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Pay TV costs, contracts and content were alienating audiences. SKY New Zealand and TVNZ saw the potential for a new entertainment option—a middle ground between subscription TV and free-to-air.

Interbrand‘s job was to turn a standard black box into a compelling and entertaining brand experience. Interbrand‘s idea: IGLOO. Affordable pay-as-you-go appeal, coupled with a series of playful, family-friendly, brand creatures designed to make using the service easy and fun—from explaining package options to set up and channel surfing. And Interbrand created the brand from start to finish, from positioning to naming, visual and verbal identity and rollout.

Witty, irreverent, and distinct, the new brand unlocked a new audience of Kiwi families.

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Leeds Juicery is an exciting new cold-pressed juice brand based in Leeds, UK with a unique approach and concept behind it’s product. The identity and art direction focuses on capturing purity, meditation, health, and the ancient Indian medicinal science of Ayurveda that underpins the process lifestyle of the company.

Equally important is expressing the unique location, local produce and client connection the company strives towards. This is amplified through hand-written personal elements and a proud Yorkshire tone of voice. This personality combined with the pure, minimal art direction forms a unique relationship. Designed by Alphabet.

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Big Beach produces and finances independent films, television and theater. With an eye toward intelligent, character-driven, humanistic material, the company’s overall mission is to showcase films that inspire, engage and entertain. The Big Beach portfolio includes indie classics Little Miss Sunshine, Safety Not Guaranteed and Away we go, among others.

GrandArmy created a comprehensive rebrand for Big Beach, including identity, pre-roll film, collateral, and website design. GrandArmy‘s solution was to create a BB monogram from four simple strokes, which formally recall the lapping of waves against a shore. This visual language was extended into a logotype, and graphic system for collateral and web.

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The Assembly is a multi-label lifestyle store targeted at men’s fashion. The Assembly presents a lifestyle experience for the fun and spontaneous gentlemen who appreciates quality. Also conceptualised as a place for like-minded individuals to gather, The Assembly also has a café called The Assembly Ground.

The identity that we’ve crafted for The Assembly is one that is classic, versatile and playful. The logo mark relates to the brand name and the idea of the store and café as places of convocation. The Assembly’s colour palette is one that is highly saturated, whilst its graphic system consists of fabric patterns. Designed by Bravo.

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Principals’ task was to deliver a new identity that would allow the Domain to be celebrated as the great asset that it is, and the Trust to communicate the purpose of its science facilities and gardens in a single minded and powerful way. The identity would also give the Domain a stronger presence in the minds of its audience and increase its value as a unique inner city venue.

While the site is a large green park in the center of the city, sitting on this alone does not differentiate it from other green spaces and those who access it for this reason (jogging or walking from A to B) will continue to do so no matter what. The opportunity for this site is to focus on and amplify its energy and buzz as a centre of activity gluing together Sydney’s inner city. Principals needed a new identity to capture this. The new identity and its dynamic logo suite carry strength in its adaptability, versatility and energy and captures everything that The Domain does. It’s dynamic and stands out creating instant association.


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