With pages and links sporadically added over time, the BHA site had become bloated and difficult to navigate. Starting the build from scratch, Firedog implemented a sense of hierarchy. The navigation bar is now clearly split into five main sections, allowing for a more compartmentalised and rigid structure. Horses, jockeys and trainers now form new sections within the website, which makes it easier to find relevant information.
As horseracing is an outdoors sport, Firedog ensured that information is easily accessible on the move. Firedog built a mobile first website which gives access to information in seconds, as there are no large images. Firedog worked with the BHA development team on creating custom algorithms for search and a brand new API. This ensures that the new site is incredibly intuitive and mobile, as well as featuring integral search.
Spotted via BrandNew.
Located in Ourense, Spain, this place is anything but typical, it is a refreshing alternative for local walkers used to the traditional bar or restaurant. The architect Ruben D. Gil and his wife Gretta R. Valdés decided to spice up the rainy Galician city with an unusual spot to enjoy international cuisine and drinks in an atmosphere of light wood ceilings, adobe walls, dim lighting and steel furniture. The agency worked on the design of its visual identity, stationery materials, packaging for branded products, to go packaging, coasters, menus and tote bags. A custom made bottle of water on each table will welcome its guests in October 2014. Designed by La Tortilleria.
The Global Alliance for Improved Nutrition (GAIN), funded largely by the Bill and Melinda Gates Foundation, is an international organization working to end global malnutrition through a market-based, sustainable solution: home fortification packets that provide the essential nutrients to give birth and raise healthy children. Along with our partners at TaskForce, Apartment One developed GAIN’s first-ever national fundraising and awareness campaign, aimed at engaging American moms, grassroots activists, and policymakers.
Apartment One conceived and developed the name, brand identity, and touch points across print, digital, consumer merchandise, and packaging. In the branding and campaign,Apartment One celebrate the power of this small solution and the impact each human action can make to end global malnutrition. Apartment One developed a brand voice and visuals to be both empowering and accessible to our core audience. Included in the graphic language is a system of blank white boxes that allows individuals to make their own marks on the campaign–and on the future.
Moolanda is an Aboriginal word meaning “on the far side.” The Moolanda vineyards are located on the far side of Barossa Valley. Aboriginal tribes roamed the valley for thousands of years and understood its unique qualities. Several rock art sites found in the region contain ancient drawings created using red, yellow and white ochre; rocks which can be found on Moolanda vineyards this very day. The way the soil interacts with these rocks affects how the vines grow. They are an invaluable part of the grape growing process for Moolanda.
The Moolanda branding and packaging is inspired by the terroir (land) and the vineyards Aboriginal connection. The illustration or graphic features dots that represent shallow layers of soil over layers of rocks; unique attributes of the Moolanda vineyards. The label is printed on uncoated paper in earthy tones with details finished in a high build gloss varnish to add value. Each product in the range sells for approximately A$30 rrp. Designed by Cornershop.
Kalala is an organic winery located in the West Bank of Kelowna, BC – overlooking views of the interior lakes. They came to Also Known As looking for a re-brand, new bottle and packaging design that represented their heritage and the quality of the award winning wine they produce.
Also Known As focussed the creative concept on their heritage and background of the Kalala story – which is based on indian folklore of a farmers finding a wolf and sheep living harmoniously together in a field, they were so inspired by their coexistence, they named the place Kalala – meaning ‘miracle place’.