With a mission to change the world, The THX Co., a social enterprise startup, contacted us to help launch their brand and strategy. They needed a visual brand that would connect well with their audience and communicate their new model of donating 100% of profit to charity. Designed by Paradox.
Parkinson’s 101 is the first in an educational series titled What You and Your Family Should Know About Parkinson’s from the National Parkinson Foundation. The series is designed to make it easy for local chapters and partners to produce ongoing educational events for patients, caregivers, and family members. This kit Parkinson’s 101 gives an overview of Parkinson’s Disease, treatment options, and tips for living with the currently-uncurable disease. Ultravirgo developed a visual system for the entire series based on watercolor imagery and bold hand-painted type. The promotional headline “Know More. Live More.” is a mantra to engage in the spread of knowledge that can greatly improve quality of life for those living with Parkinson’s.
Each Lana Dansky toy is made with love, delicate taste and incredible attention to detail. The main and only care recommendation for the product — it must be loved. Author toys of Lana Dansky is a world where is always a place for the strange, beautiful and touching. In the process of brand creation Alexey Malina Studio tried to be very gentle in order not to disturb the General perception of this unusual world and create branding that would have emphasized the identity of the main characters. During the work a tagline “Handmade Toys” appeared and it has become an integral part of the style.
Renowned Australian cosmetic retailer Mecca Cosmetica’s Signature Line is the culmination of over 20 years of beauty retailing experience. The Mecca Signature Line range required a new identity and packaging that defined the qualities of the product, conveyed confidence, and added value to the consumer experience. Fabio Ongarato Design developed the simple yet bold concept of Mecca’s ‘Living Lab of Beauty’. A spiralling poetic typeface formed a unique graphic identity that gave voice to Mecca’s expertise. The result elevated the product whilst conveying a sense of understated luxury.
Gripoix is a French jewellery manufacturer with a long history going back to the Art Nouveau period. Mind Design were honored to redesign their identity and turn Gripoix into a brand of its own. In their traditional manufacturing process molten glass is poured into a thin linear framework. Mind Design‘s design relates to this process and features a complex pattern of ‘drop’ shapes whereby some counters are filled in with colour. Beside the new logo Mind Design designed all print communications, packaging and a new website.
A pop-up café and venue exploring Scotland’s relationship with the North Atlantic slave trade through coffee, sugar, tea, cotton, music, visual art, poetry, debate, workshops, historical walks, film and literature. The ship-like identity references typographic influences, linking the artistic programme and poetry anthology with contributors gathered from across the Commonwealth. All served up with tea and cake. Designed by Graphical House.
Golf’s oldest major has undergone a complete rebrand across all media, with everything about The Open championship rebuilt from the ground up. Designwerk created the new identity, which portrays the championship in a contemporary, progressive, and dynamic manner, helping to build a consistent image around the world. The brand platform includes a new identity, brand guidelines and graphic language, special photography, key visuals, new custom typeface, event graphics, print and marketing collateral, online communications, CGI version of the trophy, plus a special digital brand book App with animations and movies. Working with strategic consultants Teamup, the new identity for The Open championship will roll out in the run up to the next event at St. Andrews in July.