The bold new brand identity stands out in a conservative industry, with fresh vibrant colours, and straight-talking messaging from venturethree. The visual simplicity echoes the simplicity of the service, which prides itself on a transparent price point that undercuts the major players. A no-nonsense brand for a no-nonsense service.
Laurastar Australia approached Digital Thing to create an integrated digital strategy for the Lift range and educate the market on the new features of this iron.
Digital Thing built a parallax HTML5 website which informed users of the features and benefits of the Laurastar Lift. The Parallax scrolling combined with the animation took users on a journey promoting the key points of the product through video demonstrations and content.
Digital Thing also constructed an online advertising campaign that comprised of Display Banner advertising and Facebook advertising. The Banners promoted a competition giveaway to win a new Laurastar Lift to time with Mother’s Day. The competition ran through Facebook which grew the Laurastar Fan Page by 2,000 likes and at the same time grew the email database by 2,000.
Throughout the 1 month campaign the website attracted over 12,000 visits spending an average time on page of 4:30.
Hunt & Co. was approach by Melbourne-based apparel company Elwood to assist in taking the next steps in their brand and visual identity. The project comprised a process of refinement and streamlining the brand into a singular and consistent direction to more accurately represent the label’s most recent apparel collections. The deliverables have included development of a new logotype, typographic specification, brand guidelines and a suite of printed collateral. The identity comprises of a bespoke typographic treatment using Klim Type Foundry’s ‘Pitch’, a refined colour palette and a ‘frame’ brand device.
In addition to the brand and identity, Hunt & Co. have also worked closely with Elwood to develop the concept store The Windsor Annex, which is also the first of its kind.
B.B. Boyd is an apparel brand based in the Carolinas and built on timeless aesthetic and tradition. B.B. Boyd provides quality American-made craftsmanship and sources all materials from within the United States. Bluerock Design Co‘s collaboration defined the brand with a focused and cohesive design program. The brand identity utilizes a sophisticated typographic system, refined color palette and unique symbol. The symbol is bold yet abstract, alluding to a geometric boat hull coming towards the viewer, and two mirrored uppercase B’s. The project includes brand identity, stationery system, apparel packaging, print collateral and responsive website design and development.Bluerock Design Co photographed and directed lifestyle campaigns while on-location in South Carolina and New England. Additional images from the photoshoots can be viewed here. Take a look at the B.B. Boyd website to learn more about the company and their excellent products.
Clutch Bodyshop are an inspirational brand founded in 2005 by elite fitness and nutrition expert Ashley Conrad. They specialise in fitness and nutrition programs as well as providing a portfolio of supporting supplements.
Clutch Bodyshop comissioned Socio alongside their in-house team to contribute some ideas for their new range of supplements. The new packs were designed to reflect the quality and science behind the supplements, positioning Clutch as a premium player in sports nutrition and fitness. The final design combined a minimal typographic aesthetic and simplistic colour palette to create a distinctive pack design that communicated the purity of ingredients within the range. Unfortunately our concepts were not taken forward into production.
IYA was commissioned to create the brand, packaging and e-commerce store
Working closely with creator, Ankur Shah, IYA developed an exciting brand that epitomises the products uniqueness and sense of fun. The ‘m’ marque became part of the sole of the shoe, as a stand alone device and through the development of the brand, this has become an intrinsic part of the detachable soles.
Through their many company initiatives and employment policies, IAG has a strong background in supporting Indigenous Australians. Extending on their commitment, IAG set out to develop their very own Reconciliation Action Plan (RAP), and to represent an important milestone for Reconciliation Australia, as the 500th organisation to launch a RAP in Australia.
With IAG to become Australia’s 500th RAP accredited organization, their mission was to contribute to recognising and solving inequality between Indigenous and non-Indigenous Australians. Designed by Re.