moniker_tidepool_01moniker_tidepool_03 moniker_tidepool_05 moniker_tidepool_021

Tidepool is building a platform and suite of apps to make type 1 diabetes management more effective. By connecting separate devices and resources, Tidepool is putting critical information into the hands of the people who need it most: patients, their families and their doctors. Moniker worked with Tidepool to develop a visual identity system – based on the idea of connecting the dots – across their entire brand communications.

xurros_01comaxurros_03 comaxurros_08 comaxurros_04

A churro, sometimes referred to as a Spanish doughnut, is a fried-dough pastry—predominantly choux—based snack. They are normally eaten for breakfast dipped in hot chocolate. Comaxurros is a new Barcelona place specialized in fried dough pastry, where the star product is the typical Churro. Brosmind created an illustration in which you can find all the different products involved in crazy and funny situations.

slaake3 slaake8 slaake4 slaake1

Slåke is a proud, small furniture factory from Hjelmeland, Norway. Since 1938 they have produced «Jærstolen» as a modern Norwegian tradition furniture. Scandinavian design, norwegian production and tree as basic material characteristics Slåke’s products. For Slåke furniture carpentry means care for the materials and quality.

Slåke celebrates their 75th anniversary with a vision to work on new classics in Nordic design. The team consists of young, innovative designers that safeguard the heritage and unites past and future. In this occasion they also wanted to refresh their visual identity. Inspired by Scandinavian design traditions we created a minimalist expression to reinforce its focus on their products. The colors are inspired from the nature in Hjelmeland; -sun, sky, mountains, cropland, grass, sand and sea. As a counterbalance to an otherwise tight visual profile, the circle is used to provide a contrast in both shape and color. Designed by Ghost.

5d5ccd1f249e2fe6d684b754a54cc8e6 584eb3525e49b1174ebf5b58aa00045e c2795123d5e9f8a964b2b2c2777609ab 5fd74c390ece5d230b19a6ed2cada4e4

John Patrick prides himself on being highly ethical in his practice, and so his brand has been constructed in the same way. Very little ink is used, whilst an embossing seal leaves a mark but no mis-use of ink. The choice of stock varies for the estimated levels of production. Stock used for things printed at mass (eg. the labels) are printed on Lokta paper, from a Nepalese Lokta tree, which grows from the roots up after being cut. This allows John Patrick to be just as sustainable with his promotion as he is with his own fashion practice. With each sheet bought, 25% of the profit goes to a Nepalase charity.

The logo uses ambiguous organic form, being seen as contours, stones,etc. Neutral colours were chosen to reflect natural muted tones, whilst the use of embossing for all the stock, and laser cutting for the hangers and packaging allow John Patrick to leave a small carbon footprint. Designed by Joe Leadbeater.

Screen Shot 2014-04-01 at 8.21.18 PMScreen Shot 2014-04-01 at 8.21.58 PMScreen Shot 2014-04-01 at 8.22.09 PM  Screen Shot 2014-04-01 at 8.21.35 PM

Creative director and founder Bonnie Roccelli, has over a decade of professional experience working on many high profile commercial and residential projects. Bonnie Roccelli was established in 2013 having traded under the name Bonchi Interiors since 2010. Two Times Elliott were asked to create a brand identity, including a bespoke logotype, full stationery set and responsive website.


Get every new post delivered to your Inbox.

Join 312 other followers