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Aesthetic Invention is the personal portfolio of entrepreneur/inventor Glen Liberman, founder of Kinekt Design. A video of Kinekt Design’s iconic gear ring has generated over 10 million (and counting) YouTube views – a genuine small business viral sensation.

After his smash success with the Kinekt gear ring, entrepreneur/inventor Glen approached Shellshock to design a portfolio site to showcase the full breadth of his work. This body of work was called Aesthetic Invention.

Over the course of a year, Shellshock worked closely with Glen to conceive a visual identity that expressed his skillset and personality. Shellshock designed an identity that played on the concepts of construction and creation within the name, Aesthetic Invention.

In phase one of the website design, Shellshock focused on highlighting the individual behind the inventions. In phase two, Shellshock enhanced this approach by making the inventions themselves the core focus of the site.

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Biju’s founder saw an opportunity to create a fresher, healthier bubble tea: brewing every tea fresh, using milk not creamer and ditching the artificial additives. His research led to drinks that are (literally) bursting with flavour and far fresher than those of many competitors. ico Design developed a name and identity that capture this freshness, appealing to a more discerning audience yet also acknowledging that it’s a fun experience.

The result, Biju, is now open in Soho. The store’s interior – designed by Gundry and Ducker – echoes the brand seamlessly, creating a bright, open social space. Social media has seen celebrities and bloggers rave about Biju’s teas, driving up traffic at their first location; hopefully just a taste of things to come.

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BikeExchange was ready for a rebrand, it was looking for a strong identity that would take advantage of the digital space (in terms of legibility) and would appeal to all riders. Brands to life created a brand mark that was designed with all relevant riding disciplines in mind. The straight line on the left stem of ‘b’ represents ‘Road’ for road bikes, the bent arrow for ‘Track’ for BMX on the right side of the ‘b’ suggests ‘Downhill’ for Mountain Bikes. You could say this is ‘Everything Bike’ in one mark.

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Henshaw Fox approached Parent with the objective of entering the higher end of their local property market. A successful start-up real estate agency with a core market between £250k – £350k, their goal for year 2 and beyond was to attract property listings in the £500k+ market.

Parent built on the existing Henshaw Fox identity to create a more upmarket, aspirational brand that was slick enough to compete with national brands working in that space, but friendly enough to fit the company’s ethos and style.

Parent was instructed to design the interior of Henshaw Fox’s landmark offices in central Romsey to further develop the identity and attract the desired target market.

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Rhone is a highly respected international wealth management company, based in Geneva, offering financial advice and expertise to their clients.

Forth undertook an extensive brand review for the company, creating an asset brochure, document folder and full stationery suite, as well additional elements ranging from Christmas cards to bespoke packaging. Executed in rich purple, gold and cream, the brand collateral conveys the exclusivity and wealth of services that Rhone offers.

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Mandarin natural chocolate makes “bean to bar” chocolates, employing chocolatiers consistently working on the entire manufacturing process from the roasting of cacao beans to the finished chocolate bar. We offer 60, 80 and 100% cacao chocolate bars only made with organic cacao and cane sugar.

We are idealists who pursue quality and believe in “improving the quality of people’s lives”. This modernistic brand expresses itself through stunning white, an understated elegance and modernistic graphic design.

Our distinct identity, borne of our obsessive refusal to compromise, integrates a minimalistic elegance with a contemporary impression thus bringing the experience of a lovely, new brand to you. Designed by Yuta Takahashi.

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