the identity is easily applied across all studio outputs. The duplexed business cards with silver foil provide the main piece of communication, while all other stationery uses a metallic silver sticker that has been embossed with a hand held embosser.

Babylon Gardens is a husband and wife landscape design and construction start up, designed by Everything. They have a philosophy and approach that totally sets them apart. They’re big fans of growing food in the garden, creating exciting spaces for children, they like to keep things simple and only use natural and low voc products with preference for local suppliers. But it’s the passion they have that really makes the difference. A young, dynamic family — they’re real, genuine people and seem to us like a ‘Jamie Oliver’ type of garden company — their work has a real impact on their clients’ lifestyles.

A young nor­we­gian pho­tog­ra­pher with an eye for doc­u­ment­ing sto­ries and moments between peo­ple. Heyday’s task was to cre­ate a ver­sa­tile iden­tity that com­mu­ni­cated his crafts­man­ship and sense of pres­ence in his images. Heydays cre­ated a solu­tion based on a sim­ple word­mark, a dis­tinc­tive tri­an­gu­lar shape later used in pat­terns, stamp­ing and emboss­ing. This, imple­mented on var­i­ous tac­tile paper stocks, cre­at­ing a warm, but sophis­ti­cated feel.

The Bruce Mau Design team worked collaboratively with OCAD U staff in an intensive research and engagement phase. We involved students, alumni, faculty and staff by facilitating interviews, designing multiple workshops, disseminating questionnaires, leading classroom discussions, connecting through social media – with the goal of excavating the stories and spirit of OCAD U. The synthesis of this material led us to a robust set of design principles that would guide the design work. The visual identity needed to be a true reflection of what we heard and saw – an inclusive, vibrant and vital institution built on creativity, risk and innovation.

Effektive were approached to create a new identity, stationery, branding materials and a new website for this startup architecture partnership based in London. An unusual surname Fraher, meant that the two partners Joseph and Elizabeth decided to split the name to make it easier to pronounce. Originally naming the practice Fra+Her, Effektive decided to remove the + and instead split the name into two syllables making pronunciation simple. As a hint to the bond between the partners and a nod towards the previous marque we created a negative space + by the creation of two dots used to the left of the type in a colon style.

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