Zebra created the visual identity for Singapore-based brand consultants Affinity. Affinity specialise in brand strategy and ethical brand management. They also apply their brand thinking through pro bono work.
The two letter f’s within the logotype face each other to visually represent the affinity between two separate partners, coming together to achieve a greater good collaboratively. Imagery of twins helps further represent the idea of a close affinity between two parties. One twin represents Affinity’s client and the other represents the client’s target audience.
Big Horror Athens were commissioned to design the visual identity for tdchrom, a company that is specialised in industrial & fireproofing paint for buildings. Big Horror Athens‘ goal was to communicate their services with a modern and minimal approach and to emphasise their professionalism and their expertise in the field, combined with the high quality of their services.
The logo is inspired by two elements, the paint and the buildings. The combination of the typography & the colour palette on the stationery describes the professionalism, the prestige and the quality that we wanted to communicate. Big Horror Athens have also designed the company’s website, which will be online soon!